In 2008, Nanchang lighting market changed a lot. The brilliant lighting market of Luoyang Road has now all appeared and transferred to the ceramic merchants store; Nanchang Jinrun Lighting Plaza is a new market three years ago, the contract expires in July, due to the preferential reduction The cost of rent will be greatly increased, and the market is not popular, which will lead to the withdrawal of some merchants. The Xiangjiang home building materials market is a new market opened in 2004. Since the popularity has not been improved normally, many merchants have gradually withdrawn, but because of their rents. Low, there are also new households to enter; Nanchang Wanshou Palace market is Nanchang's oldest downtown lighting market, it can be said that a shop is hard to find, but in 2008 due to contractually rents will be greatly increased, resulting in the transfer of multiple merchants, the transfer Most of them are unbranded merchants, and most of them continue to expand or transfer from other markets. The transfer merchants can get a transfer fee of 2-10 million yuan; the Hongcheng lighting market is relatively transferred to the merchants. Less. According to incomplete statistics, no more than 30 Nanchang lighting merchants have been transferred since 2008. The market merchants generally reflect that the business is difficult to do! But the stronger is stronger, the weaker is weaker, and the market shuffling is quietly carried out between the in and out of the merchant.
Small and medium-sized merchants in the Wanshou Palace market have withdrawn from the market
The Wanshou Palace market is the most popular old market in Nanchang. Due to the large price adjustment of rents, many merchants on the first floor choose to transfer. Merchants who have transferred or want to transfer since January this year include Huaxing Lighting, Xiaoyong Lighting, Star Lighting, Zhuoyun Lighting, Huacheng Lighting, Jianhua Lighting, Shunxing Lighting, Tiantian Lighting, Aojing Lighting, and Tianji Switch Shop. Waiting for more than a dozen, such intensive transfer has attracted the attention of people in the lighting industry in Nanchang.
It is understood that the reason why there are so many transfer merchants in the Wanshou Palace market is closely related to the sharp increase in rents. Most of the original dealers on the first floor of the Wanshou Palace market are brand-free, and they seize the market at low prices. When the series of costs such as rent, labor cost and raw material price increase, these businesses are difficult to cope with, resulting in difficult operation. Finally ended up with an exit.
Market shuffle strength business rises
The new merchants entering the Wanshou Palace market are mainly strong merchants. Nanchang Jinpeng Lighting has received the original star and Zhuoyun two stores, and the total business area will reach more than 1,000 square meters. It is currently recognized as the lighting distribution of the Wanshou Palace market. Business. According to general manager Qi Hegen, he entered the Wanshou Palace market in 1998 and has developed rapidly in recent years. The store is also expanding year by year. The large price increase of the Longevity Palace has forced a lot of unsatisfactory businesses, but it has brought opportunities to such powerful businesses as Jinpeng Lighting: it was previously restricted by various conditions, and the merchants in Wanshou Palace are basically unwilling to withdraw from the operation. Even if you have the strength, you can't get a good store in the prime location of the Longevity Palace. Nowadays, market rents have risen, and some businesses with insufficient strength have withdrawn from the Wanshou Palace market. The storefront of the Wanshou Palace market will be concentrated in the hands of several powerful merchants. After the integration of the Wanshou Palace market, the overall image will be greatly improved, and it is very likely that there will be giant competition. . As a result, it is market competition that has driven the industry to reshuffle.
Someone went downstairs and went upstairs.
It is precisely because of this understanding that some of the original merchants on the second floor of the original Wanshou Palace have also moved to the first floor. For example, NVC Lighting has transferred the 200-square-meter storefront of Huaxing Lighting, and the second-floor store has been subletted. In this way, the strength merchants get a better business position, which is more beneficial to future business development. The business operators who undertake their original shops can continue to gain a place in the Wanshou Palace market and continue to survive in the fierce market competition. On the second floor of the Wanshou Palace Lighting Market, Jumei Boutique Lighting (formerly NVC Store) Wei Wei said in an interview: The selection of the Wanshou Palace market is due to the relatively understanding of its merchants and brand structure, and it is mainly based on high-end lighting retail sales. Higher, then your home is near the market. Meide Shenlang is mainly based on aluminum flat-panel lamps. It chooses the brand of Meide Shenlang as its main brand because of its novel style, exquisite workmanship and high cost performance, which is in line with the consumption power and lighting trend of consumers in this market. From this point of view, the process of store transfer and closing is actually the process of industry shuffling.
