It is reported that in the next 10 years, the global LED lighting market will have business opportunities of more than 10 trillion yuan.
At the Shenzhen International Lighting Exhibition held recently, exhibitors are introducing new LED products to customers.
Dehao Runda LED display lights up the opening ceremony of the Expo, Alto's LED full-color display appeared in the World Cup in South Africa... Shenzhen LED industry has long sleeves in the market at home and abroad. These are all based on the rapid development of the Shenzhen LED industry: the annual growth rate of the industry is more than 30%.
However, the reporter recently investigated and found that in the field of LED lighting applications, there is no large-scale use of LED lighting in Shenzhen, and the use of LED lighting in many fields is still blank.
Industry scale grows by more than 30% annually
On July 26, Yan Shirong, executive vice president and secretary-general of the Shenzhen LED Industry Association, said that the Shenzhen LED industry began in the early 1990s. After more than ten years of development, Shenzhen LED industry achieved an annual output value of 15 billion yuan in 2007, 20 billion yuan in 2008, and 24.5 billion yuan in 2009. The industry scale is growing at an annual rate of over 30%.
Up to now, there are 1,150 LED enterprises in Shenzhen with a registered capital of 3 billion yuan. The annual output value will exceed 40 billion yuan this year, and the industrial scale accounts for 30% to 35% of the country. At present, Shenzhen has become the world's largest production and supply base for solar LED lamps, the world's major production and supply base for LED backlights, the largest domestic production and supply base for LED displays, and the main domestic production areas for LED packaging and special industrial lighting. According to the plan, by 2015, the annual output value of Shenzhen LED industry will reach 13 to 150 billion yuan.
Qi Shirong told reporters that Shenzhen LED industry has formed a complete system from the design and manufacture of upstream chips, to the midstream packaging, to the downstream LED display, backlight, lighting and other applications and supporting materials, processing and testing equipment. Industry chain. Shenzhen LED enterprises took the lead in breakthroughs in applications such as backlights, displays, solar LED applications, and special work lighting, enabling LED companies in these areas to develop rapidly, such as Weizhi Electronics and Diguang Electronics in the field of LED backlights. And Shenhualong Technology, Lianchuang Jianhe, Zhouming Technology and Alto Electronics in the field of LED display, Qiwei in the field of solar LED application, Ocean King and Bangbeier in the field of LED special work lighting, the technical level is leading in China, and the characteristic advantages are obvious. .
Large-scale use still takes time
Speaking of the promotion of LED market in Shenzhen, Yan Shirong admits that there is no large-scale use of LED lighting in Shenzhen.
He introduced that LED lighting includes outdoor lighting such as landscape lighting, street lighting, commercial lighting, home lighting, and other office lighting in administrative and educational fields. In terms of landscape lighting, only the civic center landscape projects use LED lamps; in terms of business lighting, only Shenzhen Huaqiang North includes six LED displays used on the exterior walls of SEG, Huaqiang Group, and CLP. In the Shennan Avenue Century Xingyuan and Fenghuang Building exterior walls, the countdown LED display used by the Universiade; in terms of street lighting, according to the plan, by 2015, all the 450,000 street lamps in the city will use LED lamps, but from 2009, Shenzhen began to promote LED demonstration projects. At the beginning, only two LED demonstration roads have been built in Guangming New District. The remaining districts have been promoted according to their respective economic strengths. There are few demonstration roads built. In terms of commercial lighting and office lighting, Shenzhen is still almost blank.
In terms of LED home lighting, Shenzhen is a bit backward. On July 23, Jiang Haiyong, vice chairman and secretary-general of Shenzhen Energy Conservation Association, told reporters that the state has implemented subsidy policies for LED lamps for three years. “At the national energy conservation meeting every year, I only heard that Shenzhen has not completed the indicators.†Shenzhen This year, the 1 million LED lights subsidized by the government have only pushed more than 300,000. The rest have been stopped due to insufficient promotion funds. Compared with Shenzhen, Shanghai's promotion target for this year is 5 million. They implement the municipal and district government subsidy policies, and each family is allocated 3 yuan each for 1.5 yuan. "According to the current promotion process, Shanghai's 5 million promotion indicators this year are not enough." Jiang Haiyong said.
From July 19th to 21st, the reporter saw the situation when he visited some shopping malls and lighting market to prove Jiang Haiyong’s statement. In Sam's Club, IKEA, Longhua RT-Mart, Tianhong Mall, Longhua Store and Suning Appliance Longhua Store, the reporter found that compared with incandescent and fluorescent lamps, there are many brands, many types, and a large number. The LED lighting market is a bit cold and the brand is sold. There are few types, and it seems to be only a small embellishment in the lighting market. There are only a few headlights and nightlights on the market, with powers ranging from 1W to 5W. The most ridiculous thing is that when the reporter asked a shopping guide in RT-Mart to sell LED lights, she didn't know what the LEDs were.
Expanding the market to meet technical bottlenecks
Why is LED such a hot industry and a cold market?
Jiang Haiyong believes that all LED technology that does not meet the requirements of the lighting market is plagued. Technical bottlenecks such as heat dissipation, light decay, color temperature, and color development are all troubles. The high cost of LED at this stage is an indisputable fact. The high cost is the biggest obstacle for LED to enter the home lighting market. The cost of LED lamps is 60% concentrated on the chip. China's chips are basically imported from the United States, Japan, Germany, South Korea and other countries, and the price of LED lamps is high. “Without government subsidies, it is estimated that most people will not use LED lights.â€
Mei Jian, a partner of Shenzhen Oriental Fuhai Investment Management Co., Ltd., has been paying attention to the development of the LED industry. On June 11, he said in an interview with the Shenzhen Commercial Daily that the current LED lighting industry has a shortcoming, that is, the fish is mixed. Consumers have no standard to judge whether it is good or bad. In May of this year, the country issued a national standard, but the standard of color rendering index in this standard is not available to most domestic enterprises. Moreover, this standard is instructive, not a mandatory standard. Even if the company produces lamps that do not meet the standards, sales are not illegal. Since there is no mandatory standard, LEDs entering the current stage of home lighting face performance bottlenecks such as performance uncertainty.
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