Recently, the first session of the “Wide Channels for Western TV Channels without Meters†was held in Chengdu. Hundreds of distributor representatives from Gome and Digital China participated in the summit. Chen Chao, manager of Gome Micro Store Operations, Li Bo, Director of Digital Display Equipment Platform Division of China Digital Electronics, and Zhang Zhenggang, Secretary-General of Chengdu Mobile Internet Association, also attended the meeting. Concerned about the "O2O era 3C product line under the channel business model changes" topic to share a lot of pure dry goods and experience. As the leading brand of the non-screen TV industry, the opening of the Western Channel Summit of the Extreme TV without screens is not only the development of the O2O mode omni-channel operation, but also the essence of the development of the rice industry and the promotion of the popularity of non-screen TVs. Sexual measures.
Offline dealers gather on-site orders are hotter than expected
At the summit, Mizumi not only introduced a full range of non-screen TV products including home and portable products, but also announced new upgraded channel policies and further improved support systems. This year, the Polar Rice will not only give superior conditions and support policies for offline dealers in terms of products, marketing, and rebates, but also provide high subsidies for offline dealer terminal image stores. Perfect channel policy and support system coupled with comprehensive market development support, Mimi hopes to provide all-round support for the growth and development of partners. In addition, the pole meter also throws a very attractive on-site ordering policy for the participating dealers. The atmosphere of the fair was very hot, and the distributor’s order quantity far exceeded expectations, and the turnover exceeded 50 million.
The representatives of the dealers who participated in the conference have been deepening the channel of 3C products for many years. They not only have excellent customer resources, but also have accurate judgments and forecasts on consumer trends. Their recognition of ultra-tall screenless TVs reflects the confidence of the industry and market in the future development of screenless TVs. A dealer’s representative stated that due to the fixed screen size and the inflexible product features of traditional TVs, they are increasingly unable to meet the demands of modern people who are more concerned with the quality of life, and none of the meters have a shoulder-length TV. Audiovisual experience, I believe that the future will gradually replace the traditional TV market.
Online, offline and win-win cooperation to promote the popularity of non-screen TVs
In the early stage of brand development, Kami Rice quickly opened up its market through an efficient and fast Internet model, gaining consumer recognition and achieving impressive results: On November 11, 2014, Kami Rice participated in the Double 11 for the first time, and its sales exceeded 20 million. In the same industry sales and sales of the entire network accounted for the first. In 2015, the sales volume of Mimi Double 11’s entire network exceeded 70 million, ranking first in the industry, which was 3.5 times more than in 2014. In March of this year, the sales of the ultra-high-definition 3D Full HD screenless TV H1 in Jingdong sold for 10 minutes amounted to 10 million yuan. At the recent 518-day Cat Customs Festival, sales of polar meters defeated traditional television in one fell swoop, rushing into the top three of home appliances for the first time, and non-screen TVs are entering millions of households.
Relying on the top-ranking sales in the online market, the company also realized the importance of omni-channel layout before the industry and quickly implemented offline channel layout. From the second half of 2015, Komi officially launched the "O2O mode of online and offline omni-channel operations" layout. In less than a year, the channels under the Noodle Line have blossomed: Cooperation with more than 200 third-party offline platforms nationwide can be seen in the famous national chain stores such as Suning, Gome, Shundian and Ebaibai. Meter's figure; In April of this year, the first official offline flagship store was launched; in May, the ultra-millimeter non-screen TV Chengdu Guomei Wanchang Experience Store opened, and consumers can already experience and purchase in more than 100 stores in the United States Department Store. Extremely no screen TV. "The expansion of offline channels is not merely to facilitate purchases, but also to bridge the gap between ultra-mimicry and ultra-friends and consumers, so that vast numbers of friends and consumers can experience our own screenless TVs. We can also More timely feedback from users, and better service for users. "The founder and CMO Yang Rong of Rice Co., Ltd. introduced it.
The discussion on the topic of "change in the channel business model under the O2O Era 3C product line", which the offline dealers are very concerned about, has also made this summit a platform for learning and exchanging advanced industry experience. Chen Chao, Manager of Gome Micro Store Operations, and Li Bo, Director of China Digital Display Equipment Platform Division, respectively introduced their experiences in O2O model exploration. Chen Chao, manager of Gome Micro Shop Operations Department, said, "Don't be blind to the Internet, and don't stick to the offline tradition. Online and offline is a win-win situation and integration. The full retail system consisting of online + offline + mobile will become the future. "The trend." Zhang Zhenggang, secretary general of the Chengdu Mobile Internet Association, also praised the online and offline layout of Kamio. He said: "The nature of Internet thinking is to achieve ultimate, professional and rapid response. +Under the line of joint efforts, the pole meter will surely get better and better.Whether it is a brand, a platform or a traditional offline dealer, all should pay attention to the synergies between online and offline, make the Internet more efficient and experience the physical store. Sense of comprehensive utilization."
