Household Appliances Consumer Market Trap Many Investigation and Analysis

On the Spring Festival, major businesses have launched heavy discounts, many of which are exciting, and buying home appliances at this time is a good opportunity. However, in order to attract eyeballs, some manufacturers have screamed about products and their prices, and even laid down many consumer traps to mislead consumers. To this end, this reporter has collected a number of common promotional traps to remind consumers to buy home appliances during the Spring Festival to play a 12-point spirit.

One of the most common and eye-catching measures for the first price increase and then the discount price for the Chinese New Year merchants is to cut prices, and the “lowest price in the country,” “a few folds in the audience,” and “price reduction of 40%” are common gimmicks. The promotion offensive has caused many consumers to use their hands to buy their favorite home appliances at low prices. It is undeniable that many merchants' promotional products will indeed have some price cuts. Consumers will get some benefits when they buy at this time. However, it is worth noting that some businesses are seizing the mentality that consumers must inevitably sell. Before discounting merchandise, they must first raise the price of the merchandise, and then introduce discount promotions, substantial discounts, shopping gifts and other promotional methods to attract Consumers come to buy. In fact, at the end of the day, the discounted prices of merchants are not as big as their publicity, and the benefits that consumers receive are not as much as they imagined, and they even spend more money than usual.

Defensive Technique: Pre-holiday adjustment of price tags has always been a public disclosure secret. Although all supermarkets previously claimed to implement the plain-price policy, they have not been implemented due to various reasons. When it comes to large-scale promotions for the holidays, in order to attract consumers to purchase, increasing the price of labels “moisture” is a must-have trick for businesses. Relative to other products, the price of home appliances is relatively transparent. A smarter approach is that for home appliances that need to be purchased, first record the brand and model of the product. Consumers can use the mobile phone or some well-known websites on the computer to inquire about the product. The price of a product, after having a certain understanding of the price of the product you want to purchase, will not be "slaughtered." In addition, if you have a plan to purchase home appliances, you should pay more attention to the prices of products you plan to purchase before entering the holiday promotion period so that you can compare them during the promotion period. This way, you will be able to know what is going on and find affordable products easily.

Trap 2 Advance Purchase Service The benefits of shrinking vendor holiday promotions to consumers are obvious. Many consumers do not hesitate to take early purchases and delay delivery measures to compete for holiday offers. Manufacturers also like consumers very much. Use this method to buy. As everyone knows, the Three Guarantees stipulate that “three packages of time are calculated based on the time on the purchase invoice”, and shopping invoices are generally issued when consumers pay for purchases. From this point on, how long it takes for consumers to delay delivery is equivalent to reducing their time to enjoy the Three Guarantees. The reporter found that most of the consumers who purchased in advance and delayed delivery were due to house decoration. This situation was often delayed for a long period of time, ranging from a few dozen days, many months, or even more than a year. This not only greatly shortened the three-period period, and caused many problems for the use of the product, and because of the upgrading of the product, the price will also be reduced. When it comes to delivery, the market price may already be lower than the sales price at that time. In the end it is not worth the candle. In addition, the wave of purchases caused by holiday promotions is also a severe test for the delivery and installation of manufacturers. On the one hand, the outbreak of sales has led to a sharp increase in the number of delivery and installation. On the other hand, many service personnel returning home to visit relatives during the Spring Festival have greatly reduced Manufacturers' after-sales service capabilities. Since then, it is bound to cause delays in delivery installation. In this way, it will inevitably affect the time for consumers to return, which will bring damage to legitimate rights and interests.

Defensive Technique: The Three Guarantees Regulations: Product performance failure occurs within 7 days after the product is sold. Consumers can choose to return, exchange or repair. Within 15 days from the date of sale of the product, a performance failure occurs and the consumer may choose to exchange or repair. If the manufacturer delays delivery, once the product has a quality problem, it will inevitably lead to damage to the consumer's rights to return. In addition, the three guarantees, the product machine repair for one year, the main component repair for three years, if consumers purchase in advance, delay in delivery time is too long, it will greatly shorten the time to enjoy free services, so even if it is cheap to buy, integrated It is also not cost-effective. For this reason, when you purchase appliances in advance purchase or delayed delivery, be sure to agree with the manufacturer: The delivery installation time is the start time of the three packs, and the agreement is written on the invoice in the form of text. Bright. In particular, due to the holiday promotions of manufacturers and the delays in the delivery and installation of the three bags, the consumers may have to protect their legitimate rights and interests.

