Instagram is a popular photo-sharing application in Europe and the United States. Its biggest threat is the application of Snapchat, which is known for its protection of privacy. Due to the latter's photo-sharing strategy, which is in contrast to public social platforms such as Instagram, it attracts most of the young users. They hope to share their true self with their friends through Snapchat, and also avoid being seen by parents or bosses. In recent days, Instagram, who has been taking an evasive strategy, has finally faced up with Snapchat.
On Tuesday, Instagram officially launched the Instagram Stories feature. This feature allows users to share photos and videos in limited time. Only those who follow their friends can see these photos or videos within 24 hours. Instagram Stories and Snapchat's Snapchat Stories are almost identical in name, and the latter's function also allows users to limit the sharing of photos and videos within 24 hours.
Kevin Systrom, co-founder and CEO of Instagram, said that Instagram Stories aims to reduce the barriers to the sharing of photos and videos, so that users no longer just share photos that are bothered or carefully played. Kevin Systrom said: "Our mission has always been to capture and share all the moments in life, not just the most beautiful, Instagram Stories can allow people to put down their burdens and show a more authentic self."
The Santies feature of Snapchat and Instagram can also aggregate a series of activity photos/videos uploaded by users and string them into a "story." Brand owners can choose to embed advertisements in these stories like reality TV shows, just as if they were inserted on television, thereby increasing the revenue of social platforms.
This move will obviously cause a face-to-face contest between Instagram and Snapchat. All the while, these two applications have sneaked into each other's territory, but they have never directly faced each other.
As early as 2013, just a year after acquiring Instagram, Facebook made a $3 billion bid for Snapchat, but it was rejected by Snapchat. And since then, Snapchat has been well developed and has made rapid progress, winning the praise and praise of most young users. Facebook also tried to clone Snapchat’s social ideas several times, but all failed. Now, both are trying to increase digital advertising in the form of Stories and expand their business, which has finally led to a confrontation.
In a report released last week by Wall Street’s prominent investment bank Jefferies & Company, the competitive relationship between Snapchat and Instagram was obvious. Compared to Instagram, where users share pictures less and less in recent years, Snapchat users are more active and create more content. Some media have indicated that this new feature of Instagram will also help stimulate user creativity and increase user activity.
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