For the online and offline linkages and the promotion of the popularity of non-screen TVs, Zhong Bo, the founder and CEO of DMI, stated that “the business of the partners is their own business. Only if the partners are successful, the polar meters can be successful. Rice will promote the development of online and offline partners by focusing on product commitment."
Offline dealers gather on-site orders are hotter than expected
Polar Rice No Screen TV Western Channel Summit Guests Gathered
At the summit, Mizumi not only introduced a full range of non-screen TV products including home and portable products, but also announced new upgraded channel policies and further improved support systems. This year, the Polar Rice will not only give superior conditions and support policies for offline dealers in terms of products, marketing, and rebates, but also provide high subsidies for offline dealer terminal image stores. Perfect channel policy and support system coupled with comprehensive market development support, Mimi hopes to provide all-round support for the growth and development of partners. In addition, the pole meter also throws a very attractive on-site ordering policy for the participating dealers. The atmosphere of the fair was very hot, and the distributor’s order quantity far exceeded expectations, and the turnover exceeded 50 million.
The representatives of the dealers who participated in the conference have been deepening the channel of 3C products for many years. They not only have excellent customer resources, but also have accurate judgments and forecasts on consumer trends. Their recognition of ultra-tall screenless TVs reflects the confidence of the industry and market in the future development of screenless TVs. A dealer’s representative stated that due to the fixed screen size and the inflexible product features of traditional TVs, they are increasingly unable to meet the demands of modern people who are more concerned with the quality of life, and none of the meters have a shoulder-length TV. Audiovisual experience, I believe that the future will gradually replace the traditional TV market.
Online, offline and win-win cooperation to promote the popularity of non-screen TVs
In the early stage of brand development, Kami Rice quickly opened up its market through an efficient and fast Internet model, gaining consumer recognition and achieving impressive results: On November 11, 2014, Kami Rice participated in the Double 11 for the first time, and its sales exceeded 20 million. In the same industry sales and sales of the entire network accounted for the first. In 2015, the sales volume of Mimi Double 11’s entire network exceeded 70 million, ranking first in the industry, which was 3.5 times more than in 2014. In March of this year, the sales of the ultra-high-definition 3D Full HD screenless TV H1 in Jingdong sold for 10 minutes amounted to 10 million yuan. At the recent 518-day Cat Customs Festival, sales of polar meters defeated traditional television in one fell swoop, rushing into the top three of home appliances for the first time, and non-screen TVs are entering millions of households.
Relying on the top-ranking sales in the online market, the company also realized the importance of omni-channel layout before the industry and quickly implemented offline channel layout. From the second half of 2015, Komi officially launched the "O2O mode of online and offline omni-channel operations" layout. In less than a year, the channels under the Noodle Line have blossomed: Cooperation with more than 200 third-party offline platforms nationwide can be seen in the famous national chain stores such as Suning, Gome, Shundian and Ebaibai. Meter's figure; In April of this year, the first official offline flagship store was launched; in May, the ultra-millimeter non-screen TV Chengdu Guomei Wanchang Experience Store opened, and consumers can already experience and purchase in more than 100 stores in the United States Department Store. Extremely no screen TV. "The expansion of offline channels is not merely to facilitate purchases, but also to bridge the gap between ultra-mimicry and ultra-friends and consumers, so that vast numbers of friends and consumers can experience our own screenless TVs. We can also More timely feedback from users, and better service for users. "The founder and CMO Yang Rong of Rice Co., Ltd. introduced it.
Extreme Rice No Screen TV Western Channel Summit Discussion
The discussion on the topic of "change in the channel business model under the O2O Era 3C product line", which the offline dealers are very concerned about, has also made this summit a platform for learning and exchanging advanced industry experience. Chen Chao, Manager of Gome Micro Store Operations, and Li Bo, Director of China Digital Display Equipment Platform Division, respectively introduced their experiences in O2O model exploration. Chen Chao, manager of Gome Micro Shop Operations Department, said, "Don't be blind to the Internet, and don't stick to the offline tradition. Online and offline is a win-win situation and integration. The full retail system consisting of online + offline + mobile will become the future. "The trend." Zhang Zhenggang, secretary general of the Chengdu Mobile Internet Association, also praised the online and offline layout of Kamio. He said: "The nature of Internet thinking is to achieve ultimate, professional and rapid response. +Under the line of joint efforts, the pole meter will surely get better and better.Whether it is a brand, a platform or a traditional offline dealer, all should pay attention to the synergies between online and offline, make the Internet more efficient and experience the physical store. Sense of comprehensive utilization."
For the online and offline linkages and the promotion of the popularity of non-screen TVs, Zhong Bo, the founder and CEO of DMI, stated that “the business of the partners is their own business. Only if the partners are successful, the polar meters can be successful. Rice will promote the development of online and offline partners by focusing on product commitment."
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