Entering April, entering the traditional sense of home appliance season, how to choose a fashionable, functional and cost-effective TV for the family has become a concern for many families. In the past year, curved TVs have begun to enter the field of vision. In major home appliances stores, curved TVs also occupy the seats of high-end key products. After all, whether curved TVs are really the same as merchants' sales, they are the latest consumer trends. -
Curved TV, True or false surfaces
It is understood that the most prominent feature of curved TV lies in a "qu". According to the merchants, the screen of the curved TV is more in line with the viewing needs of the human eye, because the retina of the human eye is curved, and the curved image looks more comfortable. In fact, curved televisions must exhibit this visual effect and need to be seated at the center of the TV (commonly known as the "Emperor") in order to be embodied. That is to say, if you sit at other locations, you cannot achieve the desired visual effect. The curvature of the screen makes the picture distorted. But in fact, when people watch TV, they do not particularly care about what position they should sit on. The position they take is very random. If the family is watching, there are a large number of family members, and it is even more unlikely that they are all crowded in the center. Therefore, the practice of curved TVs, which are surfaces and curved surfaces, is of little practical value.
The reporter visited home appliance industry experts learned that there are two kinds of curved TV: OLED curved TV and LED curved TV, and most of the current market is LED curved TV. This so-called TV is not the original curved screen, but the plane is bent and formed by changing the physical properties of the tablet. LED consists of many parts, when the screen becomes a curved surface, these components can not be followed by a curved shape, which is the main reason for the LED curved TV body is thick, and even the back is still using a flat design. As a result, due to its large thickness, great inconvenience is caused to the hanging of the wall. There is also some hidden danger in the curved and protruding edges of the LED curved television.
Curved TV, high price "grid" or high value "value"?
Although this is the case, LED surface televisions currently available in the market are frequently worth tens of thousands or even tens of thousands of yuan, which is several times that of ordinary LCD flat panel TVs. It is inevitable that people will have doubts. Is there enough support behind the high prices of curved TVs? According to statistics, the price of LED curved TVs has dropped by about 30% in the past year, and the speed of deceleration is very fast. The decrease is also large, which also proves that there is a huge profit margin for LED curved TVs. In this regard, industry observer Liu Buchen told reporters: "On the one hand, the high premium of curved television has a high rate of defective production, which leads to a rise in product costs. On the other hand, LED curved television is in a period of development, that is, true OLED surface television has not yet been developed. Listing. In the meantime, the merchant intends to occupy the surface high ground in the short term, and try to obtain large profits."
"Currently, the launch of curved TV is more like a test of water for companies." Liu Buchen stated that although LED curved TV is in the period of television, it has too many conceptual gimmicks, which is far greater than its practical value. This concept-oriented, overriding the core attributes of performance, consumer surface TV is a consumption concept, and has gradually run counter to the market logic of the product.
In the eyes of people in the industry, curved television or at least industry competition extends the pseudo-differentiated competitive product strategy, or is it a transitional product strategy in the process of advancing into OLED TV, or it is a brand strategy that is pre-emptively based and embarrassing.
It is undeniable that for companies, curved TV is indeed a good marketing point, and the product also has enough gross margin. However, a good product should be in the perspective of the user. The user's wallet should not pay for the research and development expenses of the merchant. Consumers should not be neglected.
Tips Tips for Consumers
When interviewed by reporters in the store, many consumers reported that “the price is still too high and the replacement cost is high.†“The current product is still in the promotion period, and the technology is not mature enough.†“The perspective of watching TV is not what I consider The first element is that the display effect is good.†“In my opinion, the surface is not very colorful. The functions of the TVs in the market are similar.†According to the first-line store’s Purchasing Guide, LCD flat-panel TVs are not as effective as curved TVs. Poor, especially in the 4K, even 8K TV launch, so that the level of quality and resolution has reached the extreme, the viewing effect is very satisfactory, rather generous purchase of curved TV, it would be better to select the existing LCD flat-panel TV at a normal price.
