Youku Tudou new APP client will launch the game center


Recently, the fans announced that they had won a round of C strategic investment and were led by Youku Tudou. The reporter learned that the new version of Youku Potato's upcoming APP client will launch the game center, and this will be the first heavyweight project that will fascinate and cooperate with Youku Tudou. In addition, Youku Children's Channel has officially launched in the near future. At the same time, Youku Animation Channel has also undergone a new revision.

In addition, it is understood that Youku potatoes will be held in Beijing on August 6th annual biggest event of the group, when Youku smart TV or will be officially released.


Youku Tudou new client will launch the game center

Recently, the fascination with positioning the mobile game media announced that it had won a round of strategic investment in C. This round of investment was led by Youku Tudou and it was in the interest of technology and investment. The reporter learned that the new version of Youku Potato's upcoming APP client will launch the game center, and this will be the first heavyweight project that will fascinate and cooperate with Youku Tudou. Before this, in December of last year, Youku Tudou set up an entertainment business unit dedicated to game-related business.

According to the data, the fascination established in 2011 was followed by the introduction of "Football.com", a practical tool "Wiki Database", light reading media products "Mobile Games Pictorial", and relational products for discussion and making friends.

According to the description of the founder and CEO Chen Yang, Youku Tudou will provide the user access, operation strategy, and financial support as a strategic shareholder.

"We value the superiority of Youku Tudou in terms of users. They have accumulated a large number of users who are not well-operated in the game segmentation area. They are fascinated with the operation of this segment of users and communities, so we and Youku Tudou Cooperation.” Chen Yang explains the reasons for cooperation with Youku Tudou.

"In the past, Youku Tudou did not focus on the game. Now we have changed our attitude. For an industry with an annual output value of 100 billion yuan, which is almost equal to all entertainment forms, why don't we do it? But we are obviously late, so we chose The direction is definitely special, said Shao Jun, vice president of investment at Youku Tudou Group.

Youku Children's Channel officially launched

The reporter was informed on August 4th that Youku Children's Channel was formally launched in recent days. Since the official launch of Youku Animation Channel in September 2011, not only has a large amount of copyrighted animation content been accumulated, but also a large number of high-quality PGC content, attracting more and more young audiences, especially young children. In order to enable young children and young audiences to obtain a better user experience and facilitate the selection of animations suitable for their own viewing, Youku Animation team decided to renew the animation channel and launch a new children's channel.

Youku Children's Channel is mainly for children under 16 years of age. There are thousands of copyright animated cartoons in the children's channel, including the bears' winter encounter, the Little Pony 5, and the Mickey's Miu Miu.

The children's channel animation is divided into four age groups: 0-3 years old, 4-6 years old, 7-10 years old and 11-15 years old. For children of different ages, it covers the one-stop video content required for children of all ages, from early childhood to preschool and primary school children.

Youku Children's Channel has also established long-term cooperation with the Shanghai Film Studio and Nick International Children's Channel, and has specially selected featured topics: "Shanghai Film Studio" and "The Nick Children Channel". In addition, the children's channel has also set up a "gold medal recommendation" area, featuring classic works and fame animations, such as the "Disney Classic Animated Film" series and the cat and mouse series.

At the same time, Youku Animation Channel has also undergone a new revision. The revised animation channel is mainly for young audiences over the age of 16. The content is mainly based on genuine Japanese and high-quality domestic products.

On mobile devices, Youku Children's Channel and Anime Channel also followed a new revision of the web version. Animation Channel and Children's Channel will be updated twice a day, morning and evening, to push the most popular animations in time. On the mobile side, all the content of the web version can be synchronized in real time. With the mobile device, the latest contents of the anime channel and children's channels can be watched anytime, anywhere.

Yutu Conference held or released smart TV on August 6

Recently, the reporter saw a topic on the domestic well-known TV forum online for 1,000 cool TV inside the test registration, to share the event plagiarism sent to send the post, and then in the @ Youku TV official micro-discovery of a poster, these The move is enough to prove that Youku is brewing the first generation of Youku Smart TV, which is entering the smart TV industry. It is understood that Youku Potato will hold the largest annual event of the Group in Beijing on August 6th. Youku Smart TV will be officially released.

Youku Tudou, a leading company in China's online video industry, specializes in the video field. It owns Youku and Tudou, China’s #1 and #2 video sites. On March 5th, 2015, Youku Tudou Group announced the formation of a new organizational structure, formally established the Heyi Culture BU (Business Unit) and innovative marketing BU to form Youku, Tudou, Heyi Film, Cloud Entertainment, Heyi Culture, and Innovation Marketing of the six major BUs, and the establishment of nine content centers for film, games, animation, music, education, drama, variety shows, entertainment, and information. With the support of powerful content resources, Youku TV can bring different “hardware + content” living experience to customers.

In addition, Youku Tudou cooperates with a number of licensees and hardware manufacturers, involving the OTT industry and the smart TV industry. Based on this, Youku Tuo carefully builds Youku TV, which will surely improve the configuration performance.




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