TV, one of the three major components of traditional household appliances, domestic annual shipments of about 45 million units, is a standard mature 100 billion-class market industry, but also the most competitive consumer electronics industry in the category industry. In 2015, China's color TV market retailed 46.74 million units, an increase of 4.8% year-on-year, while global shipments reached 230 million units, a year-on-year decrease of 2.5%. It is also a huge space for the market. With the continuation of LeTV and the millet model, and the increase in hot money accompanied by the “wool out of the pigs,†the number of newly-entered Internet color TV brands increased to 9 in 2015, challenging users’ price expectations again and again; At the same time, in 2015, the industry was regarded as the first year of "laser television". Hisense TV, Changhong, Ai Luowei, Guangfeng and other old television manufacturers and projection manufacturers actively laid out this market, allowing the ordinary living room to achieve The viewing class enjoys the optical technology to the public's view, allowing the national brand to gradually grasp the core technology of display.
The return of large-screen, high-definition video to the popularity of amazing contrast color TVs, refrigerators, air conditioners, elaborated on these 10 years of product shape changes, functional changes, color TV's progress is the fastest. From image processing, high-definition, 3D, networking, smart, content peripherals to large screens, 4K, etc., it can be said that different concepts are presented each year. For consumers, "expensive is good and new is right." . However, most of the so-called functions and technologies are basically useless to users. With the advent of intelligent systems, the impact of e-commerce, the addition of Internet brands, and the emergence of OTT boxes, the color television has become a screen that can be displayed overnight to fully meet the needs of users, while facing the left-hand import screen, bearing the panel with The capital risks, the huge brands, and the team's operating expenses, right-handedness in order to impact rankings, sales, and unprofitable sales, color TV brands need to find product premium space to increase gross profit. Each brand took the same route: to large-scale, high-definition hair The power to answer the real needs of users is perhaps the most correct route for the development of television products.
In 2015, the average size of color TVs was 44.5å‹, 50å‹+ accounted for 32.6%, and 4K penetration rate reached 31%. With the acceleration of urbanization, the area of ​​living rooms gradually became smaller and the size of living room TVs became larger and larger. LCD television viewing distance restrictions also exist, the reason: First, the user's desire for high-definition large-screen, and second, the industry's maturation brings down the price.
According to the current market penetration rate of 25%, the market for large-screen living room TVs will exceed 1 million units in 2016, which may give laser TVs and non-screen TVs a great opportunity.
Although it is a trend, two major weaknesses restrict the entry of laser televisions.
Laser, non-screen TV from the technical path, imaging images, visual effects, it can be said that the fourth-generation display technology is recognized, but also easier to achieve in the Chinese market to popularize the promotion of products (China TV brand is not affected by the pain of the LCD screen) . Using DLP digital optics technology, equipped with ultra-short-focus imaging system, can achieve 100-inch screen, and can even reach 300 miles, while reflecting light throughout, no longer limited by LCD TV viewing distance and viewing time, so that family members return to the living room, Enjoy the stunning effect of large HD pictures.
Hisense released the second-generation laser television and laser curved surface television on December 9th. The market price was 70,000 yuan. Before the article was published, neither the Jingdong nor Tmall had found the information on the shelf. In terms of price, the price of laser products was More than 50,000 yuan, it is difficult to enter the family. Second, when users use LCD TVs and LED TVs for more than 10 years, the most effective way to change the way users use them is to use a free economy, but mobile phones like the sea of ​​blood have not yet emerged. Non-screen TVs change the eye-healthiness of the user's innate thinking. At present, there is no authoritative proof. There is no standard explanation for whether the laser is harmful to human eyes.
Complying with the needs of users for large-screen high-definition, the increase in the number of laser camp participants, laser, non-screen enter the family should be a matter of time, I believe it will not come too late.
The applause is not necessarily called the user's choice is the verification stone
In 2015, according to AVC monitoring data, there were 1840 laser TV retailers, and Elowey, the leading brand of non-screen TVs in the living room. In 2015, there were 5,000 TVs in the living room without screen TVs. Liu Xiao, Chairman of Ai Luowei, said, “The laser display is the future. The inevitable trend of 3-5 years is an indisputable fact, but at present, Ai Luowei's living room screenless TV is gradually leading the market with its advantages in price, mature technology, etc. After 2015's development, the number of users has accumulated over 10,000. The business network exceeds 400, while the laser product line is also actively deployed. In January 2015, the world’s first laser television open platform and laser TV customized service started in June. According to the price trend of the product, new laser products will be released at the right time. The price should be around 3 million, I believe most of the users can accept this price."
