At present, the development of the LED industry in China can be described as "this is the most beautiful era, this is the worst era." Under the influence of the low-carbon economy, whether it is the "lighting project" in 2003 or the "seven industries" proposed by the "12th Five-Year Plan", LED will undoubtedly usher in its best development era. However, since 2008, the global economy has been in a downturn, and the industry's economic climate has been unpredictable. Many former bosses have run, and afterwards, leading companies such as Bolent and Vision Optoelectronics have gone bankrupt. LED is trapped in “industrial chaos†and will face Deep integration of the industry.
In recent years, in the face of the opportunities and challenges of the development of the LED industry, Deyi (Fujian) Optoelectronics Technology Co., Ltd. (hereinafter referred to as Deyi) has faced difficulties and explored the independent development of LED for SMEs with its steady and steady spirit of innovation. The new road has accumulated valuable experience that can be borrowed.
Autonomy: overall promotion of strategy and tactics
Deco took off thanks to its clear and pragmatic development orientation and the overall development path of “trilogy†from strategy to tactics in actual combat.
First of all, at the strategic level, Deyi emphasizes that corporate growth is a process from specialization to intensification to diversification. In 2009, Desheng, who entered the LED industry, did not have the same “big-bang†and “four-sided attack†as other companies, but selectively focused on LED streetlights, tunnel lights and flashlights; in 2010, Germany and Germany joined forces. Dongguan Shangqin, through the sharing of brand, technology, mold and other advantageous resources to form an industrial synergy, actively develop products with independent intellectual property rights, and promote industrial intensive and large-scale development. However, the future of the company lies in sustainability, and the key to sustainability is to promote the company to continue to grow bigger and stronger with a diversified business model. In 2011, Deyi established a strategic partnership with the Shanghai Institute of Microsystems Technology of the Chinese Academy of Sciences, and its core technology reserve capacity has been significantly improved, laying a solid foundation for exploring diverse development paths.
Secondly, at the tactical level, Deyi formed a circular operation concept from “building momentum†to “making market†to “building momentumâ€. For Deyi, to behave in the first place, to develop first, we must “build momentumâ€, that is, through high-end market operation, with a solid technical foundation, we can push enterprises to a high point in the early stage of development. Strong "potential energy", gathering the power of the burgeoning. In 2010, Desheng LED flashlight was authorized as a licensed product for the Shanghai World Expo. With the strong market effect of the Expo, Deyi, which has been developing for less than one year, has effectively occupied the high point of the industry and has improved the future development range of the company as a whole. If the "building momentum" is retreat, then the next "making a market" is a contest of real guns.
The power to gather at the high point of the industry needs to be released through a larger space. Therefore, in the “building momentumâ€, Deyi constantly enhances product influence through strong alliances, industry-university alliances and other means. In the fierce competition environment of the industry, Deyi actively explores the domestic and foreign markets and expands the development space; on the other hand, actively prepares for the listing of enterprises, enters the broader capital market, and creates greater financing for enterprises. Marketing platform. From "building momentum" to "making the market", Deyi aims to be bigger, but to be bigger and stronger, and to be stronger than the core competitiveness based on brand. This requires enterprises to further "build momentum" on the basis of "making a market", to create a competitive and influential Desheng brand through independent innovation, and to build Desheng into a backbone force leading the development trend of the industry.
Diversification: Channel Marketing Innovation Leads
The operation and management of sales channels play an important role in the marketing mix. In the past, Dexter’s sales focus was outside and channel management was relatively simple. Since 2012, Deyi has invested more energy in expanding the domestic market. The fundamental purpose is to establish a diversified marketing model with rich corporate characteristics. Specifically, its marketing concept is reflected in many dimensions such as international trade (market area), channel marketing, engineering, factories, technology, and brand. Among them, as a mature marketing model, international trade has established a huge sales network in the world and continues to spread to the global market with efficient foreign operations teams. Engineering and factory marketing belong to the scope of domestic marketing. Relying on the strong policy support of the country and the vigorous promotion of local governments, engineering and factory marketing can effectively utilize the resources of all parties to expand the domestic market. It is worth mentioning that Desheng's factory marketing model based on the industrial park has effectively promoted the gathering of local related industries and created a diversified marketing of “co-production and sales†and “one production, multiple sales†for SMEs. channel. Finally, technological innovation and brand marketing are the foundations of the development of the domestic and international markets. Therefore, in the next few years, Deyi will use technology marketing as an entry point, strengthen core technology reserves, increase brand building efforts, and seek to create its own brand marketing channels.
Win-win situation: based on the joint development of location
For small and medium-sized enterprises, it is very important to promote corporate alliances and strengthen location advantages. From the perspective of the big environment, Deyi is located in the west of the west, the Pearl River Delta in the south, the Yangtze River Delta in the north, and the Haixi Economic Zone in the back. It can be said to be in the best place. From the perspective of the small environment, the Longyan adjacent to Deyi is on the one hand. The famous red holy land has excellent revolutionary tradition and natural political advantages. On the other hand, it is also an internationally renowned Hakka ancestral land. The city has more than 300,000 people in Taiwan compatriots. Do your best.
Desheng not only firmly grasps the policy, economy, and industrial opportunities, but also fully utilizes the local advantages and actively promotes cooperation with Taiwan's optoelectronic enterprises in a diversified way to form a win-win situation in which the advantages of the two sides complement each other. It can be said that since the international financial crisis in 2008, in the case that many LED companies have closed down, Deyi is still able to go against the trend and achieve its take-off, largely depending on its flexible use of location advantages.
