Xiaobian: It’s not a small editorial lover who likes to hurt the spring and fall. It’s true that the Chinese feel that the Chinese are smart and smart. Compared with the previous PV and LED, the robot is probably the next one to be played by us. Industry, and whether government support plays a proper role in these industries, this issue is worthy of scrutiny. In the final analysis, the one-size-fits-all support policy is difficult to meet the actual needs of China's diversified market, which should have played a role in boosting the cause. The result is often to raise a group of industrial parasites that embrace policy thighs and subsidize funds. The robot industry seems to have this trend as well...
The release of the "Made in China 2025" plan detonated China's robotics industry, and the policy of the robotics industry is not over yet. The Ministry of Industry and Information Technology has decided to formulate the “13th Five-Year Plan†for the development of the robot industry, and this plan will be completed as soon as the end of October this year. At the same time, relevant policies to support the development of the robot industry will be introduced one after another, and the application of robots will be promoted in key manufacturing fields. .
Robots are an important tool to promote the upgrading of manufacturing industry, and the implementation of China's smart manufacturing and green production is an important part of "Made in China 2025". This is also determined by the current reality of China. With the decline of China's demographic dividend, Chinese industry is losing the momentum of development, and some even believe that China will lose its status as a "world factory." Under the dual pressures of hard work and high labor costs, the survival of small and medium-sized manufacturing enterprises is also facing enormous challenges. Even in the central region where labor is relatively abundant, it faces the development needs of industrial rise.
As early as 2000, Wu Yi, the vice premier of the State Council, proposed that "the central part should rise, the industry must go first, the electromechanical should develop, and the exhibition must work." For the dream of the rise of central China, the machine fair came into being. So far, the Fair has been held for fifteen sessions. With distinctive themes and rich trade content, it has aroused strong repercussions in the electromechanical manufacturing industry at home and abroad. It has been hailed as “the first exhibition of manufacturing in the central and western regions of Chinaâ€.
Under the guidance of the first 15 successful experiences, the 2015 China International Electromechanical Products Expo will be held at the Wuhan International Expo Center on September 23-25, 2015 after careful planning. This is an industrial automation industry event that integrates industrial automation comprehensive solutions, production and process automation, electrical systems, industrial IT and manufacturing information technology, micro-system technology, and robot applications. As an important part of industrial automation, robots are an indispensable part of this exhibition. An automation feast is about to open.
The development of the robot industry is the choice of the times, and the robot industry is also advancing with the market demand. However, in the author's view, behind the opportunity, the danger is lurking.
Robots from the blue sea to the Red Sea industry problems are lingering
Although China's robot market has been smeared into a hot scene, the Chinese robot market is not a song and dance, at least not for domestic robot companies. Problems such as poor innovation, lack of core technology, high-end failure, and low-end duplication are all important factors limiting the development of China's robot industry. The problems of the development of the robot industry ultimately point to the industry problems, which have become the circumstance of the robot industry, which seriously restricts the further development of the Chinese robot industry.
At present, the major industry problems in China's robot industry can be summarized into four major phenomena: scattered, chaotic, miscellaneous, and weak:
Scatter
The current robot industry has many enterprises, many brands, and many R&D institutions. However, there is a lack of communication between many enterprises and R&D institutions. They are fighting each other, resulting in repeated research on low-end technologies, wasting a lot of time and effort, and high-end technology. No one has studied, and the core technology is missing. At the same time, the research institutions are out of touch with the actual application when doing academics. The research results are only for the needs of papers and titles, and the conversion rate of results is low. The “scatter†image of China's robot industry has caused the inability of all units to concentrate on the core technology research and development, which has weakened the competitiveness and innovation of Chinese robots.
Chaos
The “chaos†of the Chinese robot industry is mainly manifested in product strategy chaos, industrial planning chaos and administrative interference in some areas. The development of emerging intelligent equipment industries such as robots has always been the focus of policy support, and the blind investment of local and enterprises has intensified the chaos of the robot industry.
At present, there are hundreds of robot enterprises in the country, and there are more than 40 robotic industrial parks planned or started. The enterprises in these industrial parks are “miscellaneous, small and chaoticâ€, and the differences between them are small. The content is not high, and it is impossible to form a closed ecological chain. There is a certain degree of blindness and repeatability.
Chinese robotics companies lack technological innovation. In addition to a few robot companies that can participate in international competition in individual fields, most robotics companies are working for foreign robot brands. There are many brands in the domestic robot industry. In the face of shrinking price ranges, companies can only seize the market by pressing prices. The grass and the big tree are vying for the sun, and the overall competitiveness of Chinese robots is not strong.
miscellaneous
The "heterosis" of the Chinese robot industry is mainly manifested in software standards, communication standards and industry standards.
The incompatibility of products between various robot manufacturers has intensified competition between them, and it has also caused problems for consumers when choosing robot products.
If an industry develops to form a complete chain of upper, middle and lower reaches, it must have an industry standard system that matches it. Although China's robot industry continues to develop, but industry, education and research are each fighting, there is no uniform standard, it is difficult to form an orderly and detailed industrial chain of robot development, production, manufacturing, sales, integration, and service.
At present, the industry standard of China's robot industry is to follow the machinery industry standards set in 1996. There is no unified testing agency for robot quality verification in China. Therefore, the lack of a standard system will become a major obstacle to the healthy development of the robot industry.
Now the National Development and Reform Commission has decided to establish three national robot testing and evaluation centers nationwide. After completion, it will greatly improve the standardization work and product quality of China's robot industry, and promote the rapid, healthy and orderly development of the domestic robot industry.
Robots from the blue sea to the Red Sea industry problems are lingering
weak
Domestic robots are at a disadvantage in competition with foreign robot brands, mainly in terms of weak qualifications, weak brands and weak capital chains.
Most of the domestic robot companies started late, and foreign robot companies have been in the Chinese robot market for many years, which has a strong brand advantage, causing many companies to completely ignore domestic robots when purchasing robots, even if domestic robots have high cost performance. . Domestic robots do not have the opportunity to display their own products and are passive in the competition to seize the Chinese market. At the same time, Chinese robot manufacturers are often dominated by small and medium-sized enterprises. The establishment time is short and the number of engineers is small. The qualifications are weak, and they are often rejected when customers screen robot service providers.
In terms of the capital chain, because the robot is a high-tech industry, it requires a lot of money and energy investment in the early stage. Many robot companies are prone to break the capital chain and die in the process of growing up due to insufficient reserve of funds in the early stage.
Different from domestic robot enterprises, when foreign robot companies seize the Chinese market, they are in the form of “carrier battle groupâ€, with a relatively complete industrial chain and strong overall competitiveness.
Overall, these four pain points are the bottleneck in the development of China's robot industry, and it is also the direction that needs to break through. If domestic robots can overcome these major industry problems, they can go out and compete with foreign brands and strive for a broader market. On the contrary, it will fall into the infinite loop of infighting, constantly squeezing the original narrow profit space of robot products, self-inflicted vitality, and competing into the "Red Sea" in the robot market that was originally "Blue Ocean".
At present, the development of China's robot industry does not require domestic enterprises to work together, mutual exchanges, and common progress. The 16th China International Electromechanical Products Expo is a platform for robot products and technology display, and also provides a good communication platform for the industry. Industry professionals can learn about the latest achievements in the domestic robot industry, and at the same time, companies can communicate with each other and learn from each other to create a new and powerful new situation for the Chinese robot industry. Only when Chinese companies master the initiative of the market can the Chinese robot market truly become a new market for international high-end robot manufacturing.
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