In order to cater to the consumer's consumption concept and appreciate the change of taste, the company is constantly innovating products and sales strategies. The main battlefield of commercial lighting enterprise market competition has shifted from channel to home improvement company, engineering and mass consumption. Some industry insiders said that this marks the footsteps of Shangzhao Enterprise into the mass brand.
In recent years, commercial lighting companies have continued to develop professional segmentation channels such as home improvement companies and chain supermarkets. Brand concentration and designated procurement rates are increasing, and brand influence is increasing year by year. This has become an important symbol for the maturity of commercial lighting brand market operations. In addition, commercial lighting companies have begun to cooperate with related industries in a wider range of fields, and brand segmentation has become more and more obvious.
The brand strength is increasingly prominent in commercial lighting products. There are nearly 500 finished lamps and lanterns in the country. Among them, there are more than 300 downlights and related supporting enterprises in Nanhai, Foshan, nearly 100 in ancient towns, more than 50 in Huizhou, and several in East China. Ten, of which NVC has an annual output of 20 million sets of downlights, and Shifu has an annual output of 10 million sets; the finished products of spotlights are mainly in Foshan, Nanhai, Zhongshan, Huizhou, Dongguan, Zhejiang, Shanghai, Jiangsu, etc.; In the production of nearly 10 billion bulbs in China, the proportion is less than 2%. According to preliminary statistics, there are currently less than 50 manufacturers of metal halide lamps in China, mainly in Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing and other regions. The main production enterprises are Philips, Osram, GE, Shanghai Yaming, Jiangsu Pro. Si, Foshan Lighting, Foshan Huaquan Lighting, etc. In the field of commercial lighting, there are also a number of OEM companies, mostly small-scale production companies, focusing on production and basically doing nothing in terminal marketing. After ten years of market baptism, the marketing ideas and concepts of major domestic brands have undergone major changes, gradually developing from extensive to professional, and achieved remarkable results.
Commercial lighting development market has stepped into the mass market segment and is more specialized. Market-oriented, adapting to market demand and deepening the market is the breakthrough point in the current commercial lighting field. In 2008, the domestic commercial lighting field presented a battle for professional fields that were subdivided for different product functions. The business photo representatives, represented by NVC, Suihe, and Sidon, have rushed to break through in the professional field, and continue to cooperate in depth with clothing, jewelry, medical care, hotels and other fields, hoping to occupy more market share. In fact, for the development of this part of the channel, relying on the comprehensive strength of the enterprise and the system service plan to a considerable extent, this poses a greater challenge to the brand enterprise.
At present, NVC Lighting subdivides commercial lighting into professional lighting fields for clothing, commercial supermarkets, office, education, hospitals, and hotels. The brand service department provides professional lighting design solutions in this field. Seaton Lighting also has a corresponding large customer department, and Seaton Lighting typically breaks down commercial lighting into commercial displays, public facilities, hotels and office segments. It can be foreseen that the comprehensive strength of the business enterprise will become the core competitiveness in the future market.
Channel expansion to diversified penetration With the increase in domestic production cost and human resource costs in 2008, the competition in the commercial lighting sector to seize the second and third-tier markets has become more intense. Nowadays, a series of market behaviors, such as NVC, Sidon, Yihe, and Pinshang, are all around the market in the second and third-tier markets.
On the other hand, commercial lighting brands with “net outlets†and “sales sales†as the main sales support points, the diversification of sales channels directly determines the development power of their brands. With the arrival of the lighting season in the lighting market, the major commercial brands began to take the initiative to launch brand promotion and multi-faceted cooperation. In the major building materials and clothing exhibitions, there are many well-known commercial lighting brands in the industry. The deep cooperation between major brands and designers and home improvement companies is also expanding. Channel diversification has become the focus of more and more enterprises. Further deepen brand promotion and channel penetration to open up new commercial lighting sales channels. The diversified development of the sales model is the source of the active advancement of this market.
Toggle switches, also called On Off Toggle Switches, is often used as the switching device of the equipment stalls. Meanwhile, we are also offer our customers Key Switches , Metal Switches , Automotive Switches, Push Button Switches, etc.
The Electrical Toggle Switches is a manually controlled Toggle Switches similar to the dial switch. Most of this Latching Toggle Switches are widely used in on-off control of AC and DC power circuits, and are less commonly used in circuits of several kilohertz or up to 1 megahertz. Let's take a look at the following.
1. Splash-proof knob button switch
The panel is installed with a splash-proof `O` ring seal, and the knob is a ball. It is a splash-proof ball button knob switch. Its terminals are in a straight line and the bottom of the terminals is sealed with epoxy resin. Strong corrosion resistance, suitable for automotive parts
2. Vertical Mount Right Angle Toggle Switch
The vertical mounting of the terminals and the terminal pins are right-angled, so it is a vertically mounted right-angled toggle switch. Its contacts are gold-plated and highly reliable. Mostly used in anti-theft devices, alert system.
3. Bipolar single toggle switch
At the same time, the switch breaks the phase line and the N line and controls one branch. Therefore, it is a bipolar single toggle switches. The contacts are in 3PDT form and are used for multimedia speakers and stereos.
4. Standard surface mount unthreaded toggle switches
The terminal adopts the standard mounting mode. Its sleeve has no thread. It is called a standard surface mount screw-less switch. The contacts are SPDT and its electrical life is as high as 55,000. Used for medical equipment
5. Horizontally mounted right-angle toggle switch
Compared to the vertical switch, it only changes direction to horizontal, so it is horizontally mounted right-angle toggle switch. The contacts are double-pole double-throw and the bottom of the terminal is Epoxy Seal. Mostly used for computer peripherals.
Toggle Switches
Toggle Switches,On Off Toggle Switches,Micro Toggle Switches,Electrical Toggle Switches,Toggle Switch Function
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