For most families, the replacement cycle of television is not short, so consumers should be more rational when choosing television products. They should be guided by specific needs instead of catching fashion trends blindly and confused by the well-designed concept of the business. Audiovisual.
Curved TV, True or false surfaces
It is understood that the most prominent feature of curved TV lies in a "qu". According to the merchants, the screen of the curved TV is more in line with the viewing needs of the human eye, because the retina of the human eye is curved, and the curved image looks more comfortable. In fact, curved televisions must exhibit this visual effect and need to be seated at the center of the TV (commonly known as the "Emperor") in order to be embodied. That is to say, if you sit at other locations, you cannot achieve the desired visual effect. The curvature of the screen makes the picture distorted. But in fact, when people watch TV, they do not particularly care about what position they should sit on. The position they take is very random. If the family is watching, there are a large number of family members, and it is even more unlikely that they are all crowded in the center. Therefore, the practice of curved TVs, which are surfaces and curved surfaces, is of little practical value.
The reporter visited home appliance industry experts learned that there are two kinds of curved TV: OLED curved TV and LED curved TV, and most of the current market is LED curved TV. This so-called TV is not the original curved screen, but the plane is bent and formed by changing the physical properties of the tablet. LED consists of many parts, when the screen becomes a curved surface, these components can not be followed by a curved shape, which is the main reason for the LED curved TV body is thick, and even the back is still using a flat design. As a result, due to its large thickness, great inconvenience is caused to the hanging of the wall. There is also some hidden danger in the curved and protruding edges of the LED curved television.
Curved TV, high price "grid" or high value "value"?
Although this is the case, LED surface televisions currently available in the market are frequently worth tens of thousands or even tens of thousands of yuan, which is several times that of ordinary LCD flat panel TVs. It is inevitable that people will have doubts. Is there enough support behind the high prices of curved TVs? According to statistics, the price of LED curved TVs has dropped by about 30% in the past year, and the speed of deceleration is very fast. The decrease is also large, which also proves that there is a huge profit margin for LED curved TVs. In this regard, industry observer Liu Buchen told reporters: "On the one hand, the high premium of curved television has a high rate of defective production, which leads to a rise in product costs. On the other hand, LED curved television is in a period of development, that is, true OLED surface television has not yet been developed. Listing. In the meantime, the merchant intends to occupy the surface high ground in the short term, and try to obtain large profits."
"Currently, the launch of curved TV is more like a test of water for companies." Liu Buchen stated that although LED curved TV is in the period of television, it has too many conceptual gimmicks, which is far greater than its practical value. This concept-oriented, overriding the core attributes of performance, consumer surface TV is a consumption concept, and has gradually run counter to the market logic of the product.
In the eyes of people in the industry, curved television or at least industry competition extends the pseudo-differentiated competitive product strategy, or is it a transitional product strategy in the process of advancing into OLED TV, or it is a brand strategy that is pre-emptively based and embarrassing.
It is undeniable that for companies, curved TV is indeed a good marketing point, and the product also has enough gross margin. However, a good product should be in the perspective of the user. The user's wallet should not pay for the research and development expenses of the merchant. Consumers should not be neglected.
Tips Tips for Consumers
When interviewed by reporters in the store, many consumers reported that “the price is still too high and the replacement cost is high.†“The current product is still in the promotion period, and the technology is not mature enough.†“The perspective of watching TV is not what I consider The first element is that the display effect is good.†“In my opinion, the surface is not very colorful. The functions of the TVs in the market are similar.†According to the first-line store’s Purchasing Guide, LCD flat-panel TVs are not as effective as curved TVs. Poor, especially in the 4K, even 8K TV launch, so that the level of quality and resolution has reached the extreme, the viewing effect is very satisfactory, rather generous purchase of curved TV, it would be better to select the existing LCD flat-panel TV at a normal price.
For most families, the replacement cycle of television is not short, so consumers should be more rational when choosing television products. They should be guided by specific needs instead of catching fashion trends blindly and confused by the well-designed concept of the business. Audiovisual.
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