Wang Hai: Attacking the LED TV market with heavy punches

"Currently in the trend of low-carbon economy, Skyworth is vigorously promoting the transformation and upgrading of LED products." Wang Hai, executive deputy general manager and marketing director of Shenzhen Skyworth RGB Electronics Co., Ltd., said in an interview that Skyworth LED TV sales will account for this year. The company's LCD TV sales of 30%.

Wang Hai believes that the price of led LCD TVs has gradually become civilian and has entered the fast-growing channel. We found that 70% of consumers like LED TV because it has a stylish and slim appearance, which is more in line with the style of modern home. The ultra-thin appearance of LED reflects the demand of consumers for thin, and caters to the needs of consumers. This is why all manufacturers are actively promoting products from CCFL to LED upgrades.

According to relevant research reports, the number of global TV sets in the first quarter of 2010 was 55 million units, an increase of 55% compared with the same period of last year. Among them, LCD TV shipments exceeded 40 million units, an increase of 50% over last year. "Comprehensively, the number of LED-backlit TVs accounted for 8% in the first quarter, and the shipment amount accounted for 17%. This is also the TV manufacturers actively promote the transformation of products from CCFL backlight TVs to LED-backlit TVs, which will enable enterprises to maintain better Product gross margin." Wang Hai said.

“As a pioneer in LED TV manufacturing, Skyworth Group is in the same starting line of backlight LED modules. Our thinnest LED-backlit LCD TV was listed on National Day last year, completely breaking the foreign brands. Pattern." Wang Hai said.

At present, building energy-saving and environmentally friendly products has become the engine of Skyworth product upgrade. Wang Hai said that the company's goal is that after the next two or three years, all color TVs will be energy-saving and environmentally friendly products. To this end, Skyworth's market strategy will be divided into three steps: First, establish an interactive relationship with leading brands in the upstream sector to ensure a smooth supply chain; Second, set up the liquid crystal division, in the liquid crystal module, backlight, polarizer, IC and other chains Deep investment; finally, become the main supplier of LCD modules.

"At present, the LED supply chain has not been perfected, and the price is relatively high. In particular, many LED manufacturers have introduced a variety of LED TVs to make LED modules appear to be in short supply. I believe that the LED TV market will be strong as the shortage of LED backlight modules is alleviated in the second half of the year. Development." Wang Hai said.

It is relying on the advance layout of the LED LCD industry chain and the vertical integration with upstream enterprises. At present, Skyworth LED is in the limelight. "In 2010, our market goal is that in the Skyworth LCD TV market, LED TVs account for 30%." Wang Hai said.

Dual Color Controller are generally designed voltage 12V-36V, the number of each circuit LED 3-6 in series, current limiting resistor buck, each loop current of 20mA or less. A product of a plurality of LED circuit LED, the advantage of low pressure, simple structure, easy to design; 

Dual Color Controller

Dual Color Controller Drawback is: when the current large scale product, you need to configure the low-voltage switching power supply. Due to the limited shortcomings of products, low-voltage long-distance transmission is not possible, all led light bar controller [1] is limited to the small size of the product, such as text signs, small patterns and so on. According to this feature.


The controller design specifications of Dual Color Controller : 12V selection of 75A / 30V MOS power of control, the output current 8A / Road; 24-36V selection 60A / 50V MOS power of control, the output current of 5A / road. Users can control large ones selected according to the above specifications of Dual Color Controller, the transitions can choose to buy NE10 NE20 series of low pressure to low pressure controller series, the gradient. Note that LED must be common anode (+) pole connection method, controller Yin (-) pole, the controller does not include low voltage power supply.

Dual Color Controller

Features Dual Color Controller to control more than large ones, to control the use of the serial signal transmission purposes, the general control unit 512 need only four control connection, serial LED controller LED light sources require board register with the controller can choose models NE040S controller, the controller has reached maximum capacity 4096KBit, if the load 512 LED unit 8192 can achieve maximum picture frame.


Mingxue Optoelectronics Co.,Ltd. has apply the I S O 9 0 0 1: 2 0 0 8 international quality management system certificate, for Dual Color Controller we apply the CE, RoHS and SAA certificate for our led lighting product.

Dual Color Controller

Dual Color Controller

Dual Color Controller

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Shenzhen Mingxue Optoelectronics CO.,Ltd , http://www.mingxueled.com

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