Looking back at 2015, the entire television industry entered a stage of low growth. However, the level of manufacturing and technical capacity 2015 TV products is on the rise, new display technology, product form and has emerged into the market, curved TV, ultra-thin TV, split-screen TV, a quantum dot TV, 4K OLED TV, Laser Family New display technologies such as cinemas and product forms have made the TV market very active. We have previously reviewed the development of television display technology in 2015, “A Retrospective Review of TV Display Technologies for New Products 2015.†Let's review the development of television products.
Curved TV sales growth
Curved TVs have been around for a long time, but in mid-2015, the popularity of curved TVs has suddenly increased. Most brands have introduced curved TV products, among which Samsung, TCL, and Hisense are the main players. With excellent submerged visual effects, curved TV was a major attraction in the TV market in 2015, attracting many consumers' purchases. At the first surface telecine festival held recently, industry sources stated that 2016 will be the beginning of the popularity of curved-surface TVs. Samsung, TCL, and Hisense also launched aggressive TV promotion campaigns. For consumers who are interested in buying curved TVs, it may be time to purchase curved TVs.
Ultra-thin TV, then peak
From the early CRT tubes to liquid crystals, to OLEDs, the biggest change in TVs has been to move from clunky to light and thin. Even in the era of LCD LCDs, the thickness of TVs is constantly declining, so that the purpose is to make the TV occupy as much of the user's desktop space as possible, which is more suitable for wall hanging. At the same time, it looks more modern in appearance, increasing living room or house prices. More artistic atmosphere.
On June 4, 2015, the industry held a technical seminar for the ultra-thin TV industry. Based on the current level of flat-panel TV technology and product development trends, the industry's authoritative organization first proposed the "Technical Specifications for the Ultra-thin TV Industry", which is extremely slim. LCD TV industry definition: In the current state of the art, ultra-thin LCD TV machine is thin at 9-20mm, ultra-thin, and within 9mm is the top-level ultra-thin. In this way, the TV is divided into three levels from the thickness, which is also considered an improvement in the industry. At present, the industry's ultra-thin TVs mostly refer to the first 9MM, and the thinnest LCD TVs in 2015 are the Sony X9000C.
In 2015, the television industry also has a focus on products: upgrading, splitting/integrity. The "split-type" TV separates the screen of the TV from the rest of the TV so that DIY upgrades can be performed. The concept of an all-in-one TV comes out with the appearance of splits, because traditional TVs are all one-piece TVs; but today we are talking about one-piece TVs that refer to scalable integrated TVs.
Split TV appeared as early as 2012, when Samsung introduced the TV ES8000 with "Smart Upgrade Card." In the past two years, the development of screens and smart modules has not been synchronized. People pay attention to split TV and manufacturers have launched such products. Split TV, Xiaomi launched the screen + host audio millet TV 3, Barley Technology launched a screen + audio + host barley TV. On the one-upgradeable TV, there are “card-card TVs†that integrate smart modules into pluggable boxes, such as Haier Ali II TV, Changhong Kaike TV II, and Storm TV.
However, there are still farther, such as cool open to launch the "separate and upgradeable integration" cool open T55, divided into screen + host + audio + front panel design, host box and audio can be customized upgrade, front panel Customizable replacement, greater freedom.
Split TV claims that it has the advantage of scalability; the one-upgrade TV believes that integration is the right path and is the direction of technological development. Split TV is the performance of industry's immaturity and it is a retrogression. Of course, this is just a mutual view among manufacturers. From a consumer perspective, split TV can also bring convenience such as convenient interfaces.
Split TV can be seen as an attempt to personalize and customize televisions. It can be foreseen that this will become a trend in the future of television. Consumers will choose and combine their favorite display screens, mainframes, stereos and so on.
In addition to split, curved, and ultra-thin, 2015 TV products have touch screens and other new forms, which are not detailed here.
The war of words between vendors has its own position. For consumers and for our media, which aspect of television is more important? ——Of course it is the top level in all aspects. This is the best! In our mind, a best TV should not be a partial schoolboy but should have both advanced hardware performance and comfort. System experience, but also has rich video content, but also have a variety of convenient after-sales service, life services. Whoever buys such a television is willing. We believe that no matter which kind of TV is adopted, as long as it can bring better results and content applications to users and can be sold at a more affordable price, it will certainly be welcomed by consumers, win the market, and win the future. .
