In February of this year, at the Mobile World Congress (MWC) in Barcelona, ​​Zuckerberg walked through the rows of VR glasses, and expressed his views on the future of the virtual reality industry.
At the Facebook F8 Developer Conference in April, he had a new toy: a Dajiang Elf 4 followed his speech, and he turned back and waved at the camera that flew up. Through Facebook's live page and client, it is delivered to hundreds of millions of users worldwide.
After several months of social media promotion abroad, Dajiang UAV will also announce cooperation with Weibo in the field of drone broadcast in China. A live broadcast promoted in the Weibo application will be added to the content of the drone view, and the full line of DUA's UAV products will gradually join the live broadcast function.
Drones and live broadcasts, these two hot things finally came together this year.
What does live broadcast mean for drones?
In the United States, drone broadcast is no longer a new term. In addition to Live's online live broadcast product Live launched by Facebook in April this year, Twitter's live application Periscope also announced cooperation with Dajiang in May. Promote drone live broadcast. Users on both platforms want to go to the show, just need a social media account and a DJI drone.
In contrast, domestic drones have not yet been tested. Insiders in Dajiang admit to Sina Technology that in China, the last time the drone was on the headline was when Wang Feng proposed marriage. On February 8 last year, at the birthday party of Zhang Ziyi, Wang Feng sent a 9.15-carat wedding ring with a drone to let ordinary people feel the romance and also pay attention to the new toy of drone.
In the following year, in addition to the news that the drone can be on the mass media, in many people's minds, it is a small toy for hobbyists. Frequent safety incidents occur, and many people think that drones are still far away from life.
The fiery live broadcast became an opportunity to promote drones to ordinary users. According to Dajiang, this cooperation with Weibo, Dajiang’s entire line of brands has participated, as long as it is DJI GO software controlled by the DJI products, whether it is a flying UAV or a handheld gimbal for the ground, You can log in directly to the Weibo platform and broadcast it via Weibo.
In addition to market education, live broadcast has become a breakthrough for UAVs to enter the industry. According to the predictions of Dajiang and Weibo, the first broadcast of drones is the change in the way news is reported. Earlier, although there were media reports in the country that tried to use drones, they have not seen much success. The drones that are mainly used for aerial photography are more like machines that collect news materials.
This aerial news report, after the launch of the drone broadcast, will be easily implemented. Previously, during the heavy rain, Zhengzhou media tried to use this new way to broadcast the water situation, the live broadcast time accumulated 4 hours, and the number of onlookers exceeded 300,000.
What does drone mean for live broadcast?
Because the perspective is broader and more flexible, the drone live broadcast is a more thorough mobile live broadcast method, bringing different content. The live broadcast industry itself may also need the blessing of drones.
At present, the competition in the field of live broadcasting has become a hot trend. In addition to independent live broadcast companies such as Yingke and Zanjiao, online video companies such as Youtu, Aiqiyi and Tencent Video have also released their live broadcast services. In addition, the portal and news media have begun to use live broadcast as an important supplement to the business, or through cooperation, or through self-built, live broadcast has become a standard feature under the guise.
In the "Thousands of Broadcasting Wars", the live broadcast platform has become difficult to compete for high-quality content and IP. Olympic athlete Fu Yuanhui was broadcast live after the game ended. In addition, she also participated in the live broadcast of Penguin and a live broadcast.
Under the current situation of homogenization of live content, drones may become a small fresh spot in the live broadcast industry. This has already improved in foreign countries. According to the data given by Dajiang, after cooperation with Facebook, there are 2,000 to 3,000 drone players who broadcast live every day, providing content covering landscapes, emergencies, and so on.
Who is more important for drones and live broadcasts?
Although it is a combination of two popular things, the drone live broadcast is not as good as imagined. When Dajiang asked netizens on Weibo and wanted to see what the drones were broadcasting, a considerable number of netizens joked that they wanted to see drone bombers. Some serious netizens gave the answer, and wanted to watch the drone's live war, fire, disaster area, no man's land, restricted area and so on. This also reflects from the side that the viewer wants to see, even if the drone is live, it may not be able to do it.
In addition to content restrictions, the drone itself has a hardware bottleneck. For example, the drone has only half an hour of battery life. When the live broadcast is warmed up for a period of time and the audience enters, it will automatically return to the low battery.
It's hard to tell who is more important to who the drone is. Some analysts believe that the technical requirements of the combination of drone and live broadcast are not high, because the pictures taken by the drone will also be transmitted back to the mobile phone. The only alternative is the function of the camera. This is a mature drone and has traffic. The live broadcast platform is not difficult.
The bigger barrier is actually the user. The drone company must have a considerable number of user bases, and the live broadcast platform must also have huge traffic. Only in this way, the drone + live broadcast can reach the expected value of cooperation between the two parties.
For drone companies, combining live broadcasts is more of an attempt. What kind of effects will be produced, and how to play them, you need to think more. For the live broadcast, the venue for competition has risen from the ground to the air. How to operate the drone live content is to dig deep into the value of it or just to promote it as a gimmick, but also to consider more.
Finally, there is still a question. Will there be more and more smart hardware with cameras installed in the future?
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