Optimistic about the virtual reality (VR) market potential, including Facebook, Microsoft, Samsung, HTC and other players have invested in VR product development, this year VR may only have 100,000 to 200,000 units of shipments, Tuoba Industrial Research Institute yesterday (4) Japan pointed out that by 2016, sales of VR devices are expected to jump to 14 million units.
Sharing optimistic about the virtual reality (VR) market potential, including Facebook, Microsoft, Samsung, HTC and other players have invested in VR product development, this year VR may only have 100,000 to 200,000 units of shipments, Tuoba Industrial Research Institute yesterday (4 ) pointed out that it is estimated that by 2016, the sales volume of VR devices is expected to jump to 14 million units.
HTC's VR product Vive is scheduled to go on sale at the end of this year; Microsoft launched HoloLens, Samsung also launched Gear VR; Facebook's VR maker Oculus is expected to launch the Oculus Rift official version next year.
Takuya analyst Cai Zhuoyu said that the positioning of VR devices is more clear than smart watches. The VR device is characterized by providing users with an immersive audio and video experience, and the initial entry point will be placed in the game application.
VR devices should attract consumers to buy. The main incentives depend on rich audio and video content. Compared with VR movies that require a lot of resources to produce, the first-person games can be directly applied to VR devices after modification.
Cai Zhuoyu pointed out that the VR device can be positioned in the game accessories at the beginning. Although the market size is not as good as that of mobile devices such as mobile devices, the characteristics of the consumer group are clear and have stable customers. In 2010, when Kinect first sold 8 million units in the same year, the VR device provided an immersive gaming experience to attract consumers, including Disney, HTC, NVIDIA, Oculus, Samsung, Sony and other international companies. Under the active promotion of the factory, it is expected that the sales volume of VR devices in 2016 will be better than that of Kinect at that time.
It is understood that Facebook purchased the virtual reality developer Oculus for $2 billion last year. Oculus released the Oculus Rift development kit in 2012 and 2014, allowing developers to familiarize themselves with the features of the device and create compatible applications. .
Last year, with the help of Oculus technology, Samsung launched the exclusive virtual reality product Gear VR of Note 4, which showed the second generation of Gear VR exclusively for Galaxy S6. Microsoft also released HoloLens, the first full-image computing device based on Windows 10. Nokia recently released the OZO panoramic camera, which is positioned as a virtual reality filming device for artistic creation in the media, film art, and advertising production circles.
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