Amazon used AI to play fashion stylists and designers nervous?

Amazon is developing a smart software that can analyze fashion trends and customize related fashion products.

Artificial intelligence has been helping journalists, athletes and doctors work. Soon, it may also become a frequent visitor to the T station. At the very least, Amazon has its own way. The retail giant is busy developing a series of machine learning projects to help the public and fashion designers explore the next fashion trend. Of course, if you use Echo, Amazon’s smart voice assistant, to buy a jacket or dress online, this smart software comes in handy, but it’s a common thing.

In fact, this new technology is to use computer algorithms to learn clothing style from the pictures first, and then use the collected clothing data to re-customize fashion products. If you want, a smart fashion designer will be on the stage. But this intelligent robot is still far from Chanel's design level, but it at least shows that Amazon is working hard to develop. It is not hard to imagine that the practical application of this smart project will help improve Amazon's brand image.

At a recent symposium, MIT teamed up with Amazon on the smart project's research team to present their findings. At the seminar, researchers who specialize in making machine learning better combined with fashion trends have published a series of research papers. Other researchers have demonstrated an intelligent algorithm that identifies fashion-related media data (which may be good news). In addition, two Indian researchers presented a smart software that can analyze the customer's clothing size through the customer's past clothing purchase data.

It is worth noting that a research group at the University of Maryland has also demonstrated an "apparel style transfer" smart system designed for clothing. Through application promotion like Prisma and Facebook sponsorship, this smart software can apply the style of dress you want to try to your photos. In terms of fashion, it allows you to design your own clothes based on other styles of clothing. Researcher Tim Oates said: "These research results show that intelligent software is not only very successful in the user's clothing style transition, but also can customize the user to dress."

Some experiments with Amazon have already achieved results. In April of this year, Amazon launched the Echo Look camera. The camera will provide you with an artificial intelligence designer dedicated to you by scanning your selfie. Ultimately, Amazon’s goal is to use machine learning to conquer the fashion world in the future.

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