The beautiful millet refuses to say the truth that the home appliance industry must know.

They all said that "the layman looks at the excitement and the insider looks at the doorway." For the first smart air conditioner that was first unveiled at the end of June and created by the United States and Xiaomi, the biggest inspiration for the intelligent innovation and iteration of products for home appliance companies?

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Certainly not the contents of the current US air conditioner and Xiaomi company publicly disclosed and introduced. However, from the various voices, opinions and opinions that have been seen in the newspapers, everyone is focusing on the product results of the first cross-border cooperation between home appliance companies and Internet companies, as well as the product functions and advantages of Midea and Xiaomi based on capital cooperation. :

For example, it realizes the simultaneous operation of two sets of intelligent systems of Midea and Xiaomi;

For example, for the first time, intelligent control of smart bracelets and smart air conditioners is realized;

For example, the realization of the Xiaomi smart home four-piece (multi-function gateway, human sensor, door and window sensor, wireless switch) and intelligent air conditioning docking, to establish a number of application experience scenarios.

However, these are only explicit content, and there is also an important hidden content. It is the beauty and Xiaomi who refuse to say it, but it is the content that all home appliance counterparts must explore. The home appliance enterprise is always intelligent. From the perspective of technology implementation, Internet companies are intelligent in terms of personal experience and application scenarios.

A product and technology-centric, one-out product and technology only talk about user experience and application scenarios. For the average consumer, it is clear that the former is more difficult to understand, while the latter is more intimate.

It can be seen that in the past two years, a series of smart air conditioners unilaterally launched by home appliance companies have emphasized the technical and functional advantages of products and the intelligent and convenient advantages of product operation. Most of them are specialized terms and nouns that many consumers simply cannot understand.

However, what Xiaomi disclosed during the introduction of the development of smart air conditioners in the United States is a starting point and a sense of experience based on personal use and experience scenarios. For example, many people suddenly open the window when opening the air conditioner or even forget to close the window. At this time, Xiaomi's smart door and window sensor will work, thus achieving the intimate experience of "window opening air-conditioning, window closing air-conditioning".

Similar to this "person-centered" air-conditioning intelligent experience and usage scenarios, there are still many smart air conditioners jointly developed by the United States and Xiaomi. For example, the smart bracelet partially replaces the will and ideas of the person to realize intelligent control with the air conditioner.

These functions have no value for air-conditioning users, and do not really solve the pain points of users using air conditioners. I don't think there is a conclusion now, but if you don't try it, how do you know "walk" or "no"? Therefore, from this point of view, for enterprises, they must constantly change according to the needs of users. Only by "changing the strain" can we find a solution that belongs to the intelligent application and experience of air conditioners.

Therefore, for many current home appliance companies, in the process of intelligent R&D and innovation of products, we can not only satisfy the technical advantages and functional operations of the products themselves, but also jump out of the R&D thinking of the product center, from the user's use and experience. Start with the scene by creating an interesting and valuable function and experience. Such smart air conditioners will have more popularity.

Of course, in this cooperation between the two sides, Xiaomi has not yet stated the commercial intentions that have been released: through the cooperation demonstration effect with the air-conditioning giant, the solution and application thinking of Xiaomi’s intelligent air-conditioning and smart home appliances will be released to the entire air-conditioning industry. In order to seek cooperation with more air-conditioning companies and home appliance companies in smart home packages.

To know that for Xiaomi, the solution to sell this smart home module directly to home appliance companies, it is easier and more profitable than to build smart air conditioners to sell smart air conditioners to end consumers.

However, for many domestic air-conditioning companies, they can transform the existing intelligent innovation of air-conditioning through the intelligent thinking that Xiaomi has released in the air-conditioning industry to build more and more comfortable intelligence for users. Application scenario!

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