Product is the road, who is the protagonist?
——In the first quarter of the lighting industry, a large inventory of hot products
LED investment is hot and used in large projects
Investors: Sanan Optoelectronics, Silan Micro, Dehao Runda and other capital predators, international lighting giants, local strength lighting companies
Defects: High cost and difficult breakthrough in core technology.
Business situation: There are only a few merchants involved in professional LED products, and most of them are decorative, low-priced LED products are more popular, such as LED desk lamps. Other products are too high in price, the actual illumination is not enough, the light decays quickly, and the demand cannot be met.
Market performance: At present, the LED lighting market is far from being launched on a large scale. LED street lamps are still in the demonstration stage, and the civilian sector is still in its infancy.
Potential: In 2010, it is necessary to promote more than 300,000 LED municipal lighting fixtures in 10-20 cities. Roughly, only 300,000 LED lights are a big market of 1.5 billion yuan. In the civilian market of LED, some insiders predict that there are at least tens of billions of domestic market. And the application of LED in various major projects is huge.
T5 mainstream companies push, big brands take the lead
Leading companies: Philips, Zhejiang Sunshine, Foshan Lighting, 100% Lighting, Sanxiong·; Aurora.
Corporate performance: Philips Yizheng started the T5 production line; Shelley pushed the T5 "changing" series; "Invisible Champion" 100% lighting officially entered the T5 domestic market.
Main channels of business: hotel, school supermarket, real estate, national projects and other engineering channels account for about 20-30%; distribution channels account for about 70%; end consumers purchase about 10%.
Business situation: At present, the main business operators of T5 have not formed a climate in the market, and more are only supporting sales.
Market performance: Consumers don't realize that T5 can completely replace T8. Plus T5 is costly. Most of the T5 market is dominated by big brands, and low-end brands ran through and earn low profits.
Potential: With China's strong promotion of a low-carbon economy coupled with a good policy of national energy conservation subsidies, T5 has unlimited prospects for energy-saving products.
Jane European Lighting Personalized Winning Market
The main push enterprise: source lighting, Chinese-Flying Sky, Jinhan Lighting, etc.
Corporate performance: Zhongyi, Jinhan Lighting and other enterprises actively promote Dongguan Furniture Fair, and began to integrate designer resources and launch new products.
Business situation: At present, lighting merchants are very fond of Jane-European lighting, indicating that their sales at the end of 2009 are very good, and the development efforts and product popularity are very fast.
Market performance: Jane-European lighting has begun to sell well in the post-80s consumer market, and consumers are very fond of this lamp.
Designer response: Many designers say that today's popular home design is modern in style and simple in structure. The lighting that best reflects the fashion style of the home improvement industry has also entered more and more families with modern style furniture. Among them, the simple European style lighting has become the choice of their design.
Potential: With the 70s and 80s becoming the main consumer, the refined, simple European-style lighting will continue to be popular in the market.
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First quarter of 2010
Lighting industry memorabilia
1. The first domestic semiconductor lighting chip core equipment independently developed and manufactured by Nanhai Private Enterprise Zhaoxin Group has been successfully launched, and the long-term dependence on imported LED chip manufacturing equipment will be broken.
2, domestic special requirements aquarium lamps, special requirements for the installation of nightlights for power outlets, special requirements for ground-mounted lamps, special requirements for fixed general-purpose lamps, special requirements for embedded lamps, special requirements for portable general-purpose lamps related to the new standard has been promulgated It will be implemented on February 1.
3. NVC Lighting exclusively sponsors the Chinese epic blockbuster Confucius, announcing that the lighting industry has begun to “entertainmentâ€.
In April and February, the national semiconductor lighting electronics industry standard release and publicity conference was held in Jiangmen City, Guangdong Province in 2010. At the meeting, the first batch of national standards for the LED industry was released, which marked the beginning of the development of China's LED industry.
5. On the evening of February 21st, Foton Electric's "Point" switch TV commercial "Happiness" was broadcast on CCTV3 "Happy China". Later, Jonson Lighting, Shanghai Luyuan, and Hongguang Lighting also announced that they would take advantage of CCTV to achieve a leap.
6. On March 19, 2010, the national high-efficiency lighting product promotion project was launched in the domestic public bidding. In the bidding document, the requirements for the mercury content of the finalists and the recycling equipment of the energy-saving lamps were included in the bid. This further shows that the state attaches great importance to the recycling of waste energy-saving lamps and mercury pollution of energy-saving lamps, and also puts higher demands on energy-saving lamps enterprises.
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