Faced with Hu Ge at the Sony Z9D conference, my "Red" dream shattered

We @Mywishlist bought micro-power @ image new forces two accounts at this summer's Sony TV summer new product conference to try the first multi-camera conference broadcast live work. Since last night, the entire team has been busy setting up camera positions, commissioning broadcast stations, and testing live broadcast rooms in Betta/B stations. All this was a complete success with the official release of the Sony Z9D TV and the wonderful appearance of Hu Ge's classmates on the stage. Looking at the number of viewers who constantly refreshed their records on the Web site and the friendly smiles displayed by Sony’s friends around us, our sense of pride has arisen.

However, there is also a slight regret in my heart: I want to rely on this live broadcast to become a "net red" dream is shattered - I was responsible for the opening and closing time of the viewing period compared to Hu Ge's appearance at the peak The record is simply not worth mentioning...

In fact, I was astonished that Sony was able to turn the BackLight Master Driver master technology of the BackLight Master Driver, which appeared at the beginning of the year at the CES as a prototype technology, into a mass product. In my mind, Sony can rely on the elite version of the dynamic backlight system that has previously won praise from users and then "stick" for half a year until the end of the year to come up with the master version of the product to compete for the Christmas market. But the reality is that Sony not only successfully applied the technology to the Z9D series (Sony has always used the letter 'Z' on its high-end or representative product series), but also introduced its 100-inch large screen for the first time. product. Because in my memory, although Sony has high-end positioning of its own TV products, it has always exerted force on 65/75-inch and other sizes, and it is not a cold one for the 100-inch records that other manufacturers are keen to break.

So, what's the quality of the Sony Z9D TV? Is the Dynamic Backlight System Master Edition really worthy of the word "Master"? I can say here very clearly that the Sony Z9D series is not only the best quality Sony TV I've ever seen, but also probably the best quality TV I've ever seen! Yes, my This sentence contains a variety of past television equipment, such as CRT, such as plasma, such as OLED.

According to Sony's usual practice, after today's press conference, the company invited the live media to a four-room closed room for quality comparison demonstration. We usually call this section that does not allow filming and video to be called "Little Dark House" demo. There are three flat-screen TVs in the front of the room, with the Sony Z9D series in the middle and the other side being a quantum dot LCD TV and an OLED TV. Although Sony repeatedly emphasized that all three TVs are set to the default high-brightness state, and the demos shown are both Sony's own trailers and third-party movie trailers (HDR videos), there is no need for any official explanation at all. People can clearly distinguish the picture quality advantages of the Sony Z9D before standing on these three television sets.

The QD TV, which apparently "reads the Prince", was suspicious in comparison. Due to the lack of excellent direct-type backlight control and image analysis, the entire screen of the TV is gray and lacks levels. Although relying on its high brightness performance makes it possible to display all the details in some low-light screens, but because the original should be dark part is also brightened up, so the overall picture is very poor; but for comparison OLED TV (see the menu is obviously LG products) in the black position performance with the dynamic backlight system master version of the Z9D frontal counter (both are extremely deep black), and its color accuracy is also very good. However, it is limited by the inherent low brightness characteristics of OLEDs (maximum brightness does not exceed 500 nits), so there is a clear gap between the high-light part of the color performance and the Sony Z9D. When replaying the movie trailer with HDR signal, the OLED TV could not accurately reproduce the orange of the filament and showed dark red, while the Z9D relied on high brightness to bring the filament color correctly. This problem also appears in the reflective performance of metal objects - Z9D bright metal reflective bright, three-dimensional sense of strong and OLED although the color is accurate but lack of that kind of bright "angry".

Sony did not publish any specific comparison of the Z9D series and the specific values ​​of the brightness. In their words, the figures themselves are not important, and the quality of the images is “seeing is true”. In my opinion, although Sony did not use the backlit system with astonishing brightness of up to 4000 nits displayed on CES this time, the actual brightness of the Z9D certainly exceeded the 1,000 nits mark, which is likely to be seen in the current market. Highest brightness LCD TV.

At the same time, Sony has not announced how many points its dynamic backlight system divides the screen into regions. It only announces that its system can accurately control every backlight LED spot instead of using regional mode as in previous devices (a few LEDs have become one Group) light control. Moreover, the LED concentrating technology also effectively improves the brightness of the light radiated to the panel, so that the LED backlight has a higher efficiency and thus the screen looks brighter. As I saw at the CES show, the new Sony Z9D's backlight system has a high light control resolution, and it can even rely on LED light control points to form a black and white dynamic image on the screen! Think of it for years. When I was at PChome, I had participated in the dismantling of Sony's flagship LCD TV at the time. However, the precision of light control in several hundred districts could already be called "fine control" - this kind of technological progress is really too rapid. It!

In addition, the reason why the Sony Z9D can get my "best quality flat-panel TV" praise, but also with its use of X1 advanced processor has a lot to do. For example, this processor can accurately distinguish between the noise in the picture (such as noise in the night sky) and the effective picture and perform light control separately, which makes the same picture of a bright balloon in the nightlight, Sony The Z9D can make the sky pure black and the balloon is bright enough, but the OLED TV, which should also perform well in the black position, is gray--it can't accurately discern the noise signal in the night sky. It mistakenly believes that this is a valid signal and put the whole picture. Error highlighting; for example, the processor can implement a 14-bit gradient color smoothing, which may be more familiar to our photographers: large areas of the sky appear obvious ribbon breakage, which is caused by poor gradual processing Bad results.

Overall, although I rarely categorically judge whether a particular product is good or bad (what I can now imagine is a noise canceling headset with a special case of BOSE is the No. 1 in the industry), I can now think of Sony. The Z9D series is placed on the best picture quality TV and is "not one of them". If you have doubts about my conclusion and insist that the CRT and plasma technology of the year are of better quality, I have to regret to remind you that even if the Z9D's current brightness/contrast performance has just been compared with the two predecessors, but This is a 4K resolution TV! Well, although it depends on the resolution to win the number of times it is a little out of place, but Sony Z9D is indeed the best quality TV I have ever seen (not on CES 4000 nit brightness prototype).

In addition, I think the price of the Sony Z9D series is also worth mentioning. Although the 100-inch version of the price will be announced after the National Day, but the current 65-inch and 75-inch 32999 yuan, 43999 yuan price is lower than I expected. After all, the overseas prices of these two products are 6,000 US dollars (approximately 39,800 yuan) and 10,000 US dollars (approximately 66,000 yuan). It is clear that Sony China has made considerable efforts in this new series of pricing.

In the end, of course, I would like to release a few pictures of Hu Ge students. Unfortunately, although we learned in advance that Hu Ge is going to come to Sony for information, we cannot tell this news to the Hu Ge fans in advance based on our confidentiality agreement with Sony. Otherwise, I think our live broadcast will definitely refresh our viewership record.

Hu Ge classmate, really handsome, so handsome...


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