Trap three backlogs of stocks selling off household appliances such as TVs, washing machines, and air conditioners are all durable goods. As consumers, these basically take about 10 years or longer to change. Moreover, the introduction of new types of electrical appliances is also relatively fast, it will inevitably cause a certain amount of product inventory backlog, and some products will even backlog for four or five years, almost reached the product's general service life. In order to clean up inventory, manufacturers generally use price cuts and discounts to promote sales, especially during holidays, and the general price reduction will be large. Since household appliances have a certain life span, once consumers purchase such a backlog, they are tantamount to buying a short-lived product. Even if the price is cheap, it can be allocated to the useful life, and the price is still high. , not worth the candle.

Self-defense: When consumers purchase home appliances, they should keep in mind that "Cheap is not good." Many consumers will look at the production date when they purchase food, but they tend to be negligent when buying home appliances. This gives manufacturers the opportunity to handle backlogs. The most effective way to avoid the purchase of backlogs is to check the product's production date, and it is very convenient to view, because each appliance has a nameplate on it. The nameplate not only shows the model of the product, but also indicates the date of production. It is clear at a glance. .

Trap four promotional gifts not to three packs of gifts promotions is a common method used by home appliance manufacturers, but also very attractive to consumers. Many home appliance manufacturers, during the Spring Festival sales promotion, have also taken measures such as “buy the big, get small,” and “buy and send” to attract consumers. Small home appliances such as microwave ovens, rice cookers, and humidifiers are often gifts. However, for manufacturers’ gifts, consumers will find that they have neither the manufacturer's logo nor the trademark, and are often accompanied by serious quality problems, and some may not even be able to use them at all. If a vendor who finds a gift is required to return it, the manufacturer will refuse to return it on the grounds that the gift is free of money and the gift is free. If the gifts fail during use, consumers want to enjoy the Three Guarantees service, it is even more impossible. On the one hand, many gifts are three without products, simply can not find the manufacturer, on the other hand, the gift providers will also give gifts No invoice, refused on the grounds that the three packs were not provided. However, if there are three products, if there is a safety hazard such as a leakage of electricity, the consequences will be disastrous.

Self-defense: The so-called gifts are actually products that dealers sell. “Buy One Get One Free”, “Buy One Get Two Free” or “Buy enough XX Yuan Send XX” is just a sales promotion method for dealers. In nominal terms, it is a gift. Actually, the price is counted into the products it sells. Its profits have been earned by consumers purchasing specified goods. And many gifts are not as easy as they are supposed to be. They are the slow-moving products in the stores. Therefore, consumers are reminded not to purchase electric appliances that they do not need because they want to get gifts. It is also worth noting that gifts are part of the goods purchased by consumers. Merchants must provide qualified gifts, and gifts also enjoy the Three Guarantees. It is illegal for consumers to claim that gifts don’t provide three packs. In the event of quality problems with gifts, we must safeguard our rights and interests and, if necessary, resort to the law.

Trap five special products special quality every holiday promotions, in order to attract the attention of consumers, manufacturers will launch some of the ultra-low prices of special products, and many consumers will one-sided pursuit of price, rush to buy special products. As everyone knows, there are various hidden secrets for special products: special prices and special quality are corresponding to many times. There is no business that is willing to lose money. Many of the special products are actually discounted, even if the appearance does not make any difference. However, consumers only look at the time of purchase, and there is no surface damage to move home. No one will pay attention to the parts inside, which gives the manufacturer an opportunity.

Defensive technique: The low-cost promotion of the store will naturally attract a lot of popularity, and some consumers are buying "electrical" at the "low price". However, to remind everyone here, do not choose products that are too cheap, because manufacturers must ensure that capital is returned, it must be through cutting corners, shoddy, and cost reduction. Consumers found no problems when they first used them, but their actual useful life was greatly reduced. And constantly changing parts or repairing, not only to find trouble for themselves, but not to save money.

