Huawei's vision, Alibaba Cloud mobile phone, and Xiaomi mobile phone, followed by domestic brands "cloud mobile phone", picking the nerves of the domestic mobile phone circle. As an Internet company, Alibaba and Xiaomi, as soon as they enter the mobile phone industry, they seem to open up a new competition channel named after the “cloudâ€.
Cloud mobile phone is surging, becoming the focus of attention of the industry and ordinary consumers. However, the "cloud" service that Cloud Mobile really deserves most attention to is clouding consumers. Many experts have said, "This is just a conceptual hype."
Strong speculation
Alibaba Cloud OS, the cloud operating system launched by Alibaba Cloud, is considered by many people in the industry as an in-depth transformation of the Android system. The fact that it clearly devalues ​​the current publicity of smart phones in the market is not considered as smart by some experts.
Li Yi, secretary-general of the Mobile Internet Industry Alliance, said that most of the ingredients in Aliyun’s mobile phone promotion strategy are flickering. According to its publicity page, Alibaba Cloud smartphones can realize "backup of contacts to cloud space and can be easily restored", while smart phones need to "re-enter every three hours." In fact, players who are a little familiar with smartphone apps know that backup and synchronization of contacts can be easily accomplished through a variety of third-party software.
Another example is the publicity page called Alibaba cloud smartphone "built-in map, look for stores around, anywhere to see reviews, looking for discounts," but think that smart phones can not do it. In fact, a large number of smart phone users are already accustomed to downloading an app like “Popular Review Network†to achieve the above functions. The number of such applications is increasing every month in the electronic market.
In fact, behind the "hype", the cloud mobile phone does not have more advantages than smart phones in terms of functionality. The "cloud chat" feature of Alibaba Cloud and Xiaomi's mobile phone can also be achieved through some online calls and video chat software on smart phones. Alibaba Cloud mobile phone is an online shopping mobile phone in many people's eyes. Taobao's budget, Taobao's price, and Taobao's mobile phone wangwang are all Alibaba Group's self-developed consumer-grade applications. It is relatively narrow to the crowd and there is no third party involved in the healthy ecology. chain.
"Can't afford to raise it"
In addition, consumers will find that the most impractical point is that using "cloud phones" will consume too much valuable traffic. This is mainly reflected in the "cloud storage" function and automatic software updates. "Huawei and Alibaba Cloud phones have 160G and 100G of cloud storage space respectively, and individual mobile phone users do not actually need to upload such a huge amount of data to the cloud unless there is a strong business demand. Moreover, in the current domestic network environment where traffic is valuable. Next, the cost of transmitting such data is unbearable for users. According to calculations, according to the current operator's most favorable charging standard, 160GB files are stored in the “cloudâ€, and the traffic charges are as high as several thousand dollars.
According to some testers, Alibaba Cloud's mobile phone slides to the main screen page, does not browse web pages, and does not log in to the client. The application on the page will have a network link and will see that 3G traffic is going very fast. This user experience may be difficult to claim comfortably.
In addition, in an actual study conducted by Ai Media, 80% of consumers believe that as a domestically-made, unknown brand, Xiaomi Mobile’s 1999 price is too expensive, and dual-core and other configurations are insufficient to support the purchase. The price of Alibaba Cloud mobile phone 2680 yuan is obviously even worse. Millet mobile phones sold through the Internet, its offline after-sales maintenance services and so on left a string of question marks, so that the industry's sales of them can not be optimistic.
Don't be fooled by Apple and Google
Maybe many people start doing mobile phones from domestic Internet companies and think of Google’s acquisition of motorcycles. Some people think that Internet companies will be the trend of the day. As for "cloud mobile phones," Apple's iCloud launch seems to point the way. And Yi Yi consulting chairman Zhang Yi throws up such a view: "Internet companies are swarming to join the 'cloud phone', do not be fooled by Google and Apple. In fact, Google's acquisition of motorcycles is mainly for the purpose of selling other than mobile phones, Apple's launch of iCloud itself is just talking A 'story' is probably a trap for other manufacturers!"
Zhang Yi treats Apple's "trap" theory in this way: "Apple's usual style is that it is adept at deterring certain concepts to strengthen the confidence of the outside world. Especially when Jobs leaves office, Apple needs to tell a better story about the future. The concept of cloud services provided by iCloud is more than a concept. Domestic companies always want to learn about Apple and Jobs, but they cannot find a unique way of practicing. It is very likely that they are just entering the trap of this 'cloud'.
Observing the timing of the "cloud" concept thrown out by Apple and domestic brands, one can see a sharp contrast. Apple is a well-established value-added service in the mobile Internet devices such as iPhones, iPads and App Stores. While domestic manufacturers are fretting at the concept of “cloudâ€, they have to go back and face the still-incomplete terminal sales and application store construction.
Cloud phone prematurely out of the mountains
Is it easy to think that Internet companies will become the trend of the mobile phone through the acquisition of Motorola by Google? Zhang Yi believes that this is actually not a good purchase: “Google’s acquisition of motorcycles is actually based on the latter's patents. Selling mobile phones should not be considered important by Google. Internet companies operate light assets, and It is not suitable for handling heavy assets such as hand-phone industry, and it is difficult to get rid of it once it is touched.Alibaba sells network services without facing problems such as inventory and cash flow, and if it sells cloud-based mobile phones, it will face a large inventory of mobile phones and a backlog of costs. It's a drag.â€
Huawei, as a manufacturer of equipment, does not have cloud services. The free application store is still under construction. There are only 2,000 APPs.
