Shanghai Light City Hegemony 8 strokes occupy the best of time and place


Three years ago, in the professional lighting market in Shanghai, as long as the Shanghai Lighting City said it was the second child, no one dared to say that it was the boss. Nowadays, with the demolition of Shanghai Lighting City, Shanghai's professional lighting market seems to be in a situation where the dragons are headless. In the future, who will become the overlord of the professional lighting market in Shanghai?

Will the city wall lighting city, which is rising strongly, become the "answer" we expect?

East China Power Force rises strongly

In 2000, Shanghai City University Lighting City was grandly opened. At that time, the rapid development of Shanghai's economy and the lighting industry also ushered in a vibrant spring. In the first China Top Ten Lighting Market Selection Campaign in 2003, Shanghai Lighting City and Shanghai Haoshijia Lighting City were honored shortlisted. CityU Lighting City was a newborn and missed this ranking. In the following days, CityU Lighting City actively reformed and dared to change. First, it completed the market reconstruction, then integrated and optimized the merchant resources, and strongly supported the merchants to implement the brand operation. Four years later, CityU Lighting City finally came to the fore and became the leader in the professional lighting market in Shanghai.

General articles: Heaven falls to the ranks of the people

A thousand troops are easy to get, and one will be hard to find. Similarly, the development of a city of lights also depends on the thinking and ability of the leaders. Mr. Song Shengsheng, the leader of Shanghai Chengda Lighting City, has been working for 30 years and has always been pursuing the business philosophy of “continuous pursuit, continuous transcendence, and creating a first-class market. Under his leadership, CityU Lighting City is advancing with the times. Going to enhance the brand and satisfy the customers" as the enterprise tenet, adhering to the enterprise spirit of "exploitation and innovation, rigorous and pragmatic, unity and cooperation, and establish a brand", leading a 45-person market management team, forging ahead, to "love the post, "Due diligence, self-improvement, excellence" as the team's code of conduct, the city's lighting city from a newborn to a strong young boy. For such a leader, the city's lighting city business owner Daguang lighting Zhang Fuhuai boss with four The words gave a generalization: "stable, rigorous, pragmatic, benevolent", which also reflects the merchant's recognition and support for Song.

Topography articles: 扼守重重担千钧

Judging from the location, East China is one of the regions with rapid economic growth in China, and the Yangtze River Delta region with Shanghai as the center is the focus of economics in recent years. As one of China's megacities with a population of over 10 million, Shanghai's market capacity and consumption capacity should not be underestimated. As an important market in Shanghai, CityU Lighting City has its potential for development.

City University Lighting City has convenient transportation and dozens of bus lines passing through it, which is very convenient for the public to come to buy lighting lighting products. Moreover, it is very convenient from the city center such as the city of Light to the People’s Square. Around the Lighting City, five main roads surround the Light City, namely: Wenshui Road, Gonghe New Road, Zhongzhong Road, Zhongshan North Road and Jiangchang Road. These five main roads are not only spacious, but also convenient for access and lighting. Input and output of goods. The Metro Line 1 passes through the City of Lighting City, adding a brighter color to the more convenient transportation environment.

Strategy articles: ups and downs

Government policy is an important guarantee for market operations. If there is a policy-supported market, development will be smoother. In Shanghai Chengda Lighting City, the state has stipulated a total land area of ​​10,000 square meters for rent. In 2004, the total rent was 950,000 yuan/year, and now it has risen to 1 million yuan/year, an increase of only 5%. In addition, the store has an average division of the storefront, the tax amount for each store is 300 yuan / month, more than the additional payment, some stores will have some tax policy preferential. With the support of these policies, CityU Lighting City has no worries and rapid development.

In addition to the support of the superiors, the scope of influence of one's generals is also very important. In addition to being well-known in Shanghai, Shanghai Chengda Lighting City also has consumers in Jiangsu, Zhejiang, Anhui, and Fujian. In addition to the strong economic effects of the big city of Shanghai, the strength of the city itself is also attracting these people. An important factor. The performance of CityU Lighting City in the past eight years proves that its operational capability and management level are worthy of praise.


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