Curved TV sales growth
Curved TVs have been around for a long time, but in mid-2015, the popularity of curved TVs has suddenly increased. Most brands have introduced curved TV products, among which Samsung, TCL, and Hisense are the main players. With excellent submerged visual effects, curved TV was a major attraction in the TV market in 2015, attracting many consumers' purchases. At the first surface telecine festival held recently, industry sources stated that 2016 will be the beginning of the popularity of curved-surface TVs. Samsung, TCL, and Hisense also launched aggressive TV promotion campaigns. For consumers who are interested in buying curved TVs, it may be time to purchase curved TVs.
Although the current curved TVs are dominated by LCD products and are not controversial due to low technical content, their increased sales reflect the actual market demand. It is believed that with the return value of future prices and the promotion and price reduction of OLED surface TV, the proportion of curved TV in the market will further increase, and more mid- to low-end products will emerge.
Ultra-thin TV, then peak
From the early CRT tubes to liquid crystals, to OLEDs, the biggest change in TVs has been to move from clunky to light and thin. Even in the era of LCD LCDs, the thickness of TVs is constantly declining, so that the purpose is to make the TV occupy as much of the user's desktop space as possible, which is more suitable for wall hanging. At the same time, it looks more modern in appearance, increasing living room or house prices. More artistic atmosphere.
On June 4, 2015, the industry held a technical seminar for the ultra-thin TV industry. Based on the current level of flat-panel TV technology and product development trends, the industry's authoritative organization first proposed the "Technical Specifications for the Ultra-thin TV Industry", which is extremely slim. LCD TV industry definition: In the current state of the art, ultra-thin LCD TV machine is thin at 9-20mm, ultra-thin, and within 9mm is the top-level ultra-thin. In this way, the TV is divided into three levels from the thickness, which is also considered an improvement in the industry. At present, the industry's ultra-thin TVs mostly refer to the first 9MM, and the thinnest LCD TVs in 2015 are the Sony X9000C.
Integrity, who is the truth?
In 2015, the television industry also has a focus on products: upgrading, splitting/integrity. The "split-type" TV separates the screen of the TV from the rest of the TV so that DIY upgrades can be performed. The concept of an all-in-one TV comes out with the appearance of splits, because traditional TVs are all one-piece TVs; but today we are talking about one-piece TVs that refer to scalable integrated TVs.
Split TV appeared as early as 2012, when Samsung introduced the TV ES8000 with "Smart Upgrade Card." In the past two years, the development of screens and smart modules has not been synchronized. People pay attention to split TV and manufacturers have launched such products. Split TV, Xiaomi launched the screen + host audio millet TV 3, Barley Technology launched a screen + audio + host barley TV. On the one-upgradeable TV, there are “card-card TVs†that integrate smart modules into pluggable boxes, such as Haier Ali II TV, Changhong Kaike TV II, and Storm TV.
Split TV claims that it has the advantage of scalability; the one-upgrade TV believes that integration is the right path and is the direction of technological development. Split TV is the performance of industry's immaturity and it is a retrogression. Of course, this is just a mutual view among manufacturers. From a consumer perspective, split TV can also bring convenience such as convenient interfaces.
Split TV can be seen as an attempt to personalize and customize televisions. It can be foreseen that this will become a trend in the future of television. Consumers will choose and combine their favorite display screens, mainframes, stereos and so on.
In addition to split, curved, and ultra-thin, 2015 TV products have touch screens and other new forms, which are not detailed here.
The war of words between vendors has its own position. For consumers and for our media, which aspect of television is more important? ——Of course it is the top level in all aspects. This is the best! In our mind, a best TV should not be a partial schoolboy but should have both advanced hardware performance and comfort. System experience, but also has rich video content, but also have a variety of convenient after-sales service, life services. Whoever buys such a television is willing. We believe that no matter which kind of TV is adopted, as long as it can bring better results and content applications to users and can be sold at a more affordable price, it will certainly be welcomed by consumers, win the market, and win the future. .