In any case, the "cloud phone" has already started another game, but it seems that it is premature to introduce consumption. "The real cloud mobile phone should be real-time online, all operations are implemented in the cloud. The domestic 3G network traffic tariff will not have a clear downward trend in 4-5 years, I believe at least for a long time, its concept will be Gradually become a reality." said Zhang Yi.
Cloud mobile phone is surging, becoming the focus of attention of the industry and ordinary consumers. However, the "cloud" service that Cloud Mobile really deserves most attention to is clouding consumers. Many experts have said, "This is just a conceptual hype."
Strong speculation
Alibaba Cloud OS, the cloud operating system launched by Alibaba Cloud, is considered by many people in the industry as an in-depth transformation of the Android system. The fact that it clearly devalues ​​the current publicity of smart phones in the market is not considered as smart by some experts.
Li Yi, secretary-general of the Mobile Internet Industry Alliance, said that most of the ingredients in Aliyun’s mobile phone promotion strategy are flickering. According to its publicity page, Alibaba Cloud smartphones can realize "backup of contacts to cloud space and can be easily restored", while smart phones need to "re-enter every three hours." In fact, players who are a little familiar with smartphone apps know that backup and synchronization of contacts can be easily accomplished through a variety of third-party software.
Another example is the publicity page called Alibaba cloud smartphone "built-in map, look for stores around, anywhere to see reviews, looking for discounts," but think that smart phones can not do it. In fact, a large number of smart phone users are already accustomed to downloading an app like “Popular Review Network†to achieve the above functions. The number of such applications is increasing every month in the electronic market.
In fact, behind the "hype", the cloud mobile phone does not have more advantages than smart phones in terms of functionality. The "cloud chat" feature of Alibaba Cloud and Xiaomi's mobile phone can also be achieved through some online calls and video chat software on smart phones. Alibaba Cloud mobile phone is an online shopping mobile phone in many people's eyes. Taobao's budget, Taobao's price, and Taobao's mobile phone wangwang are all Alibaba Group's self-developed consumer-grade applications. It is relatively narrow to the crowd and there is no third party involved in the healthy ecology. chain.
"Can't afford to raise it"
In addition, consumers will find that the most impractical point is that using "cloud phones" will consume too much valuable traffic. This is mainly reflected in the "cloud storage" function and automatic software updates. "Huawei and Alibaba Cloud phones have 160G and 100G of cloud storage space respectively, and individual mobile phone users do not actually need to upload such a huge amount of data to the cloud unless there is a strong business demand. Moreover, in the current domestic network environment where traffic is valuable. Next, the cost of transmitting such data is unbearable for users. According to calculations, according to the current operator's most favorable charging standard, 160GB files are stored in the “cloudâ€, and the traffic charges are as high as several thousand dollars.
According to some testers, Alibaba Cloud's mobile phone slides to the main screen page, does not browse web pages, and does not log in to the client. The application on the page will have a network link and will see that 3G traffic is going very fast. This user experience may be difficult to claim comfortably.
In addition, in an actual study conducted by Ai Media, 80% of consumers believe that as a domestically-made, unknown brand, Xiaomi Mobile’s 1999 price is too expensive, and dual-core and other configurations are insufficient to support the purchase. The price of Alibaba Cloud mobile phone 2680 yuan is obviously even worse. Millet mobile phones sold through the Internet, its offline after-sales maintenance services and so on left a string of question marks, so that the industry's sales of them can not be optimistic.
Don't be fooled by Apple and Google
Maybe many people start doing mobile phones from domestic Internet companies and think of Google’s acquisition of motorcycles. Some people think that Internet companies will be the trend of the day. As for "cloud mobile phones," Apple's iCloud launch seems to point the way. And Yi Yi consulting chairman Zhang Yi throws up such a view: "Internet companies are swarming to join the 'cloud phone', do not be fooled by Google and Apple. In fact, Google's acquisition of motorcycles is mainly for the purpose of selling other than mobile phones, Apple's launch of iCloud itself is just talking A 'story' is probably a trap for other manufacturers!"
Zhang Yi treats Apple's "trap" theory in this way: "Apple's usual style is that it is adept at deterring certain concepts to strengthen the confidence of the outside world. Especially when Jobs leaves office, Apple needs to tell a better story about the future. The concept of cloud services provided by iCloud is more than a concept. Domestic companies always want to learn about Apple and Jobs, but they cannot find a unique way of practicing. It is very likely that they are just entering the trap of this 'cloud'.
Observing the timing of the "cloud" concept thrown out by Apple and domestic brands, one can see a sharp contrast. Apple is a well-established value-added service in the mobile Internet devices such as iPhones, iPads and App Stores. While domestic manufacturers are fretting at the concept of “cloudâ€, they have to go back and face the still-incomplete terminal sales and application store construction.
Cloud phone prematurely out of the mountains
Is it easy to think that Internet companies will become the trend of the mobile phone through the acquisition of Motorola by Google? Zhang Yi believes that this is actually not a good purchase: “Google’s acquisition of motorcycles is actually based on the latter's patents. Selling mobile phones should not be considered important by Google. Internet companies operate light assets, and It is not suitable for handling heavy assets such as hand-phone industry, and it is difficult to get rid of it once it is touched.Alibaba sells network services without facing problems such as inventory and cash flow, and if it sells cloud-based mobile phones, it will face a large inventory of mobile phones and a backlog of costs. It's a drag.â€
Huawei, as a manufacturer of equipment, does not have cloud services. The free application store is still under construction. There are only 2,000 APPs.
In any case, the "cloud phone" has already started another game, but it seems that it is premature to introduce consumption. "The real cloud mobile phone should be real-time online, all operations are implemented in the cloud. The domestic 3G network traffic tariff will not have a clear downward trend in 4-5 years, I believe at least for a long time, its concept will be Gradually become a reality." said Zhang Yi.
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