Forbes magazine today revealed some details of Apple's wearable Augmented Reality digital glasses in an article. According to people familiar with the matter, Apple is expanding its business into the field of wearable digital glasses, a risky but potentially profitable market.
The Apple project is still in the exploratory phase, and the device will be wirelessly connected to the iPhone, displaying images and other information in the wearer's field of view, and using augmented reality. According to the source, Apple asked relevant personnel to keep their mouths shut and not to talk about this secret project.
Apple has reportedly talked to potential suppliers about its eyewear project. The company has ordered a small number of near-eye displays from a supplier for testing. But Apple has not yet ordered enough components for mass production.
Sources said that if Apple finally decided to continue developing the device, it would be launched as early as 2018. It has always been Apple's practice to test many different products at the same time and continue, suspend or cancel projects without being made public. Apple spokesperson Trudy Muller declined to comment on Forbes' report.
At present, Apple CEO Tim Cook is under pressure to provide new products, because iPhone sales, which account for two-thirds of Apple's revenue, have slowed down. In July, he showed enthusiasm for augmented reality after the rise of Pokemon Go. Apple glasses may be Apple's first hardware product directly facing AR. Apple strengthened its AR product development capabilities through acquisitions. In 2013, Apple acquired PrimeSense, which developed motion sensing technology in Microsoft's Kinect gaming system. Apple subsequently acquired software startups Metaio Inc. and Flyby Media Inc. in the field in 2015.
Cook said in a conference call with analysts on July 26 that "AR can have good products, and we have and continue to invest heavily in AR. We believe that Apple can provide customers with great AR products, while Apple Also get a great business opportunity."
Apple's challenge on AR is to integrate all the required technology into a pair of glasses connected to the Internet, and as small and smooth as possible, suitable for ordinary people to wear, while the battery must be long-lasting and powerful, currently, AR chips, batteries and other components Within a year or two, volume and performance may not be enough to drive a full AR eye experience.
However, over time, technical challenges may have given Apple a leading edge, and the company has historically been accustomed to turning problems that others cannot solve into easy-to-use mass devices. For example, Apple reduced fingerprint technology to the unlocking mechanism of the iPhone and brought expensive touch screens to the general public in the first generation of iPhones.
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