Last Tuesday, the 2016 (Twelfth) China Digital Television Industry Development Conference was held in Beijing.
At the conference, data on the consumption of flat-panel TVs in China from January to June 2016 and the market trend forecast report for the second half of the year (hereinafter referred to as the “Reportâ€) were released. The sales of the flat-panel TV market in the first half of 2016 were 23 million units, a slight increase over the same period of 2015. In 2016, sales of flat-panel TVs will reach 48 million units. While the increase in sales volume, the price has shown a downward trend, reflecting the increasingly fierce market competition and the arrival of the "early profit era" of television products.
The report also shows that the gap between domestic brands and foreign brands has further widened, domestic brands accounted for 85% of the market share, foreign brands only 15% share. The main reason for the retreat of foreign brands is high prices and short channels. Consumer demand is accelerating and upgrading, and all brands are high-end products.
In the transformation and development of television companies, the "hardware + content" model has become a consensus. Both Internet companies and traditional color TV manufacturers compete for content. Among them, LeTV proposed "hardware free" to "grab the content to send hardware" model to seize the market. Of course, this kind of hardware pricing is very low, and the model of bundling high-priced member services has also been questioned by shops and consumers.
Cool open will do the opposite, and use "buy hardware to send content" to counterattack. In May of this year, Cool Open held a "non-ecological, big content" new product launch. For users who purchase 50A2 new products, based on the original content, they will be given another two-year iQiyi VIP membership service.
At the same time, Cooca also collaborated with content providers in various professional fields to build a "big content" system. Through "big content" + "big data", to provide users with multimedia home entertainment "private order."
Although the marketing wars and saliva wars between TV makers are playing hard. But the essence is the same. In view of this, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, said: In fact, for television, hardware and content are all standard and are indispensable. The television industry has always followed a hardware-based approach, but the value of content can no longer be ignored. In particular, exclusive, distinctive content is very attractive to users and can enhance users' willingness to pay for viewing. Therefore, improving the ecological layout and realizing the competitive advantages of hardware and content support have become the new force for the color TV companies.
CoolTV is maintaining a strong momentum of development while maintaining the traditional advantages of technology research and development, product manufacturing, channel marketing, and service support, while increasing the cultivation of content resources. For example, in the summer of this year, there have been many large-scale new dramas that have been registered in the Cool Open Studios. In addition to the old Nine Gates, Fantasy City Three Immortals cross-border song king and other exciting programs were selected in the Cool Open Film and Television Center and its strategic partner iQIYI platform debut premiere, to develop more competitive TV cool.
It can be seen from this that the TV industry is transformed and upgraded, users are the core, hardware is the foundation, and content is the direction to seek breakthrough.
At the conference, data on the consumption of flat-panel TVs in China from January to June 2016 and the market trend forecast report for the second half of the year (hereinafter referred to as the “Reportâ€) were released. The sales of the flat-panel TV market in the first half of 2016 were 23 million units, a slight increase over the same period of 2015. In 2016, sales of flat-panel TVs will reach 48 million units. While the increase in sales volume, the price has shown a downward trend, reflecting the increasingly fierce market competition and the arrival of the "early profit era" of television products.
The report also shows that the gap between domestic brands and foreign brands has further widened, domestic brands accounted for 85% of the market share, foreign brands only 15% share. The main reason for the retreat of foreign brands is high prices and short channels. Consumer demand is accelerating and upgrading, and all brands are high-end products.
In the transformation and development of television companies, the "hardware + content" model has become a consensus. Both Internet companies and traditional color TV manufacturers compete for content. Among them, LeTV proposed "hardware free" to "grab the content to send hardware" model to seize the market. Of course, this kind of hardware pricing is very low, and the model of bundling high-priced member services has also been questioned by shops and consumers.
Cool open will do the opposite, and use "buy hardware to send content" to counterattack. In May of this year, Cool Open held a "non-ecological, big content" new product launch. For users who purchase 50A2 new products, based on the original content, they will be given another two-year iQiyi VIP membership service.
At the same time, Cooca also collaborated with content providers in various professional fields to build a "big content" system. Through "big content" + "big data", to provide users with multimedia home entertainment "private order."
Although the marketing wars and saliva wars between TV makers are playing hard. But the essence is the same. In view of this, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, said: In fact, for television, hardware and content are all standard and are indispensable. The television industry has always followed a hardware-based approach, but the value of content can no longer be ignored. In particular, exclusive, distinctive content is very attractive to users and can enhance users' willingness to pay for viewing. Therefore, improving the ecological layout and realizing the competitive advantages of hardware and content support have become the new force for the color TV companies.
CoolTV is maintaining a strong momentum of development while maintaining the traditional advantages of technology research and development, product manufacturing, channel marketing, and service support, while increasing the cultivation of content resources. For example, in the summer of this year, there have been many large-scale new dramas that have been registered in the Cool Open Studios. In addition to the old Nine Gates, Fantasy City Three Immortals cross-border song king and other exciting programs were selected in the Cool Open Film and Television Center and its strategic partner iQIYI platform debut premiere, to develop more competitive TV cool.
It can be seen from this that the TV industry is transformed and upgraded, users are the core, hardware is the foundation, and content is the direction to seek breakthrough.
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