In 2015, China's color TV market was a period of discomfort. Internet brands “joined†to join, resulting in a fierce price war in the color TV market. Major TV manufacturers have repeatedly launched promotions.
The large-scale promotion made China's color TV retail market show a converse trend in 2015. According to the latest data from AVC, China's color TV sales volume rose in 2015 with retail volume of 46.74 million units, an increase of 4.8% year-on-year; retail sales amounted to RMB 157.2 billion, a year-on-year increase of 7.5%.
Peng Jianfeng, deputy secretary-general of the China Electronics Industry Association, said that the counter-trend growth of color TV domestic sales indicates that there is greater flexibility in demand for color TV sets. In addition, retail sales in the color TV market increased by 7.5% year-on-year in 2015, which is much higher than the sales growth of 4.8%, indicating that the structural adjustments of the large-size and high-end products in the color TV industry are showing effectiveness.
Industry experts generally believe that in view of the development trend of color TV products and technologies, 2016 is expected to become a “year of picture qualityâ€. Under such circumstances, each color TV company strives to seek further breakthroughs in display technology and hopes to win the market through technological innovation. When the color TV industry once again reached the crossroads of the technological game, the mainstream TV manufacturers in the world had a completely different choice.
Liu Buchen, a senior home appliance industry observer, wrote that the 2016 CES gave us a clear signal that the global color TV companies are split into two camps: the LCD camp and the OLED camp. At the same time, he also pointed out that apart from these two camps, there are still a small number of companies that have high hopes for laser television.
In Liu Buchen’s opinion, if most manufacturers do not think that laser is a mainstream development direction, the result of betting laser TV is to stand on an opposite side with all household electrical appliance companies, basically no way to promote this product into a mainstream product. Panasonic's experience in plasma failure is a lesson.
Laser television is often referred to by the industry as “laser projectorâ€. It uses laser beam projection imaging and consists of a laser short-focus projection host, screen, and stereo. When it comes to projection, many people's first reactions are office equipment and teaching products. Although with the continuous development and extension of electronic products and display technologies, projection display products have become an important branch of the display field. However, many industry experts have stated that laser televisions are niche products that are used by individual families, units, conference rooms, and classrooms, but are not suitable for most households. Laser TVs cannot be accessed on a large scale like LCD TVs and OLED TVs. Consumer family.
In addition to being inaccessible on a large scale, laser televisions are essentially projectors that are easily affected by light. Their performance in terms of color saturation, brightness, viewing angle, etc. is significantly inferior to that of liquid crystals, not to mention OLEDs.
Although the big screen is the core advantage of laser television, but the price of laser television images at the price of 67,000 to 70,000 is only 2K resolution, and because of the lack of dynamic partition technology, the contrast and definition of laser television are not satisfactory. The lack of brightness and sharpness is where laser televisions are criticized most by professionals, which means that laser TVs are harder to achieve the same level of clarity as existing LCD TVs.
Wang Chuan, the co-founder and vice president of Xiaomi, said in an interview that Xiaomi is more cautious in laser technology choices because he fears that the laser will have irreversible damage to human eyes.
Li Wei, chief editor of the company's power grid, pointed out that compared to laser television only in the field of display, OLED technology development is more forward-looking. In addition to the display equipment industry, the development and development of this new generation of OLED technology, more economic value of the application, its market size far exceeds the color TV, mobile phone, panel industry, master OLED will be Chinese companies looking to the world's future industrial structure Important key.
The large-scale promotion made China's color TV retail market show a converse trend in 2015. According to the latest data from AVC, China's color TV sales volume rose in 2015 with retail volume of 46.74 million units, an increase of 4.8% year-on-year; retail sales amounted to RMB 157.2 billion, a year-on-year increase of 7.5%.
Peng Jianfeng, deputy secretary-general of the China Electronics Industry Association, said that the counter-trend growth of color TV domestic sales indicates that there is greater flexibility in demand for color TV sets. In addition, retail sales in the color TV market increased by 7.5% year-on-year in 2015, which is much higher than the sales growth of 4.8%, indicating that the structural adjustments of the large-size and high-end products in the color TV industry are showing effectiveness.
Industry experts generally believe that in view of the development trend of color TV products and technologies, 2016 is expected to become a “year of picture qualityâ€. Under such circumstances, each color TV company strives to seek further breakthroughs in display technology and hopes to win the market through technological innovation. When the color TV industry once again reached the crossroads of the technological game, the mainstream TV manufacturers in the world had a completely different choice.
Liu Buchen, a senior home appliance industry observer, wrote that the 2016 CES gave us a clear signal that the global color TV companies are split into two camps: the LCD camp and the OLED camp. At the same time, he also pointed out that apart from these two camps, there are still a small number of companies that have high hopes for laser television.
In Liu Buchen’s opinion, if most manufacturers do not think that laser is a mainstream development direction, the result of betting laser TV is to stand on an opposite side with all household electrical appliance companies, basically no way to promote this product into a mainstream product. Panasonic's experience in plasma failure is a lesson.
Laser television is often referred to by the industry as “laser projectorâ€. It uses laser beam projection imaging and consists of a laser short-focus projection host, screen, and stereo. When it comes to projection, many people's first reactions are office equipment and teaching products. Although with the continuous development and extension of electronic products and display technologies, projection display products have become an important branch of the display field. However, many industry experts have stated that laser televisions are niche products that are used by individual families, units, conference rooms, and classrooms, but are not suitable for most households. Laser TVs cannot be accessed on a large scale like LCD TVs and OLED TVs. Consumer family.
In addition to being inaccessible on a large scale, laser televisions are essentially projectors that are easily affected by light. Their performance in terms of color saturation, brightness, viewing angle, etc. is significantly inferior to that of liquid crystals, not to mention OLEDs.
Although the big screen is the core advantage of laser television, but the price of laser television images at the price of 67,000 to 70,000 is only 2K resolution, and because of the lack of dynamic partition technology, the contrast and definition of laser television are not satisfactory. The lack of brightness and sharpness is where laser televisions are criticized most by professionals, which means that laser TVs are harder to achieve the same level of clarity as existing LCD TVs.
Wang Chuan, the co-founder and vice president of Xiaomi, said in an interview that Xiaomi is more cautious in laser technology choices because he fears that the laser will have irreversible damage to human eyes.
Li Wei, chief editor of the company's power grid, pointed out that compared to laser television only in the field of display, OLED technology development is more forward-looking. In addition to the display equipment industry, the development and development of this new generation of OLED technology, more economic value of the application, its market size far exceeds the color TV, mobile phone, panel industry, master OLED will be Chinese companies looking to the world's future industrial structure Important key.