On the day of the first anniversary of the establishment of the Internet TV brand controlled by Chinese Culture, Micro-Whale TV, a 78-inch curved split LCD TV was released as a commemoration, priced at 39999 yuan.
Li Huaiyu, CEO of Micro Whale TV, believes that if pushing a 120-inch TV is unrealistic, 78-inch is the largest TV size in the home. "We mainly produce according to orders, because the production of ultra-large screen TV panels is low and the price is relatively high." Compared with other 78-inch TVs, this price is considered low.
This new micro-whale 78-inch TV will provide more customized content, including many world-famous big movie TV premieres, NBA and other international hot events, and the annual popular variety show represented by "China's New Song".
In terms of hardware, this new product adopts a split design, with a trinity of TV host, audio, and subwoofer, creating a 360-degree panoramic sound that breaks through the tradition. Unlike other brands, the micro-whale's split TV retains the TV's built-in speakers.
Since its establishment in 2015, the micro-whale has grown from dozens of people to 708 people in one year. So far, the micro-whale has formed a matrix of smart terminals including multiple product lines (TV, micro-investment, VR) Helmet, smart audio, smart home), smart TV software system, micro-whale produced home-made programs, etc.
VR (Virtual Reality) is the hot spot this year, and Micro Whale is about to launch VR products. Li Huaiyu revealed that Micro Whale VR has cooperated with Google in hardware. "VR is still based on the long-term, not in a hurry to produce products, more from the brand point of view, not when considering the volume." Li Huaiyu said.
Unlike some Internet TV brands who are shopping at a low price, the just-year-old micro-whale is expanding into the field of mid-to-high-end TVs and related technology products such as VR. Correspondingly, the sales channel of Micro Whale is no longer limited to online.
According to AVC data, in the first half of 2016, the proportion of online channels in domestic color TV sales revenue has increased to 36%, but the growth rate of online channel revenue is slowing. At the same time, the promotion of mid- to high-end, new technology products is inseparable from the experience of offline channels.
In the end, Li Huaiyu also publicly disclosed his views on LeTV ’s acquisition of Vizio for $ 2 billion. He said that Vizio was originally a low-end brand in the US color TV market, and the globalization of the micro-whale will also be launched in the near future.
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