The 2015 year that was just in the past was a year of sluggish growth. For the home appliance industry, several families were happy and happy. Overall, as the new technology, new products, and new companies joined, the color TV industry showed a contrarian growth and the industry scale continued to expand. The new display technologies and innovative capabilities have been continuously improved. In particular, the sound of curved surfaces, quantum display technologies, OLEDs, and other innovative technologies and products throughout the entire 2015. The people’s home network relied on rich industry information and experienced market experience to launch a voting campaign to “come 2015 people's promising innovations,†“2015 favorite products for the people,†and “2016 new products for the peopleâ€. The approval of innovative technologies and new products has become the vane of future television development.
"Innovation Technology Award"--Favored Innovation Technologies for the People in 2015
In this selection campaign, the surface, quantum display, and OLED technologies performed well and won the "2015 Most Popular Innovative Technologies" award. With the development of TV display technology, there are roughly four trends: large-screen, ultra-high definition, wide color gamut, new materials, curved surfaces, quantum display, and OLED technology, which can not only create a large-screen display, but also bring outstanding performance. The color gamut display, in line with the development trend of color TV, did not unexpectedly win the "Innovation Technology Award" and become a new trend of the future of innovative television.
As a new generation of innovative products, the surface has a very fast growth rate from the launch of the market to 2.8% penetration in 2015. Curved surface display technology has a certain curvature. It has the advantages of precise color, strong presence, free viewing angle, and stereoscopic image. It breaks the shackles of conventional design, which not only brings comfortable viewing experience, but also expands the market.
Quantum display is a comprehensive innovation in the light source for television, breaking the bottleneck of the traditional display technology, with a pure light source to bring 110% of the ultra-high color gamut, with nano-level fineness to bring more precise color control, with a long life Such advantages are seen as the commanding heights of global display technology, bringing infinite imagination to the future of global television display technology.
The OLED display technology has a self-luminous characteristic, and adopts a very thin organic material coating and a glass substrate, and has high contrast, a thin thickness, a wide viewing angle, a high reaction speed, and can be used for excellent characteristics such as a flexible panel and is considered to be A new generation of flat-panel display emerging applications.
"Favorite Product Award"--2015 Favorite TV Products for the People
Innovative technology products fully bloom
The birth of new technologies is often accompanied by the release of new products. The favorite curved surface TV products for 2015 were: TCL Q55H8800S-CUD, 2015 The favorite OLED products of the people are Skyworth OLED 55S9300, 2015 The favorite Internet TV of the people is LeTV X55Pro, 2015 The favorite foreign brand television for the people of the year is the Sony KD-55X9000C.
TCL Q55H8800S-CUD not only has the hottest surface display technology, but also with the new quantum display technology products, outstanding performance in appearance, color, etc., is the leader of the future TV; Skyworth OLED 55S9300 is a new OLED organic TV, with Luminous characteristics are the emerging application technology of the next generation of flat panel displays. As a typical representative of Internet companies, LeTV has become one of the favorite TVs for consumers relying on powerful back-end resources. Sony KD-55X9000C is selected as the only foreign brand model. The TV that people love, the slim body, and the outstanding picture quality are trustworthy.
"Favorite Brand Award" - Favorite TV Brand for 2015
Domestic brands have a strong lead
Breakthrough in core technology, big screen, 4K, quantum display technology, OLED TV, etc. This TV is not exclusive to foreign brands, domestic brands have also begun to enter the high-end market, TCL surface quantum display, Hisense independently developed laser television, Skyworth lead The Chinese OLED industry alliance and so on are all symbols of domestic TV. China's domestic market share in the view of domestic brands has always firmly occupied 80% of the market share, China's position in the global color TV industry and its role in the current situation is not comparable.
The television brands that were popular among the people in 2015 were: TCL, Haier, Skyworth, Hisense, Samsung, and Sony.
"Innovation New Product Award" - Innovative New Product of 2016 Concern
High-definition, large-screen, high color gamut is still the mainstream trend
2016 will be a very important year for China's color TV industry. Opportunities and challenges for the industry will coexist. The industry scale will continue to expand, and new display technology innovation capability will increase significantly. It will be easy to discover at the 2016 CES, the level of innovation technology will continue to increase, with HD and large Screening and high color gamuts have become mainstream trends, and 8K displays, larger sizes, and HDR have attracted attention.
In 2016, TVs that attracted the attention of the people: TCL X1, Samsung SUHD TV, LG SIGNATURE OLED, LeStra 4 Max65 Blade, Hisense LED 65MU9800U.
