TV industry disputes split with one who is the trend

Some time ago, the latest hot spots in the television industry were "splits" and "oneness." Xiaomi released a split-type millet TV 3, and CoolStory released an upgradeable CoolTV Art TV T55. Storm TV also announced the launch of TV products and released three separate TVs.

The future of television: integration or split?

The world always has no lack of opposition, and it is also true in the smart TV industry. In the direction of integration and split TV product design, when industry leaders made trend judgments, there were two disagreements that formed a confrontation.

Liang Lejun, president of LeTV, believes that split TV is a very good selling point for users, and it is a development trend of the smart TV industry. TV users in the future can selectively upgrade certain parts of the TV, thereby saving users' cost.

According to Wang Zhiguo, CooChair chairman, the integration that can be upgraded without separation is the development trend of smart TVs, and there is no future for splits; the integration can not be separated from the integrated TV technology, technical strength, and cost Control is undoubtedly a great test; split TV chose this direction mainly because its manufacturers have technical bottlenecks, in order to superimpose and stack hardware parameters, easy to upgrade hardware and have to do split design, contrary to the industry development trend.


Split TV

Integration is the trend of consumer electronics?

In view of people with one view, the desktop PCs of the past era of the PC era have now become smaller and more highly integrated as electronic components move toward one-piece evolution, such as laptops and all-in-one computers.

Mobile phones, compared to the era of a single functional machine in the past, the smart phones we use now have assembled many functions such as photographing, games, shopping, and payment. It is no longer necessary to carry a variety of digital devices. Synthesis for the trend.

For consumers, the choice and use of TVs are based on the future usage time and performance scalability. Split TVs have the feature of scalability and can actually save the product's iterative cost, but it will also lead to increased connection and occupancy. Space, increase costs and other issues.

Millet TV 3

On October 27th, Xiaomi released a 55-inch TV. Millet TV 3 uses Samsung / LG 4K screen, split design, standard independent TV audio, 9.9mm thin and light metal body design, with flagship hardware configuration, priced at 3999 yuan.

Millet TV 3 55-inch light and strong all-metal body, the thinnest only 9.9mm, the back of the use of all-metal panels, the use of original MiPort (rice) interface, a line connecting the host and the screen.

Millet TV 3 with 4K screen, resolution up to 3840 × 2160, has a wide viewing angle of 178 °, 8 ms response speed, using high saturation technology, NTSC color gamut up to 85%, higher picture authenticity. Built-in 6M60 independent flagship image processing chip, equipped with high-end dynamic compensation program, and supports MEMC motion compensation technology, effectively eliminates moving image smearing.


Millet TV 3 55-inch standard independent TV audio, built-in four 2.5-inch bass speaker and two 20-ball dome tweeter, loudness up to 102dB (C) resounded 500 square meters of space. Built-in Dolby Dolby Audio technology supports virtual surround, bass boost, dialogue enhancement, and automatic volume balance. After four Grammy Award winners Luca Bignardi and millet acoustics experts tuned together.

Hardware, Millet TV 3 built-in MStar 6A928 flagship TV processor, using Cortex-A17 core, contains 4 core CPU and 4 + 4 core GPU, clocked at 1.4GHz, overclocking up to 1.7GHz, equipped with 2GB DDR3 three channel memory , you can easily control high-definition video, large-scale 3D games.

Millet TV 3 optional millet Bluetooth voice sense remote control to increase voice remote control and somatosensory game functions, while using the acclaimed cast screen artifact mobile TV with mobile phones, and Xiaomi smart home products in-depth connection.

Cool open T55

Cool open new T55 product highlights, the first "parts and leaves" detachable, scalable one machine design.


Cool open T55 this product, the use of integrated design, beautiful shape to meet the user's long-term use is not eliminated the needs of its customizable, movement and other important parts of the modular components can be upgraded and other configurations can also ensure that users Being able to meet a better user experience through hardware upgrades is a sincere effort to create a trend that is integrated with the trend of the integrated design industry.

