Lighting accessories price price pressures under pressure to become the main means of competition

In the Guzhen Lighting Fair, it was learned that although the market prospects of upstream lighting companies are promising, as a downstream lighting accessories company, they are currently facing an unprecedented development dilemma. According to our understanding, the latest statistics show that in the next five years, the annual output value of China's lighting industry will maintain a growth rate of over 20%, and this growth will inevitably bring considerable profits to the lighting accessories industry.

Raw material pressure pressure microblogging profit rush

The cost pressure caused by the rise of raw materials is considerable. For a few cents of profit, the accessories companies are rushing to sell. A fitting buyer from Jiangmen told reporters that the puzzles faced by accessories companies are not only rising prices for raw materials, but also including low-price competition, rising labor costs, poor marketing, lack of brand awareness, and technology. Upstream and so on, so to promote itself is still the most critical.

The main means of competitors is "price war"

Located in Gushuncheng Industrial Zone, Guzhen Town, Xitte Plastic Sheet Factory specializes in providing "acrylic" plastic sheets for lighting companies. Relevant workers revealed that the biggest means to bring in Tegogang for more than a year, against the competitors in the industry, is the "price war."

“Of course, apart from the price, we also pay great attention to quality.” The sentence of the staff of the special staff was also heard in other booths in the accessories section. At present, for most lighting accessories companies, the “price war” has become the main competitive means in the face of cost pressures caused by rising raw materials.

According to insiders, China's enterprises engaged in the production of lighting and lighting accessories are mainly located in Guangdong, Zhejiang, Shanghai, and Jiangsu, among which Guzhen Town is the most concentrated city in Guangdong. Lighting accessories companies from the product line of view, mainly hardware, glass, wood, cloth, crystal, etc. more than 10, but the professional production of lighting products for manufacturers of the company's few manufacturers, most of the other integrated services for other industries. On the one hand, the overall output value of the lighting industry is relatively small. On the other hand, the lighting industry has a low level of technology. Vicious competition has led companies to open up more fields.