Many low-voltage electrical business owners are faced with a difficult problem. In the face of the ever-changing business environment and unknown development direction, it is difficult for them to be surrounded by anxiety. They know, or always think, which part of the company is not perfect, and they will lag behind in market competition without improvement. The consultants gave corresponding suggestions. These proposals also look very good, but they are not sure whether this change will affect the normal profitability of the company and whether the invested capital and energy can be rewarded. In the uncertain situation, they had to keep everything as it was and then continue to get into anxiety. In this futile cycle, the ultimate "innovation" had to stay on paper.
About half of the respondents are concerned about their lack of a systematic approach to regaining progress and speed.
Corporate executives are committed to innovation, but are not convinced that their company is capable of forming exciting new ideas and transforming them into profitable products, which we call "innovation anxiety." This uncertainty about innovation is common and reasonable in the business world. Previously, the "2009 China Enterprise Innovation Capability" survey conducted by Fortune (Chinese version) and Bain Co., which were jointly sponsored by 1,164 senior Chinese managers, showed that about half of the respondents were worried about their lack of control over the pace and pace of innovation. A systematic approach; about 40% of respondents are concerned about the company's ability to attract and retain top creative talent; similarly, about 40% of executives believe that their companies lack mechanisms to encourage innovation and cooperation.
In early 2013, General Electric announced the third annual "Global Innovation Trends Report". This investigation report was commissioned by GE to commission an independent investigation company, StrategyOne, to conduct telephone interviews with 3,100 senior executives of participating companies in 25 countries and regions. To understand business leaders’ attitudes and perceptions of innovation and the current state of innovation in different global market environments. All interviewees have positions as vice president and above, and directly participate in the company's innovation and decision-making, of which 28% of the respondents are the core executives of their company. The survey shows that Chinese companies lack confidence in challenging traditional practices and working methods, far below the United States, India, and Germany; SMEs and individuals have not been fully released in terms of their innovative capabilities and enthusiasm; government support is numerous, but organizational coordination is effective. Sexuality is weak; in the protection of intellectual property and trade secrets, it faces the same problems as other countries; the ability of universities to cultivate the next generation of innovative leaders is questioned.
In the above two surveys, we can all see the shadow of "innovation anxiety."
In fact, we often hear one argument. In order to develop healthily and rapidly, the low-voltage electrical appliance industry in China must devote more efforts to research and development. Of course, this is absolutely correct, but developing new products or improving technologies is never a simple matter. Whether it will be accepted by the market from R&D investment to product sales can ultimately yield a satisfactory answer to the investors. The pressure exceeded imagination and eventually led to the situation described at the beginning of this article. It is no wonder that recent business model innovations have become more and more respected. Although incremental product innovation has always been a major driver of business growth, innovative business models offer a risk and resource intensive alternative to traditional methods such as the development of new products. A lower way to better understand the market and meet customer needs.
According to the survey results of the “Global Innovation Trends Reportâ€, 52% of the respondents in the world believe that the development of new business models will be the biggest motivation for the future development of enterprises, which is 6 percentage points higher than 2012; 60% of Chinese respondents It is believed that the establishment of a new business model is an effective way to promote the future development of enterprises, which is 8 percentage points higher than the global average. It is noteworthy that, in addition to Germany and the United Kingdom, global executives generally believe that private investment in innovation is shrinking, and China's low-voltage electrical industry is precisely a large proportion of private investment companies.
It can be seen that business model innovation is generally considered to be a good way to solve the “innovation anxiety†of enterprises. In addition, establishing partnerships is also considered to be an important channel for innovation. 87% of respondents believe that through cooperative enterprises, innovation can be more successful. .
"Fortune" also pointed out in the investigation and analysis that the secret of a few companies' successful decipherment of innovative passwords is that when they convert ideas into profits, breakthrough creativity and astute business planning are indispensable. At the same time, these companies often have a systematic approach to embedding innovative ideas into the day-to-day operations of the company.
The solution to "anxiety for innovation" has begun to emerge. In fact, despite the fact that many Chinese companies are caught in “innovative anxiety,†there are still some companies that have been able to innovate by discovering new and even unexpected opportunities in the current complex business environment.
For example, in early 2012, Tianzheng Electric took the lead in implementing the application of two-dimensional codes on electrical products to solve the problems of product anti-counterfeiting, anti-counterfeiting, quality traceability and real-time management. On the one hand, it is the improvement of the enterprise's own informatization management. On the other hand, it also reserves a channel for quality investigation and protection of rights and interests for users. To the entire market and the industry, it further establishes “integrity protectionâ€. For the low-voltage electrical industry, where counterfeit and inferior products are spreading, the application of two-dimensional code can be an excellent solution.
Some people may think that Tianzheng’s application of two-dimensional codes cannot be an innovation at all. Obviously, this concept has already been applied in some industries before. But what we need to realize is that innovation does not mean thinking about bizarre ideas that others have never thought of. Instead, it applies innovative ideas that can truly be turned into profits. We all know that it is useless to simply apply the successful model of other companies, and to apply the improvements to their own companies and generate revenue. This is where we discuss the meaning of “innovationâ€.