On August 19th, after more than a month of suspension of trading, Smart TV hardware company Siu Chih Co., Ltd. opened its daily trading limit today. Reporter was informed that Siu Chi shares that the fastest will be launched at the end of October this year, "Wind card" Internet TV, and strive to develop at least 10 million Internet TV monthly active users through 3 years of cooperation, through the Oriental Pearl, Wenguang Group, Qingdao Haier Cooperate with Gome to create a new model for Internet TV operations.
During the suspension period, Zhao Chi announced that 63% of the shares in Fengyun.com, LED shares reform planned to be listed in the new board, employee stock ownership plan, and the controlling shareholder increased holdings of company stocks. On the eve of resumption of trading, Siu Chi shares issued a plan to increase revenue. The company plans to issue shares to raise 3.2 billion yuan for the development of Internet TV business. It plans to pay RMB 12.36 per share to the Oriental Pearl (formerly known as “Baitongtongâ€), Wenguang Group, Qingdao Haier and Gome. The non-public issuance of non-public offerings will not exceed 26,227.62 million shares in total, and will jointly create an Internet TV ecosystem that integrates “hardware, content, licenses, and sales channelsâ€.
“Siu Chi shares is a company that has thoroughly and thoroughly made industrial products. In a situation where the overall environment of the manufacturing industry is not very good, Siu Chi has also been greatly affected. Siu Chi has to be transformed.†Zhao Wei shares the chairman of the company Gu Wei said Four companies joining Mega will help the company accelerate the transition to the joint operation of the Internet TV business.
"We can't learn music, we can't learn Xiaomi, we need to change a strategy." Gu Wei said that changing to the brand-based idea, Siu Chi will be based on the number of customer terminals, and strive to develop at least 10 million Internet in three years TV monthly active users.
Gu Wei predicts that ordinary Blu-ray TV will be completely eliminated next year, and Internet TV will cover the entire industry. The reason why the acquisition of 63% of the shares in Fengxing.com has become its controlling shareholder at a price of no more than 967 million yuan, Gu Wei explained that the reason is that currently there are more than 90 million users and more than 30 million active users, which can be based on the experience of popular network operations. Will use the popular video platform for a series of content optimization. Gu Wei revealed that the future will allow the popular network to enter the capital market independently.
"In the future, it is not necessarily confined to the content of the Oriental Pearl, but also cooperates with music content, Youku, iQiyi, and other content providers to fit their high-quality content on the popular platform." Gu Wei said that it is not popular for years to come. The content will be purchased, will be based on the agreement, through the fit to win more consumers and customers, will also use the Oriental Pearl has an Internet TV license, rich video content advantages. Gu Wei revealed that at present, the manufacturing cost of Siu Chi's average product is 10% lower than that of other manufacturers, and it has sufficient competitive advantages.
Gu Wei emphasized that in the strategic cooperation agreement with the Oriental Pearl, the popularization will control all the entrances, and will also be broadcast on the popular television in cooperation with the Shanghai TV Station in creating an exclusive program. "The purpose is very simple. It is to build a popular Internet application platform with more than 100 million terminal active users."
In response to the cooperation plan with Qingdao Haier, Gu Wei revealed that Haier’s participation in the increase in shares accounted for 2.4% of the shares, and it will increase its shareholding in 7% of the shares in the future. SMG-based Haier is based on Haier Ali’s television nearly 4 million units each year. The end-users, and "because of our portfolio, home appliance sales company Gome also gave 370 million funds, accounting for 1.4% of shares, but also will increase the holding of popular shares." Gu Wei believes that this cooperation is not only product-level Cooperation, as well as capital cooperation, echoes each other and all shareholders will give great support.
Gu Wei revealed that the Internet TV brand created by Siu Chi will be named "Fengxing Brand" and will be launched as early as the end of October this year. After the TV enters the market, it will have an Internet TV license and enjoy "video content, Haier platform and network, The advantages of Gome's sales and Zhao Chi's production cost and technology have changed the original Internet TV sales model and profit model. In the future, TV sub-brands such as "Feng Haier", "Popularity" and "Popular Sanyo" may appear.
Guotai Junan Securities Research Institute home appliance industry analyst Zeng Hao said that optimistic about the transformation of Sci-Tek shares, to build a more complete ecological circle, is currently "it is ready, just when the problem of launching Internet TV." Zeng Yi analysis, said trillion Chichi has a very good TV manufacturing base. Oriental Pearl has an Internet TV integrated broadcast control license and a wealth of exclusive live video content. Its parent company, Wenguang Group, has a very strong production capacity. Qingdao Haier has extensive channel management experience. The introduction of Gome Consulting, access to another channel of strong support, the Quartet cooperation is expected to create a new model of Internet TV operations.
According to public statistics, in 2015, in addition to LeTV and Xiaomi TV, the broadband operator Dr. Peng launched a barley TV; manufacturing company BOE pushed its own smart TV; IT vendor Lenovo launched a sub-brand 17TV; Jiulian Technology manufactures Rong TV; Video site PPTV to launch PPTV TV; Storm Technology teamed up with Haier to build Storm TV; Cable operators Beijing Gehua and Shenzhen Tianwei, OTT licensees Guangdong CAN TV, Li Ruigang founded the micro-whale TV; plus the upcoming joining the battle network, The number of newcomers to the Internet TV ecosystem has reached 13 and the number is twice as many as traditional TV manufacturers.
Zeng Jun believes that the profitability of Internet TV applications in the future is greater than that of hardware manufacturing. Siu Chi is currently entering the industry in the early stage of the industry's outbreak. The TV sales volume and business running-in schedule may be lower than expected, which will bring certain investment risks.
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