"2016 is the first year of virtual reality industry" has become the industry consensus. Virtual reality technology will become a new computing platform comparable to PCs and smartphones, and it is also an important part of the "human-computer intelligence era." Market participants believe that as a technology with great application prospects, the market scale of the virtual reality industry is expected to exceed the trillion yuan mark in 10 to 15 years. The three investment opportunities of hardware equipment, entertainment content and cross-border services will continue to emerge. .
The latest report released by market research firm IDC predicts that global augmented reality (AR) and virtual reality (VR) market revenues will expand from the current $5.2 billion to $162 billion by 2020. This means that the global AR/VR market will grow at an annual growth rate of 181.3% in the next five years.
IDC Vice President Shute said that AR/VR technology has been stuck in the science fiction field for many years. Now, with the launch of cheap AR/VR devices based on smartphones, the consumer market is ready to accept new experiences. Recent advances in technology development in the medical industry have shown that AR technology can deliver strong industry-level influences that will be applied in other areas such as education, logistics and manufacturing over the next five years.
The report predicts that between 2015 and 2020, AR/VR hardware sales will account for more than half of total revenue, while software sales revenue will also rise rapidly, and the growth rate in 2016 will exceed 200%. It is expected that revenue from VR systems will be higher in 2016 and 2017 than from AR systems, which is largely related to the games and paid content selected by consumers, but after 2017, AR system revenue will exceed VR related Revenue is mainly reflected in the application growth in the fields of medical services, product design and manufacturing.
By region, the United States, Western Europe, and Asia other than Japan will account for three-quarters of global AR/VR revenue. By 2020, the income of the US region will be significantly higher than the income of the other two regions. Since AR/VR technology is still in the early stage of application, it is expected that the annual growth rate of related income in each of the above regions will exceed 100% in the next five years.
It is worth mentioning that the technology giant Intel just launched the integrated virtual reality solution Alloy at IDF in San Francisco, USA, and announced the series cooperation in virtual reality. This means that Intel officially joined the virtual reality war. In addition, at the meeting, Intel and Microsoft announced a partnership to bring mixed-reality experiences to mainstream PCs and applications. In the future, Windows will continue to upgrade to support the development of Alloy's integrated head-mounted devices. The industry believes that the perfect combination of Intel and Microsoft in the PC field will undoubtedly have an important driving force for the popularity of the virtual reality field and future standards.
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