As early as 2003, the Municipal Urban Authority set up an LED outdoor electronic display on the streets of the provincial capital to provide urban management information to serve the public. In the past few years, it has been favored by the general public. However, as time went by, the previously set display gradually revealed problems such as a small number, a small area of ​​filial information, and signal attenuation. At the same time, in the rapid development of information technology, traditional paper media is increasingly affected by new media. Shijiazhuang Daily has encountered new challenges in its development.
Based on the common difficulties and challenges faced by both parties, after active communication, in early 2007, the leaders of Shijiazhuang Daily and the Municipal Urban Administration agreed to integrate the resources of both parties to jointly create a new LED outdoor video.
The two sides believe that the successful implementation of the project will further enhance the image of the provincial capital city, promote the city's urban construction "a big step in a year, three years of great changes" work, and expand the scope of urban management services, extending the outdoor electronic display The function of citizen service. At the same time, the project is also an important measure for the transformation of Shijiazhuang Daily from traditional media to modern media strategy.
Recently, the two sides signed a cooperation agreement, decided to adopt a market-oriented operation mode, implement the LED outdoor video media project, update and renovate the existing display facilities, and create a new media communication platform with LED outdoor electronic display as the carrier.
According to the content of the agreement, the first phase of the LED outdoor video media project, with an investment of 30 million yuan, was raised by Shijiazhuang Daily. At the same time, there are 10 outdoor LED display upgrades on the provincial capital. At the same time, in the “four horizontal and six vertical†bustling intersections within the second ring, 10 new LED displays will be built, bringing the total number of urban display screens to 20. The first phase of the project will be completed by the end of June this year to ensure the dissemination of information on the Beijing Olympic Games. Then plan the second phase of the project.
The outdoor video media project will be dedicated to building a "heart-to-heart bridge" for the party's heart and mind, disseminate the party's and the country's lines, policies, and policies in a timely and accurate manner, interpret the laws and regulations for urban construction and management, and strive to highlight service and Visibility, build an outdoor video media that is service-oriented and has news and entertainment functions. Among them, it is initially determined that on the basis of the original column, the "News Express", "Service Supermarket", "Festival Reminder" and other sections and columns will be set up to make this new media platform a highlight of the city's solutions for the people. .
Based on the common difficulties and challenges faced by both parties, after active communication, in early 2007, the leaders of Shijiazhuang Daily and the Municipal Urban Administration agreed to integrate the resources of both parties to jointly create a new LED outdoor video.
The two sides believe that the successful implementation of the project will further enhance the image of the provincial capital city, promote the city's urban construction "a big step in a year, three years of great changes" work, and expand the scope of urban management services, extending the outdoor electronic display The function of citizen service. At the same time, the project is also an important measure for the transformation of Shijiazhuang Daily from traditional media to modern media strategy.
Recently, the two sides signed a cooperation agreement, decided to adopt a market-oriented operation mode, implement the LED outdoor video media project, update and renovate the existing display facilities, and create a new media communication platform with LED outdoor electronic display as the carrier.
According to the content of the agreement, the first phase of the LED outdoor video media project, with an investment of 30 million yuan, was raised by Shijiazhuang Daily. At the same time, there are 10 outdoor LED display upgrades on the provincial capital. At the same time, in the “four horizontal and six vertical†bustling intersections within the second ring, 10 new LED displays will be built, bringing the total number of urban display screens to 20. The first phase of the project will be completed by the end of June this year to ensure the dissemination of information on the Beijing Olympic Games. Then plan the second phase of the project.
The outdoor video media project will be dedicated to building a "heart-to-heart bridge" for the party's heart and mind, disseminate the party's and the country's lines, policies, and policies in a timely and accurate manner, interpret the laws and regulations for urban construction and management, and strive to highlight service and Visibility, build an outdoor video media that is service-oriented and has news and entertainment functions. Among them, it is initially determined that on the basis of the original column, the "News Express", "Service Supermarket", "Festival Reminder" and other sections and columns will be set up to make this new media platform a highlight of the city's solutions for the people. .
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