"Top Ten Brands" of Appliances Refers to PPC

During the National Day, consumers in the home appliance stores to understand the relevant product information, various versions of the "top ten brands" to consumers dazzled and confused.

Household appliances consumption network learned that from the air conditioners, refrigerators, color TVs, washing machines to air purifiers, water purifiers and other home appliances, there are now different organizations named by the different names of the "top ten brands", such as home appliances ten influential brands , Ten major household appliances brands, kitchen appliances, ten brands. Selection units include a home appliance association, a statistical research center, and a consulting company.

Marketing expert Zhou Yamshan said that most of these selections did not have standards in advance, and there was no supervision afterwards. In essence, they were bid rankings, and some even received certification directly.

Dong Zhengwei, a lawyer of Beijing Zhongyin Law Firm, said that home appliance companies have been suspected of false propaganda by spending money to buy “Top Ten Brands” and misleading consumers.

Zhou Yai-shan suggested that the government should formulate industry rules and standards, impose penalties on institutions and enterprises that violate the rules, and form a third-party evaluation agency that can be trusted by one or several companies and consumers by free competition in the market. Appliance brand selection list.