The Spring Festival is approaching, and the “New Year Economy†has become increasingly popular. In various colorful new products, televisions have become high-quality, high-value new products. The LCD TV market, which has been developing for more than 10 years, is highly saturated and has entered the replacement period. Many consumers consider replacing the old LCD TVs in their homes with one another, and they will be able to use active OLED organic TVs as the first choice.
Since August 2015, with the sale of OLED organic TVs by color TV giants such as Skyworth and LG, the Chinese OLED organic TV market has started rapidly. The price of the 55-inch main model product has rapidly dropped from RMB 5,999 yuan, which was introduced in 2013, to RMB 10,000. Diversified, this makes 2015 become the "first year of product launch" of OLED organic television.
In September 2015, the upstream panel maker LGD joined together with LG Electronics, Skyworth, Konka, Changhong, Haier and other nearly 30 color TV industry upstream and downstream organizations and research institutes to jointly establish the China OLED Display Industry Alliance to accelerate the adoption of OLED organic television, among which, Skyworth Group is the chairman unit of the OLED Display Industry Alliance. Subsequently, OLED organic TV ushered in hot sales in the high-end color TV market. For example, the Skyworth OLED organic TV S9300, which was only available for several months, has an ultra-slim body of 5.27mm, a frameless design without binding, a JBL full-range sound system with a crystal texture, a newly upgraded CoolOpen system 5.0, and a Geek•Life content platform was created for geek Internet TV. The sales volume has been rising and it has attracted the attention of color TV counterparts, distributors and consumers.
According to AVC's data, the retail sales of OLED organic TVs in the Chinese market reached 43,000 in 2015, which is more than 20 times higher than the 1870 retail sales of laser TVs in the same year. It can be seen that OLED organic TV has become the dominant position in the high-end color TV market.
Under the collective efforts of Skyworth, LG, Changhong, Konka, Haier and other color TV companies, OLED organic TV, as the representative of next-generation display technology, is bound to enter the “Year of Product Popularization†in 2016.
Ove Cloud.com expects that the retail volume of OLED organic TVs in the Chinese market in 2016 will soar to 200,000 units. It is expected that the OLED organic TV sales in the Chinese market will continue to maintain a 400% growth rate in both 2016 and 2017. OLED organic TV will inject new vitality into stagnant TV industry.
The technology of OLED organic television has been very mature. For example, OLED organic TVs play static images for a long time without ghosting or burn-in; normal screens are played for 24 hours in a row, and the temperature and power consumption are very stable. At a high level, the OLED display technology is structurally better than the liquid crystal display. The technology is much simpler. OLED display technology requires no backlight and no liquid crystal. The organic layer can emit light when powered on. Each pixel is independently driven by a corresponding circuit. The simple structure and efficient light emission make the OLED organic TV not only better The color effect is also more excellent in energy efficiency.
At present, in the upstream industry, the OLED panel core technology is mainly in the hands of South Korea's LG and Samsung color TV giants. Among them, LG's panel maker LGD's advantage lies in the large-scale OLED panel and TV's R&D and production, while Samsung mainly produces small and medium-sized OLED panels for smart phones. However, recently overseas media reported that Samsung will accelerate its entry into the large-size OLED panel market. Samsung will produce OLED organic TV samples in the second half of 2016. China's LCD panel companies BOE and Huaxing Optoelectronics are all accelerating the progress of large-scale OLED panel research and development, in order to hope that the OLED organic TV market as soon as possible.
Upstream panel manufacturers accelerating their investment in the large-size OLED panel area will effectively ensure sufficient panel resources for OLED organic TV manufacturers, and will continue to reduce the production cost of OLED organic TVs. This will be even more attractive to consumers and will attract new TV manufacturers. Join OLED organic TV camp.
As OLED organic television enters the year of product popularization in 2016, its share in the high-end market will further increase, which will promote the transformation and upgrading of China's color TV market.
Since August 2015, with the sale of OLED organic TVs by color TV giants such as Skyworth and LG, the Chinese OLED organic TV market has started rapidly. The price of the 55-inch main model product has rapidly dropped from RMB 5,999 yuan, which was introduced in 2013, to RMB 10,000. Diversified, this makes 2015 become the "first year of product launch" of OLED organic television.
In September 2015, the upstream panel maker LGD joined together with LG Electronics, Skyworth, Konka, Changhong, Haier and other nearly 30 color TV industry upstream and downstream organizations and research institutes to jointly establish the China OLED Display Industry Alliance to accelerate the adoption of OLED organic television, among which, Skyworth Group is the chairman unit of the OLED Display Industry Alliance. Subsequently, OLED organic TV ushered in hot sales in the high-end color TV market. For example, the Skyworth OLED organic TV S9300, which was only available for several months, has an ultra-slim body of 5.27mm, a frameless design without binding, a JBL full-range sound system with a crystal texture, a newly upgraded CoolOpen system 5.0, and a Geek•Life content platform was created for geek Internet TV. The sales volume has been rising and it has attracted the attention of color TV counterparts, distributors and consumers.
According to AVC's data, the retail sales of OLED organic TVs in the Chinese market reached 43,000 in 2015, which is more than 20 times higher than the 1870 retail sales of laser TVs in the same year. It can be seen that OLED organic TV has become the dominant position in the high-end color TV market.
Under the collective efforts of Skyworth, LG, Changhong, Konka, Haier and other color TV companies, OLED organic TV, as the representative of next-generation display technology, is bound to enter the “Year of Product Popularization†in 2016.
Ove Cloud.com expects that the retail volume of OLED organic TVs in the Chinese market in 2016 will soar to 200,000 units. It is expected that the OLED organic TV sales in the Chinese market will continue to maintain a 400% growth rate in both 2016 and 2017. OLED organic TV will inject new vitality into stagnant TV industry.
The technology of OLED organic television has been very mature. For example, OLED organic TVs play static images for a long time without ghosting or burn-in; normal screens are played for 24 hours in a row, and the temperature and power consumption are very stable. At a high level, the OLED display technology is structurally better than the liquid crystal display. The technology is much simpler. OLED display technology requires no backlight and no liquid crystal. The organic layer can emit light when powered on. Each pixel is independently driven by a corresponding circuit. The simple structure and efficient light emission make the OLED organic TV not only better The color effect is also more excellent in energy efficiency.
At present, in the upstream industry, the OLED panel core technology is mainly in the hands of South Korea's LG and Samsung color TV giants. Among them, LG's panel maker LGD's advantage lies in the large-scale OLED panel and TV's R&D and production, while Samsung mainly produces small and medium-sized OLED panels for smart phones. However, recently overseas media reported that Samsung will accelerate its entry into the large-size OLED panel market. Samsung will produce OLED organic TV samples in the second half of 2016. China's LCD panel companies BOE and Huaxing Optoelectronics are all accelerating the progress of large-scale OLED panel research and development, in order to hope that the OLED organic TV market as soon as possible.
Upstream panel manufacturers accelerating their investment in the large-size OLED panel area will effectively ensure sufficient panel resources for OLED organic TV manufacturers, and will continue to reduce the production cost of OLED organic TVs. This will be even more attractive to consumers and will attract new TV manufacturers. Join OLED organic TV camp.
As OLED organic television enters the year of product popularization in 2016, its share in the high-end market will further increase, which will promote the transformation and upgrading of China's color TV market.