It is reported that Ai Luowei has completed the full range of product layouts for laser screenless TVs, living room screenless TVs and portable screenless TVs. It is the first in the industry.
The laser display allows family members to return to the living room and awaken the first screen of the living room. It is believed that with the popularization of color TV screens and the development of the smart home industry, it will be a billion-dollar market in the near future for 2 to 3 years. What needs to be done now is to keep the group warm, standard introduction, user experience, authoritative third-party platforms, etc., as soon as possible for users to see, can afford.
The return of large-screen, high-definition video to the popularity of amazing contrast color TVs, refrigerators, air conditioners, elaborated on these 10 years of product shape changes, functional changes, color TV's progress is the fastest. From image processing, high-definition, 3D, networking, smart, content peripherals to large screens, 4K, etc., it can be said that different concepts are presented each year. For consumers, "expensive is good and new is right." . However, most of the so-called functions and technologies are basically useless to users. With the advent of intelligent systems, the impact of e-commerce, the addition of Internet brands, and the emergence of OTT boxes, the color television has become a screen that can be displayed overnight to fully meet the needs of users, while facing the left-hand import screen, bearing the panel with The capital risks, the huge brands, and the team's operating expenses, right-handedness in order to impact rankings, sales, and unprofitable sales, color TV brands need to find product premium space to increase gross profit. Each brand took the same route: to large-scale, high-definition hair The power to answer the real needs of users is perhaps the most correct route for the development of television products.
In 2015, the average size of color TVs was 44.5å‹, 50å‹+ accounted for 32.6%, and 4K penetration rate reached 31%. With the acceleration of urbanization, the area of ​​living rooms gradually became smaller and the size of living room TVs became larger and larger. LCD television viewing distance restrictions also exist, the reason: First, the user's desire for high-definition large-screen, and second, the industry's maturation brings down the price.
According to the current market penetration rate of 25%, the market for large-screen living room TVs will exceed 1 million units in 2016, which may give laser TVs and non-screen TVs a great opportunity.
Although it is a trend, two major weaknesses restrict the entry of laser televisions.
Laser, non-screen TV from the technical path, imaging images, visual effects, it can be said that the fourth-generation display technology is recognized, but also easier to achieve in the Chinese market to popularize the promotion of products (China TV brand is not affected by the pain of the LCD screen) . Using DLP digital optics technology, equipped with ultra-short-focus imaging system, can achieve 100-inch screen, and can even reach 300 miles, while reflecting light throughout, no longer limited by LCD TV viewing distance and viewing time, so that family members return to the living room, Enjoy the stunning effect of large HD pictures.
Hisense released the second-generation laser television and laser curved surface television on December 9th. The market price was 70,000 yuan. Before the article was published, neither the Jingdong nor Tmall had found the information on the shelf. In terms of price, the price of laser products was More than 50,000 yuan, it is difficult to enter the family. Second, when users use LCD TVs and LED TVs for more than 10 years, the most effective way to change the way users use them is to use a free economy, but mobile phones like the sea of ​​blood have not yet emerged. Non-screen TVs change the eye-healthiness of the user's innate thinking. At present, there is no authoritative proof. There is no standard explanation for whether the laser is harmful to human eyes.
Complying with the needs of users for large-screen high-definition, the increase in the number of laser camp participants, laser, non-screen enter the family should be a matter of time, I believe it will not come too late.
The applause is not necessarily called the user's choice is the verification stone
In 2015, according to AVC monitoring data, there were 1840 laser TV retailers, and Elowey, the leading brand of non-screen TVs in the living room. In 2015, there were 5,000 TVs in the living room without screen TVs. Liu Xiao, Chairman of Ai Luowei, said, “The laser display is the future. The inevitable trend of 3-5 years is an indisputable fact, but at present, Ai Luowei's living room screenless TV is gradually leading the market with its advantages in price, mature technology, etc. After 2015's development, the number of users has accumulated over 10,000. The business network exceeds 400, while the laser product line is also actively deployed. In January 2015, the world’s first laser television open platform and laser TV customized service started in June. According to the price trend of the product, new laser products will be released at the right time. The price should be around 3 million, I believe most of the users can accept this price."
It is reported that Ai Luowei has completed the full range of product layouts for laser screenless TVs, living room screenless TVs and portable screenless TVs. It is the first in the industry.
The laser display allows family members to return to the living room and awaken the first screen of the living room. It is believed that with the popularization of color TV screens and the development of the smart home industry, it will be a billion-dollar market in the near future for 2 to 3 years. What needs to be done now is to keep the group warm, standard introduction, user experience, authoritative third-party platforms, etc., as soon as possible for users to see, can afford.