Survival is the last word
For the merchants who have withdrawn from the Wanshou Palace market, although there is a lot of helplessness, survival is the last word. The rising rents in the Wanshou Palace market are enough to keep some small brands and low-profit businesses out of the door. One of the typical examples is the twilight lighting in the Wanshou Palace lighting market. According to Zou Maomao, manager of Shuguang Lighting, he entered the Wanshou Palace lighting market in 1998 and has been operating lighting for 10 years. Because there is no brand, the business area is only 280 square meters, operating some low-end lanterns, ceiling lamps, wall lamps and other products, mainly in wholesale, although the business looks good, there are nearly 100 fixed customers, but the profit margin is too low, Wanshou Palace The rent in the market has risen, and there is almost no profit in operating in Wanshou Palace. Therefore, exiting the Wanshou Palace market is indeed the best choice. However, Twilight Lighting is not worried about follow-up operations, because it rented a store of more than 100 square meters in the Taoyuan lighting market. The price of Taoyuan market is relatively low, and the logistics of goods is convenient. It is very suitable for them. The main business owner. Since the wholesale customers are relatively fixed, the requirements for the store image are not high. There is no need to keep the Wanshougong City. In addition, two storefronts are opened with limited resources. For the wholesale-oriented Dawning Lighting, it is easy to cause waste of resources. And the manpower is not enough, it can't be everywhere. Therefore, for lighting and lighting dealers, it is very important to shrink the front line and choose the right business market.
Other markets are a bit ridiculous
In addition to the Wanshou Palace market, other lamps and lanterns in Nanchang have also seen the entry and exit of merchants, and the exit is far more than the entry. In Luoyang Road, the brilliant lighting market was affected by the planning of the building materials market in Luoyang Road. The lighting market was not popular enough, and many merchants have moved. The original Luoyang Road lighting market with 12 dealers is still very few. According to Chen Xinwen, manager of Jingxin Lighting, the original storefront of the brilliant lighting market is now transferred by the ceramic brand Marco Polo. At this point, the brilliant lighting market of Luoyang Road has basically disappeared and become the world of ceramics.
In the Xiangjiang lighting market, Xiangjiang New Era Lighting was originally the largest lighting store in the market. Due to the lack of popularity in the market, the operating pressure was high and it was subletted to Panpan. Chen Guanghui, manager of Benbang Lighting Xiangjiang, is a Sichuanese. He went back to Sichuan to understand the situation of the Sichuan lighting market. Mr. Chen is optimistic about the market of lighting and lighting after the Wenchuan earthquake in Sichuan, and deliberately returned to Nanchang to comprehensively clear his own lighting products in the Xiangjiang lighting market. He plans to open a store in Wenchuan County, Sichuan. It is reported that the current Xiangjiang lighting market has been gradually eroded by other building materials stores, and the business is not as good as before!
In the grim situation of the loss of merchants, there are also some lighting markets to reduce the rent to retain market merchants. It is reported that the Nanchang Jinrun lighting market has recently decided to reduce the original rent of 45 yuan/month to 26 yuan/month, thus reducing the cost of the original rent-free period and stabilizing a number of merchants. However, even so, some merchants have unswervingly chosen to move away, Gaoerxin Lighting has moved away, Nanchang Pacific Lighting moved to East China Expo City in July, and Minglang Wang Lighting moved to No. 27 of Taoyuan Lighting Market. At present, there are more than 20 merchants in Jinrun. It is reported that some of them may find a suitable store to move out. Even some merchants have been disappointed with the operation of lighting lighting products, ready to withdraw from the industry. Nanchang Ice Point Lighting Manager Yin Bingbing said that due to the light business, the monthly losses, no longer want to operate lighting, ready to low-cost processing of existing lighting lighting products, completely exit the lighting industry.
postscript
In this door last year, the face of the peach blossoms is red. People don't know where to go, peach blossoms still laugh at the spring breeze. In the Nanchang lighting market, the major lighting markets are still stubborn, but the business operators are constantly changing. This change is a manifestation of fierce competition in the industry, and it is also an expression of the industry's escalating performance.
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