Tesla MODEL 3 is finally available, priced at 35,000 US dollars (about 227,000 yuan), or unsubsidized price. In the concept of most Chinese netizens, is this rut ​​so cheap? Yes, it is so cheap, the unsubsidized price is 35,000 US dollars. Some of the Chinese brands' electric vehicles are not as good as Tesla in terms of quality, endurance and performance. The price after subsidies will generally exceed $35,000. After the price was released, many Chinese brands of electric vehicles were estimated to be fidgeting. The quiet electric vehicle market suddenly set off a huge wave. It is estimated that the price reduction of major electric vehicle companies is inevitable.
In the face of such a Tesla MODEL 3, the just-needed crowds of these limited-city cities in Beishang are waiting for the introduction of MODEL 3 into China, just as the iPhone is waiting to be released. The reason for this situation is that Tesla's previous models, MODEL S and MODEL X, are very impressive, and the performances, quality, performance, and endurance are all very good, so even the price is low. MODEL 3 also has considerable expectations. Today, Mr. Qiu will interpret the electric vehicles that do not have the same quality at the same price in China, and the advantages of Tesla's MODEL 3 are.
Earlier layout
Although the Tesla layout MODEL 3 is not advanced in time, the architecture and platform of the entire Tesla electric vehicle have been very mature. From the electric vehicle control system and the electric vehicle energy management system developed by ourselves, Tes The whole layout is ahead of the Chinese brand, so Tesla is more mature at the system level.
In addition, Tesla is also very advanced in terms of energy layout. Here, it means that it has considerable battery capacity. Since electric vehicles are different from traditional energy vehicles, before the battery technology has not advanced by leaps and bounds, the general upgrade is the management system. This will make several generations of electric vehicles use the same type of battery, so the demand for batteries is very large, and only the advance layout can ensure sufficient capacity when the market needs. The Chinese brand car companies, whether it is the development of their own systems or the layout of production capacity, are relatively late, which is the first reason why Tesla can produce electric cars with more performance and more reliable life.
More powerful design and foundry
In terms of quality and craftsmanship, Tesla also has an innate advantage. As everyone knows, Tesla's partner is Daimler, a famous car manufacturer. In design, Tesla has a design team and design resources shared with Mercedes. This also created the startup company Tesla has a very stable design skills, whether it is modeling, crafts, or various technical problems, there are Mercedes-Benz to help solve.
The design of the car is a need for domestic manufacturers to slowly accumulate, and in terms of production, Tesla also has the advantages of quality control and assembly process of Mercedes-Benz. This will maintain a solid and stable vehicle work regardless of the high-end MODEL S or MODEL 3. The sense of exquisiteness and quality is the result of excellent design and high-level production. Although Tesla is a newcomer to the automotive industry, it is indeed difficult for Chinese brands to catch up with it in a short period of time.
More powerful integration capabilities
Chinese brand electric vehicles have a gap with Tesla in terms of strategic layout and design production, and they still do not dominate in terms of price, driving experience, technology configuration, reliability, etc., which has this company with Tesla. More powerful integration capabilities are relevant. Tesla has worked extensively with automotive industry suppliers and has a strong supply chain in the new energy sector. In addition to the cooperation with Daimler, the entire supply chain can give Tesla a very stable and reliable supply of parts. Such a strong integration capability is what Chinese brand cars lack.
Although the design of Chinese brand cars is mainly reverse development, such a model can also guarantee the maturity of structural design. In addition to its own design, other supporting suppliers also determine the reliability of the car. Due to various factors such as production scale, cost control and influence, Chinese brand cars have not been able to supply the supply chain. Therefore, the reliability of many Chinese second-tier automobile brands is very unstable. Especially for new energy vehicles, due to the limited market volume, some domestic electric vehicle manufacturers with low sales are not able to get good suppliers. While some of the best-selling brands have received excellent suppliers, the prices of their products are generally high. In addition, although many domestic electric vehicles have little difference in components, the final product prices are quite different, mainly due to the low sales volume and the inability to share the cost of the supply chain.
Futures like electronic products
The price of Tesla MODEL 3 is low. On the other hand, Tesla MODEL 3 is released on April 1st and Chinese consumers can already start booking. However, in 2011, MODEL 3 will be officially put into production. It is expected that in early 2018. Deliver users. On the one hand, Tesla's current MODEL S and MODEL X models already occupy the full capacity of Tesla, and the new factory needs to be built in 2017, and the “Gigabit Super Battery Factory†that is cooperating with Panasonic is still under construction. Under construction.
On the other hand, due to the time of the next year or so, the cost of all electronic components will also drop a lot. This cost-saving method is mainly applied to the mobile phone industry. In the automotive industry, the development of the cloth will be followed by production. The sales model is still rare. After the delay of time, to obtain the discount of the product, this is not feasible for the current Chinese brand cars, because Tesla itself has the influence of brand influence and quality, so that consumers have the courage to go Wait for such a product. If Chinese brand cars follow suit, then basically such electric cars will disappear into the fiercely competitive Red Sea.
Summarizing so much, in fact, why Chinese brand cars can't make 35,000 US dollars of new energy vehicles of the same quality is a very important factor. In the middle of this, manufacturers do not raise prices for profit, but from the side, the development time of Chinese brand cars is short. The overall automobile industry and consumer market cannot bring more excellent supporting suppliers to Chinese brand car companies. This is probably the current development status of Chinese brand cars. In the future, only steady development, Chinese brands will eventually be able to produce better models, whether they are traditional cars or new energy vehicles.
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