Tianci system hot cause industry thinking

In November 2012, the millet box set off the first wave of “box fever”. Since then, LeTV, PPTV, Quickcast, Alibaba, Huawei and Hisense and other companies have contributed to this, and Shenzhen Shanzhai’s cargo has swarmed into the market. The box is full of people and it is very lively.

The so-called box is a hardware product that allows ordinary TVs to connect to the Internet. It can help ordinary TVs to realize many functions of Internet TVs, including watching online videos, shopping online, listening to MP3s, and playing entertainment and casual games. In addition, it can also access pictures and audio/video content on external devices such as smart phones, tablets, and PCs to enrich people's entertainment.

However, in the eyes of professionals, the function of the box in actual use is greatly limited, and at best it is a transitional product between ordinary TV and smart TV.

First of all, according to the “Operational Management Requirements for Holding an Internet TV Licensing Authority” issued by the independent State Administration of Radio, Film and Television of the People's Republic of China in 2011, “Internet TV content service platform can only be accessed on the Internet TV integration platform approved by the State Administration of Taxation. Internet TV integration The Internet TV terminal products selected by the organization for cooperation can only be connected to the Internet TV integration platform. Terminal products must not have other channels for accessing the Internet." So far, SARFT has issued Internet TV integration platform operation licenses only to 7 agencies including Hunan Broadcasting, BesTV, CNTV, Hua Digital Media, and Southern Media.

This means that, as a box maker of Internet TV content service platforms, they must cooperate with any of the 7 licensed integrated broadcast control platforms before they bring the box to the market, and they are fully authorized by the other party in playing the content. However, because the vast amount of Internet video content and entertainment and leisure applications are not owned by the 7 largest licensees, multimedia information in smart phones, tablet PCs, and PCs cannot be controlled by integrated broadcast control platforms. They are bound to be blocked in the box. In addition, the user experience of the box is greatly reduced.

Secondly, for professionals, the box is just an expedient measure before the popularity of smart TVs. It artificially separates “smart” and television functions, making television a pure display. At present, smart TVs have not only come out, but even the popularity of cloud TVs has become a trend.

According to data from the survey organization Display, in 2013, China’s cloud TV sales are expected to reach 26 million units, and the product penetration rate is 90%. Gartner, a well-known US consulting firm, believes that the Chinese market will become the main market for cloud TV following the United States. Some people think that 2013 is expected to become the outbreak of cloud TV in China, and that the box will eventually lead to ruthless crowding out of cloud TV.

An engineer at a box foundry company clearly pointed out that the core of the development of televisions equipped with intelligent systems is not the box, nor the television itself, but the service experience it brings. Therefore, the best TV experience in the future is to embed the function of the box into the TV, instead of giving the TV a “box” to the outside, increasing the difficulty of use and sabotaging the user experience. "No one said these words of advice. Everyone is blindly tying the TV and the box together. But the tough melon is not sweet." The engineer told reporters.

Therefore, there are views in the industry that users do not pay for the transitional products without full-scale content guarantees. They should follow the market trend and purchase a smart TV with autonomous operating system in one step. Connecting to the Internet will enable you to enjoy Living room entertainment experience, video content without the restricted area, "four-screen interactive" since then arbitrary.

China's color TV market is no longer an era of spelling concept, hardware, price, and appearance. Competition involving user experience is king. Experience excellent television can make people feel physically and mentally happy and let users relax and enjoy more healthy time at home. Bad products not only allow users to refuse them, but they also have to abandon the market. The collective decline of Japanese household appliance companies such as Sony, Toshiba, Sharp, and Panasonic, and Nokia's and Motorola's overall defeat have all sadly demonstrated this rationale. Therefore, the focus on user experience has reached an unprecedented height in the domestic television industry.

Based on this background, Skyworth Group, with its many years of practical experience in the TV industry, proposed its own understanding of the user experience and made an attempt to build a purely experience-based king and user-king TV operation from scratch. System - God-given system. It not only has a very humanized interactive control experience, but also has very excellent technical background support.

Tianci System has in-depth considerations in all aspects of TV products, including hardware (compatibility), software (multitasking, continuous upgrade), content (transboundary integration), and interaction (blind operation, hover UI). Quality improvement. Because of this, some experts regard it as a category 3 operating system after the operating system of computers and mobile terminals.

Its introduction makes the concept of Skyworth Health TV more deeply in the user's mind. It adopts a simple and humanized operation mode, and it resonates with consumers with a high degree of recognition of smart TVs, and it proposes a return to the whole industry. It is a starting point for watching TV. A senior commenter pointed out that Skyworth’s appeal helped China's color TV industry to remove impetuosity and hype, and really calmed down to develop products that consumers were interested in and put humanity care for users into action.

Just like mobile phone banning pagers, the box will eventually go away, the future market belongs to smart TVs represented by cloud TV, and Skyworth TVs equipped with heavenly smart operating system will eventually become the crown of the intelligent system TV. Pearls.