The "profitee marketing" that the lamps used to cover was already yesterday's yellow flower. There were 6529 batches of data statistics lamps and electric light source export inspections, and the export value was 213 million US dollars, up 27.7% and 42% respectively. According to the survey data, the meager profits of the lamps and the fierce competition, some small and medium-sized lighting companies have exported their lighting products to Europe and the United States.
The upstream property was cold, and the demand for lamps was significantly reduced. The state introduced a series of policies to curb housing prices. This made the real estate market cold, no one bought a house, no one renovated, what about buying a lamp? It is understood that this year, the lighting industry seems to have lost the previous "small Zhang", the demand for lighting technology lighting has been significantly reduced, and the daily sales are much worse than before.
Analysis of the current situation of the lighting market, "profit marketing" has gone
Both revenue and expenditure are large, and profit margins are shrinking.
The universal lighting stores are all "light and bright". “If you don’t turn on the lights, it’s hard for consumers to see the final effect of the lights, so in order to attract consumers, some popular recommended lighting products will be opened. Of course, this means having to bear a relatively high electricity bill.†Expensive storefront Rent, store staff, decoration, water and electricity, etc., although earning a lot, but the basic expenses of the entire lighting store, to the net sales here can only enjoy the pleasure of "big into the big out". Insiders said: "The lighting industry does not see much profit, so from other industries, operating lamps can only be said to have considerable profit margins."
Following the bargaining rules in the past, the price of the different lamps left in the profit is generally more than 200 yuan, and a considerable number of lamps are priced at several thousand or even tens of thousands of yuan, and some individual categories are sold for more than 100,000 yuan. In terms of specific operations, the price tag has become meaningless, and most lighting salesmen have indicated that they can give a 6-10% discount. “Because the lighting market is affected by the violent industry, many consumers still follow the bargaining principle of last year, that is, half price and then squeeze out 30%~40% of the price of water, so there is no left. How much profit." Ms. Chen of Foshan Lighting told reporters.
The market has been eroded and profits are approaching the edge
A large number of brand lighting dealers said that the market has been eroded and profits are approaching the edge. In 2013, the segmentation of the lighting market became more and more obvious. Many customers often asked that the choice of crystal light source is still energy-saving lamps and LED bulbs, and the requirements are different in terms of models. This has given birth to a lot of unbranded workshop-style lamps. Although the shape is cool, most of them are not long-lived and unsafe, and the price is the best killer for them to grab the lighting market.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
The upstream property was cold, and the demand for lamps was significantly reduced. The state introduced a series of policies to curb housing prices. This made the real estate market cold, no one bought a house, no one renovated, what about buying a lamp? It is understood that this year, the lighting industry seems to have lost the previous "small Zhang", the demand for lighting technology lighting has been significantly reduced, and the daily sales are much worse than before.
Analysis of the current situation of the lighting market, "profit marketing" has gone
Both revenue and expenditure are large, and profit margins are shrinking.
The universal lighting stores are all "light and bright". “If you don’t turn on the lights, it’s hard for consumers to see the final effect of the lights, so in order to attract consumers, some popular recommended lighting products will be opened. Of course, this means having to bear a relatively high electricity bill.†Expensive storefront Rent, store staff, decoration, water and electricity, etc., although earning a lot, but the basic expenses of the entire lighting store, to the net sales here can only enjoy the pleasure of "big into the big out". Insiders said: "The lighting industry does not see much profit, so from other industries, operating lamps can only be said to have considerable profit margins."
Following the bargaining rules in the past, the price of the different lamps left in the profit is generally more than 200 yuan, and a considerable number of lamps are priced at several thousand or even tens of thousands of yuan, and some individual categories are sold for more than 100,000 yuan. In terms of specific operations, the price tag has become meaningless, and most lighting salesmen have indicated that they can give a 6-10% discount. “Because the lighting market is affected by the violent industry, many consumers still follow the bargaining principle of last year, that is, half price and then squeeze out 30%~40% of the price of water, so there is no left. How much profit." Ms. Chen of Foshan Lighting told reporters.
The market has been eroded and profits are approaching the edge
A large number of brand lighting dealers said that the market has been eroded and profits are approaching the edge. In 2013, the segmentation of the lighting market became more and more obvious. Many customers often asked that the choice of crystal light source is still energy-saving lamps and LED bulbs, and the requirements are different in terms of models. This has given birth to a lot of unbranded workshop-style lamps. Although the shape is cool, most of them are not long-lived and unsafe, and the price is the best killer for them to grab the lighting market.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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