The T55 uses a textured linen canvas edging design. It features a 55-inch 4K ultra-thin high-definition screen that is as thin as 7.9mm. It is equipped with a JBL A-class 2.1-channel sound system, a rear-suspension upgradeable subwoofer, and support for modular customization of the motherboard. At the same time can also access a touch black technology peripherals, so cool open T55 55-inch large-screen avatar large plate, touch operation. State is not the same cool open T55 price 7599 yuan.

The innovative style uses linen canvas design to create artistic style. Cool open T55 border at the bottom of the linen canvas edging design, meditation, more art light luxury beauty. As a kind of cloth that draws oil paintings, linen is flexible, resistant to decay and can be preserved for a long time. Integrating it into the design elements of television can be described as a major innovation in the history of television design. First-class quality and elegant appearance, positioned as fashion, designer crowd.

Built-in world-leading JBL A-class certified sound system, no external cumbersome speakers, sound quality pioneer in the television industry. One of the biggest highlights of the T55 is its superb acoustics. Using a high school, low thirds design, and using the industry's most advanced active crossover technology, the sound of the high, medium and low frequencies can be preserved with the most realistic and natural texture, making the sound more For the sound, equipped with a 20W floating rear upgradeable subwoofer, equipped with DTS HD decoding and Dolby sound, carefully adjusted by the Hamann gold ear team, through the JBL A-class sound system certification, you can sing karaoke without external sound, Satisfying the pursuit of good voices by discerning ears, less than 1% of the TV's sound quality can pass this certification, and Kukai spent a huge sum of money on this.

Suspended subwoofers and TV mainframes can be upgraded at any time, giving the TV a new look and a timeless configuration. T55 can not only achieve the effect of split sound like sound, CPU, memory, graphics, hard drives, motherboards, interfaces and other core components can be integrated in the palm of the big removable box, according to their own needs at any time to replace the upgrade, rear The subwoofer module can also be replaced with a more powerful sound module to enhance the bass experience, not worry about the configuration behind, so that the T55 will always be young. Integral designs that are inseparable from each other have very high demands on the structure and process, not only aesthetics, but also the current trend.

Storm Super TV

The storm super TV adopts the "split + integration" design, which can be described as a "black technology." According to relevant sources, the integrated design of the Superstorm TV is to achieve the integrity of the main body and the screen, and to achieve a pluggable split like a mobile phone battery. The split design saves the user a screen that accounts for 70% of the cost, while at the same time, it can also realize the upgrade of the hardware main body at a relatively low cost, and guarantees the beauty of integration.




TVkit, hardware upgradeable

In the appearance of industrial design, the storm super body TV uses all-metal body, and the use of rose gold color, exquisite and elegant. Process, rose gold frame aluminum-magnesium alloy, 200-ton precision blanking, one bending forming, CNC milling, drilling, polishing, drawing, anodizing and other nine processes, so that the rose gold 砥砺出.

The sound adopts the integrated Sound Bar design, and the hardware is also divided and upgraded. It can be integrated into a smart module, and the hardware upgrade can be easily achieved by simply pulling a wipe.


At present, Superstorm TVs including the 42-inch, 50-inch, and 55-inch rose gold versions have been launched. The prices are 1999+599 yuan, 2999+599 yuan, and 3799+599 yuan (+599 yuan for the TV Kit host. Add the host to upgrade once).

The benefits of split TV

"Split-type" TV separates the screen of TV from other parts and can be DIY-freely upgraded. The attempt can be seen as the embryonic form of TV personalization and customization. In the future, it may allow consumers to choose their own and how to combine their own favorite. The display screen, host computer, audio and so on, at present, Haier, Changhong and other color TV manufacturers are exploring.

"Split-type" TV is not necessarily the product form of the color TV in the future, but the idea of ​​DIY may be the direction of customized large-scale production in the future.


Card TV
Disadvantages of Split TV

For split design, the concept of most consumers may still remain on the "split" design of Xiaomi TV 3. The split of millet TV 3 is a separation of the main body and the screen. However, the split is not complete. Xiaomi TV 3 still needs to connect the two via a “rice noodle” to ensure the overall operation. On the other hand, Xiaomi TV 3 combines the independent host and audio into a single unit, priced at nearly RMB 1,000. This shows that while the user is upgrading the main hardware, they have to pay for the replacement of the still-usable sound and have to say it is a waste.

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