If you say that 2-3 years ago, the evaluation of OLED display technology, you can only use "good" to describe, nothing more. Products using OLED display technology have many advantages, such as: In theory, it can achieve infinite contrast, image quality display layering is stronger; fast response time, no tailing, afterimages, etc.; OLED viewing angle is wider; color gamut is more Wide, the color gamut value is greater than 100% in the BT.709 color gamut standard; OLED flexible features, suitable for curved TV and so on.
But this year, at CES and AWE, LG and Skyworth released OLED wallpaper TVs, Sony A1 TVs, and Philips' latest OLED TVs. Through OLED display technology, TV has undergone a revolutionary form. Variety. In addition, the flexibility of OLED screens can create curved displays, U-shaped displays, transparent displays, etc. The emergence of these innovations and creative methods has given industry experts and experts a new understanding of OLED. Staying "good", but "amazing" in any form or any way that OLED can bring.
"All things are displayed", which means that the future display should have characteristics of Everywhere, Any form, Borderless, etc. Nowadays, the maturity and wide application of OLED technology make this concept become reality. Moreover, more and more brands have joined the OLED camp. In early 2016, there were only 5 global OLED TV manufacturers; and by 2017, 13 TV manufacturers including Chinese manufacturers had introduced OLED TVs and still showed Constantly expanding trend. Terminal manufacturers have added codes to help promote the popularity of OLEDs.
In terms of terminals, after years of market education, OLED TVs have become more and more recognized by consumers and the consumer end has gradually matured. In terms of upstream panels, panel companies such as LG and BOE have invested heavily in OLEDs. According to AVC data, it is estimated that global shipments of OLED panels in 2017 will reach 1.5 million, an increase of 78% year-on-year. 2017 is destined to become the next enthusiasm for OLED.
Of course, at present, OLED TVs are in a high-speed rising phase. Due to problems such as the upstream panel, OLED products are faced with a high cost and high price. However, with the various display applications of OLEDs, more and more companies and industry chains have entered the OLED industry upstream. This year, the prices of OLED TV products are clearly under investigation. It is believed that in the future, the price of OLED TVs will continue to decline, and it will be time for OLED TVs to fully explode.
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