The rapid development of smart TV manufacturers took the nose of many consumers?

According to AVC's omni-channel push total data, the retail sales volume of the color TV market in the first quarter of 2016 was 12.44 million units, an increase of 3.0% over the same period of last year. However, due to the continuous decline in TV panel prices, the color TV companies’ Sales and profit margins continue to be compressed. Ovid Cloud Network (AVC) analysis believes that in the increasingly fiercely competitive TV industry, to achieve a better profit margin, color TV companies must innovate at the product end, that is, through technological innovation to produce products that meet consumer needs. .

To say that the current color TV industry product innovation and competition direction, in the display technology, I am afraid to be divided into Skyworth as the representative of the OLED and push with Hisense Hisense ULED, and not catch up, ready to re-advance the layout QLED Samsung this Three camps. Although OLED is the trend of the times, it has also been criticized by different LCD TV manufacturers in the promotion process. However, according to the development of the industry chain, the recent outbreak of OLED growth may be the result of accumulating over the past few years.

For the Internet TV brand, it has always been a frontier for the application of new technologies. It has developed different degrees of demand in terms of super-sized, 4K resolution, ultra-thin, curved surface, split body, and user's comprehensive experience.


(Millet's split TV)

From the perspective of OLED applications, Coolpad is at the forefront of Internet TV. The CoolTV T55 OLED TV, which was released in March, is the first OLED TV in the Internet TV brand. I remember some time ago, Wang Xiaochuan, head of TV, said when talking about the development trend of OLED TVs, Xiaomi will not enter the OLED industry temporarily, mainly because the current supply of OLED panels is seriously insufficient. When conditions are ripe, Xiaomi will enter in time. This has a problem. Why can Coocaaut produce OLED TVs, but as the Internet's representative manufacturer, Xiaomi, it is subject to supply chain factors and temporarily assumes a dormant state?


(Cool T55 OLED TV)

Cool open has such an advantage, you have to talk about starting from the cool open. Previously, Cool Sky was an online brand owned by Skyworth. Since it was independently operated in April of last year, Cool Open has become a truly Internet TV brand, but the resource advantages that Cool Open has have remained unchanged.

Skyworth is a leading company in the color TV industry in China, and its strategic partnership with LGD can be at least half a year before the first time users can obtain screen resources. TV brands have greater advantages.

In addition to the OLED screen display technology, in the aspects involving the actual user experience, the development of various companies is also spared no effort. For example, LeTV is at the forefront of domestic manufacturers on large TV screens. In the 4K resolution, related products of various companies are involved, which has become the most fierce part of the competition between products for differentiation. For example, the recently released LeTV 4 X50 Pro and Coocaa 50A2 HiFi large content TV are all based on 4K resolution.

However, when the technology is equivalent, to pull apart the competition, you have to work hard in other areas. For example, the cool-running 50A2 makes a difference in the acoustics and appearance that most users feel. With the addition of the HiFi chip, the sound quality is far behind other products. On the exterior design, the Red Dot Awards design team once again demonstrated the unique design ideas.

But looking at the above points, what the user really needs is the screen display and sound quality. The rapid development of smart TVs has led many consumers to be led by the nose and failed to realize the most essential purpose of television. What ecology, what big memory may not be the most important. For the user's demand for excavation, the individual feels cool and better.

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