When the ostrich was in distress, he buried his head in the sand; when the storm came, Haiyan struggled to fight the wind and waves... When the global "financial tsunami" hit, we found a large number of "Haiyan" entrepreneurs among the Tonglu entrepreneurs. . Yu Gaofeng, the owner of "Zhemeng Lighting", is one of them.
Yu Gaofeng's second venture realized “opening the doorâ€: he invested 1 million yuan in the lighting supermarket founded in Jiangnan New District of the county, and he achieved satisfactory results in that year. He took the opportunity and continued to expand in the second year, expanding the original 1000 square meters of lighting exhibition halls to 1,800 square meters; in the third year, he rented a 700 square meters storefront on the first floor, so that the quality and grade of the lighting supermarkets continued. Upgrade.
Such as sputum butterfly. A small lighting shop has grown into a lighting market that has begun to take shape. Yu Gaofeng has also completed a process of “beyond selfâ€. Struggling is beautiful, his mood, just like those beautiful and beautiful lighting, is bright. However, he is well aware that the survival and development of enterprises is closely related to the competitive environment of the market. To circumvent the quagmire of "the peers are the family" and establish a good market order, we must learn the integrity of Wenzhou people, the hardships and the spirit of "carrying the group."
His views have been unanimously endorsed by the industry. In 2007, led by him, more than 30 lighting companies in the province set up a loose "Zhejiang Lighting Federation". All the "allies" all over the world implement information sharing and complement each other.
The peers in the business field have become the "family" of cooperation and win-win, which not only promotes the healthy development of the market, but also greatly enhances the confidence of enterprises to "strengthen and expand." For example, Fuyang has an owner, the original lighting shop, but more than 100 square meters, joined the "Zhejiang Lighting Alliance" that year, with the help and encouragement of his peers, he expanded the size of the lighting store to 1,300 square meters. Under his leadership, some local lighting stores have also expanded.
Seeing this situation, Yu Gao is deeply gratified. His own career has also “goed to the next levelâ€: At the end of 2007, he established Tonglu Zhemeng Lighting Co., Ltd. to further optimize and standardize the service. Since then, he has also established an "European-American style Fudeli floor pavilion" with an area of ​​1,000 square meters.
The momentum of enterprise development is optimistic, and the knowledge "understood" is getting more and more sufficient: over the years, he has been studying while starting a business, and he is about to graduate after reading "Professional Promotion" at the TV University. In 2007, he was elected as “Top Ten Typical College Students Entrepreneurship in Zhejiang Provinceâ€.
Yu Gaofeng’s road to entrepreneurship is going smoothly, but the “financial tsunami†has swept the world, making the development of enterprises face severe challenges. In the second half of 2008, affected by the global economic crisis, the real estate industry slowed down, and the decoration and decoration industry closely related to it was inevitably encountered with the “cold flowâ€. The industry peers were worried about this.
Yu Gaofeng is the executive vice president of the County Decoration and Decoration Chamber of Commerce. In order to see the situation and improve the morale of the industry development, in November last year, the Chamber of Commerce organized business owners to visit the "Shanghai E Home" and other large-scale enterprises; in March this year, Yu Feng and his colleagues participated in the organization of the County Federation of Industry and Commerce. Jiangsu inspection and other activities. The development eyes of foreign entrepreneurs, who are "in a low place, with a high heart" and the enthusiasm of large-scale investment, have given the Tonglu business owners great inspiration and spiritual encouragement.
Do not learn "ostrich", to do the fight against the waves of Haiyan: This is Yu Gaofeng's attitude to deal with the crisis. In March 2009, he increased his investment and signed a contract with Tonglu Trade City to further expand the scale of the company. At the same time, he constantly improved the service quality and launched a series of new initiatives such as “Light Design†to provide customers with more professional and better services.
"Contrarian development, grab the business opportunities of the future" - now this has formed a consensus in the county decoration industry peers. Driven by Yu Gaofeng, a large number of enterprises such as “Tonglu Suning Appliance†and “Ouya Wallpaper†have also signed contracts to prepare for the Tonglu Trade City to seize the “high ground†of the future market. At the same time, enterprises are suffering. Practicing internal strength and preparing for the "spring" of development...
Edit: LC-HY
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