Trap six prototype products are not refundable price promotions are not a common situation is that they want to buy the model is not in stock, and want to buy only a few more days, if you can not wait to buy prototypes. If you plan to buy a prototype, the sales staff will tell you that the quality of the prototype is not a problem, but it is a bit worn out, but it does not affect the use, and the price can be cheaper. In order to dispel your concerns, the salesman will also say that the prototype can also enjoy the factory's three packs of service. However, when there is a problem in the course of use, the manufacturer's staff will refuse to return the product on the grounds that you have purchased a prototype, and can only provide repair services within the warranty period.

Self-defense surgery: prototypes are cheap, and if consumers are determined to buy a cheap prototype, they must have a pair of eye-catching eyes. Observe the degree of appearance wear of the prototype, the degree of component wear, the degree of price preference, whether the accessories are complete, and after-sales service is normal. Specific to each of the major categories of each rule, a slight negligence will suffer, so to avoid trouble it is best not to buy a prototype. It is worth noting that although the prototype is cheap, it enjoys the same benefits as the Three Guarantees service. What the manufacturer claims is "failure, only repair, no refund" is not legal. If a failure occurs within the three-period period and the repair is not good, the consumer can still propose a replacement.

Trap 7 Miscellaneous Coupons Difficult to Use Buying Products Giving Coupons or Coupons is also a marketing technique that many merchants often use. "200 to send 128", "200 to 200", "a single cash consumption of 3880 yuan, send 300 yuan coupons," "points to awards" this kind of activity is most common in the mall. In fact, these businesses are all cheating consumers with the banner of “making money and making money”. For example, some stores will launch an event that “gets over 3,000 yuan by 3,000 yuan,” but the product that you fancy is exactly 2998, so if you think about it, you will be able to return it 2 yuan, and you will use your money back. Can go shopping again. After spending most of the time in the store and spending a few hundred dollars to buy a gadget, you found out that if you want to spend the returned money, you must add another point before you can buy a bargain. Moreover, many of these coupons must be consumed within a specified period of time, and in order not to waste, consumers must carry out another round of shopping. At the end of the day, they do not get any preferential treatment, but instead add a lot of unnecessary consumption. In addition, there are many restrictions on the use of these coupons, such as "no change," "non-return," "can only be used to purchase regular-priced goods," "buy the full amount of × × yuan to use a" and so on.

Defensive technique: When wool is on the sheep, if it is only for a small amount of money, it will be the last to suffer. Therefore, before getting the coupon, you need to know in detail the details of the usage terms, such as the amount of consumption, time spent, and the consumption area. At the same time, you may wish to visit the mall more than two laps to find out which merchants and products really participate in the activities, which products are what you really need, and compare the usual understanding of commodity prices with holiday promotion prices, and calculate the ratio of commodity prices and rebates. , Can you really get a discount after using it?

Trap Eight Return The original difference is that Shantou is trying to show that its own price is the cheapest, thus attracting the attention of consumers. “The price of the same city is twice as expensive to return the difference” is a promotional tactic often used by many stores. Experience tells us that this is actually a high price. In practice. Many stores will make a lot of restrictions on this. If you want to prove that you are buying expensive, you must provide proof of the purchase of other business products as proof, which is often difficult for consumers to do, if you want to get double the difference, Consumers must go and buy another identical product to prove that they are buying expensive.

Self-defense surgery: When you buy home appliances, believe that your eyes are the most real, may wish to go more than a few stores to compare, and then through the online mall and other channels to compare. On the other hand, we can not only consider the price, product after-sales, maintenance, installation, logistics and distribution and other factors should also be taken into account, if the price difference is not large, should try to choose a more perfect after-sales service business.

Trap 9 Ultimately Explaining the Business Excuses Many manufacturers use promotional advertisements with the phrase “Businesses have the final right to interpret the promotional terms” in order to get rid of possible liability during holiday promotions. Some consumers in the promotion period during the purchase of goods and publicity is too large, want to find businesses to discuss, but suffer from the business "reserve the final interpretation of power" and there is no way. Consumers do not have to panic when faced with such problems. In fact, the “final power of interpretation” does not mean that the business has the final say.

Self-defense: When the explanations made by the merchant on the grounds of “final power of interpretation” are different from the explanations of the consumers, the merchant will reveal the “I have the final power to interpret”. Consumers only feel bad. But in essence, this is only the privilege that the business has set for itself. It is an unfair format clause and is not protected by law. It is also unreasonable to say that it has the “ultimate power of interpretation” so consumers do not have to be intimidated by the “final power of interpretation” when they encounter disputes.