In short, double-certified solar cable are the efficient, safe and reliable cable products, which can meet the needs of solar power generation system for power transmission and provide reliable support for the operation of solar power generation system.
In recent years, in the face of the opportunities and challenges of the development of the LED industry, Deyi (Fujian) Optoelectronics Technology Co., Ltd. (hereinafter referred to as Deyi) has faced difficulties and explored the independent development of LED for SMEs with its steady and steady spirit of innovation. The new road has accumulated valuable experience that can be borrowed.
Autonomy: overall promotion of strategy and tactics
Deco took off thanks to its clear and pragmatic development orientation and the overall development path of “trilogy†from strategy to tactics in actual combat.
First of all, at the strategic level, Deyi emphasizes that corporate growth is a process from specialization to intensification to diversification. In 2009, Desheng, who entered the LED industry, did not have the same “big-bang†and “four-sided attack†as other companies, but selectively focused on LED streetlights, tunnel lights and flashlights; in 2010, Germany and Germany joined forces. Dongguan Shangqin, through the sharing of brand, technology, mold and other advantageous resources to form an industrial synergy, actively develop products with independent intellectual property rights, and promote industrial intensive and large-scale development. However, the future of the company lies in sustainability, and the key to sustainability is to promote the company to continue to grow bigger and stronger with a diversified business model. In 2011, Deyi established a strategic partnership with the Shanghai Institute of Microsystems Technology of the Chinese Academy of Sciences, and its core technology reserve capacity has been significantly improved, laying a solid foundation for exploring diverse development paths.
Secondly, at the tactical level, Deyi formed a circular operation concept from “building momentum†to “making market†to “building momentumâ€. For Deyi, to behave in the first place, to develop first, we must “build momentumâ€, that is, through high-end market operation, with a solid technical foundation, we can push enterprises to a high point in the early stage of development. Strong "potential energy", gathering the power of the burgeoning. In 2010, Desheng LED flashlight was authorized as a licensed product for the Shanghai World Expo. With the strong market effect of the Expo, Deyi, which has been developing for less than one year, has effectively occupied the high point of the industry and has improved the future development range of the company as a whole. If the "building momentum" is retreat, then the next "making a market" is a contest of real guns.
The power to gather at the high point of the industry needs to be released through a larger space. Therefore, in the “building momentumâ€, Deyi constantly enhances product influence through strong alliances, industry-university alliances and other means. In the fierce competition environment of the industry, Deyi actively explores the domestic and foreign markets and expands the development space; on the other hand, actively prepares for the listing of enterprises, enters the broader capital market, and creates greater financing for enterprises. Marketing platform. From "building momentum" to "making the market", Deyi aims to be bigger, but to be bigger and stronger, and to be stronger than the core competitiveness based on brand. This requires enterprises to further "build momentum" on the basis of "making a market", to create a competitive and influential Desheng brand through independent innovation, and to build Desheng into a backbone force leading the development trend of the industry.
Diversification: Channel Marketing Innovation Leads
The operation and management of sales channels play an important role in the marketing mix. In the past, Dexter’s sales focus was outside and channel management was relatively simple. Since 2012, Deyi has invested more energy in expanding the domestic market. The fundamental purpose is to establish a diversified marketing model with rich corporate characteristics. Specifically, its marketing concept is reflected in many dimensions such as international trade (market area), channel marketing, engineering, factories, technology, and brand. Among them, as a mature marketing model, international trade has established a huge sales network in the world and continues to spread to the global market with efficient foreign operations teams. Engineering and factory marketing belong to the scope of domestic marketing. Relying on the strong policy support of the country and the vigorous promotion of local governments, engineering and factory marketing can effectively utilize the resources of all parties to expand the domestic market. It is worth mentioning that Desheng's factory marketing model based on the industrial park has effectively promoted the gathering of local related industries and created a diversified marketing of “co-production and sales†and “one production, multiple sales†for SMEs. channel. Finally, technological innovation and brand marketing are the foundations of the development of the domestic and international markets. Therefore, in the next few years, Deyi will use technology marketing as an entry point, strengthen core technology reserves, increase brand building efforts, and seek to create its own brand marketing channels.
Win-win situation: based on the joint development of location
For small and medium-sized enterprises, it is very important to promote corporate alliances and strengthen location advantages. From the perspective of the big environment, Deyi is located in the west of the west, the Pearl River Delta in the south, the Yangtze River Delta in the north, and the Haixi Economic Zone in the back. It can be said to be in the best place. From the perspective of the small environment, the Longyan adjacent to Deyi is on the one hand. The famous red holy land has excellent revolutionary tradition and natural political advantages. On the other hand, it is also an internationally renowned Hakka ancestral land. The city has more than 300,000 people in Taiwan compatriots. Do your best.
Desheng not only firmly grasps the policy, economy, and industrial opportunities, but also fully utilizes the local advantages and actively promotes cooperation with Taiwan's optoelectronic enterprises in a diversified way to form a win-win situation in which the advantages of the two sides complement each other. It can be said that since the international financial crisis in 2008, in the case that many LED companies have closed down, Deyi is still able to go against the trend and achieve its take-off, largely depending on its flexible use of location advantages.
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