In 2016, the growth of end product demand will slow down. These will lead to product structure adjustments, etc. In the fierce market competition, deep integration with the Internet, combined with innovative technologies, will open up new economic growth points for both the accumulation of hardware technology and R&D. Traditional brand enterprises that have the ability to manufacture and know how to open themselves and integrate resources are undoubtedly a great opportunity.
"Innovation Technology Award"--Favored Innovation Technologies for the People in 2015
In this selection campaign, the surface, quantum display, and OLED technologies performed well and won the "2015 Most Popular Innovative Technologies" award. With the development of TV display technology, there are roughly four trends: large-screen, ultra-high definition, wide color gamut, new materials, curved surfaces, quantum display, and OLED technology, which can not only create a large-screen display, but also bring outstanding performance. The color gamut display, in line with the development trend of color TV, did not unexpectedly win the "Innovation Technology Award" and become a new trend of the future of innovative television.
As a new generation of innovative products, the surface has a very fast growth rate from the launch of the market to 2.8% penetration in 2015. Curved surface display technology has a certain curvature. It has the advantages of precise color, strong presence, free viewing angle, and stereoscopic image. It breaks the shackles of conventional design, which not only brings comfortable viewing experience, but also expands the market.
Quantum display is a comprehensive innovation in the light source for television, breaking the bottleneck of the traditional display technology, with a pure light source to bring 110% of the ultra-high color gamut, with nano-level fineness to bring more precise color control, with a long life Such advantages are seen as the commanding heights of global display technology, bringing infinite imagination to the future of global television display technology.
The OLED display technology has a self-luminous characteristic, and adopts a very thin organic material coating and a glass substrate, and has high contrast, a thin thickness, a wide viewing angle, a high reaction speed, and can be used for excellent characteristics such as a flexible panel and is considered to be A new generation of flat-panel display emerging applications.
"Favorite Product Award"--2015 Favorite TV Products for the People
Innovative technology products fully bloom
The birth of new technologies is often accompanied by the release of new products. The favorite curved surface TV products for 2015 were: TCL Q55H8800S-CUD, 2015 The favorite OLED products of the people are Skyworth OLED 55S9300, 2015 The favorite Internet TV of the people is LeTV X55Pro, 2015 The favorite foreign brand television for the people of the year is the Sony KD-55X9000C.
TCL Q55H8800S-CUD not only has the hottest surface display technology, but also with the new quantum display technology products, outstanding performance in appearance, color, etc., is the leader of the future TV; Skyworth OLED 55S9300 is a new OLED organic TV, with Luminous characteristics are the emerging application technology of the next generation of flat panel displays. As a typical representative of Internet companies, LeTV has become one of the favorite TVs for consumers relying on powerful back-end resources. Sony KD-55X9000C is selected as the only foreign brand model. The TV that people love, the slim body, and the outstanding picture quality are trustworthy.
"Favorite Brand Award" - Favorite TV Brand for 2015
Domestic brands have a strong lead
Breakthrough in core technology, big screen, 4K, quantum display technology, OLED TV, etc. This TV is not exclusive to foreign brands, domestic brands have also begun to enter the high-end market, TCL surface quantum display, Hisense independently developed laser television, Skyworth lead The Chinese OLED industry alliance and so on are all symbols of domestic TV. China's domestic market share in the view of domestic brands has always firmly occupied 80% of the market share, China's position in the global color TV industry and its role in the current situation is not comparable.
The television brands that were popular among the people in 2015 were: TCL, Haier, Skyworth, Hisense, Samsung, and Sony.
"Innovation New Product Award" - Innovative New Product of 2016 Concern
High-definition, large-screen, high color gamut is still the mainstream trend
2016 will be a very important year for China's color TV industry. Opportunities and challenges for the industry will coexist. The industry scale will continue to expand, and new display technology innovation capability will increase significantly. It will be easy to discover at the 2016 CES, the level of innovation technology will continue to increase, with HD and large Screening and high color gamuts have become mainstream trends, and 8K displays, larger sizes, and HDR have attracted attention.
In 2016, TVs that attracted the attention of the people: TCL X1, Samsung SUHD TV, LG SIGNATURE OLED, LeStra 4 Max65 Blade, Hisense LED 65MU9800U.
In 2016, the growth of end product demand will slow down. These will lead to product structure adjustments, etc. In the fierce market competition, deep integration with the Internet, combined with innovative technologies, will open up new economic growth points for both the accumulation of hardware technology and R&D. Traditional brand enterprises that have the ability to manufacture and know how to open themselves and integrate resources are undoubtedly a great opportunity.