The initial capital investment in the big LED marriage EMC model "looks beautiful"?

Recently, the LED industry has developed rapidly, and it is even more powerful after the joint EMC model, but there are still many problems to be solved.

EMC mode Opens the weapon of the LED market

According to reports, the price of energy-saving lamps has been stable at 6-20 yuan, while the price of general LED lamps is 30-200 yuan. The huge difference in prices has led to the difficult implementation of LED lighting.

It is reported that most of the current LED lighting market is still dominated by manufacturers, most of the manufacturers in the technical research and development and production investment burdens, in the market promotion and application can only be a small fight. In addition, the current green lighting products are costly and the products are not fully mature. Many manufacturers' distribution channels are only for the wait-and-see test.

With the EMC model, you can break this embarrassing situation. It is reported that EMC does not simply sell products or technologies, but rather promotes a financial management method that reduces energy costs. After seeing the energy-saving benefits, EMC will share the energy-saving results with customers and achieve a win-win result.

In 2012, the “Dongguan City Promotion and Application LED Lighting Product Work Plan” was announced and implemented, and all town streets were encouraged to adopt the EMC operation mode when replacing LED lighting products. The key is EMC's contract energy management mechanism, which is guaranteed by the government, and LED companies benefit from energy efficiency.

Wang Jiancheng, the boss of Dongguan Yingtong Photoelectric Lighting Technology Co., Ltd. pointed out: "In the early days of high LED lighting costs, EMC was once considered a tool to open the market, which can reduce the cost of the owners and achieve energy saving and emission reduction targets."

Difficulties in promotion “Energy saving effect cannot be determined”?

However, the fly in the ointment is that the “looking beautiful” EMC model has many obstacles in reality. There are malicious competition, low profit, difficult communication with users, lack of professional energy-saving service companies, etc., resulting in EMC mode. Dongguan LED commercial market encountered resistance.

"The most fear is vicious competition," said Cao Chunlin, the boss of Dongguan Hongxi Lighting Appliance Co., Ltd., "For example, an LED lamp, the normal market price is 70 yuan, but some people sell 40 yuan."

In addition, in the process of promotion, many people questioned, “If you change to LED lights, isn’t the cost of buying lights before wasted?” Others believe that it takes a lot of money to carry out comprehensive energy-saving renovations. It takes a lot of energy, but the energy saving effect is not certain.

There is a bottleneck, the initial capital investment is too large

The reporter learned that after hard work, some enterprises in Dongguan began to accept this model. Not long ago, the intersection of 256 Provincial Road and Beihuan Road in Houjie, Dongguan, was replaced by LED street lights in Huijing Huafu Community. This is the result of cooperation between the property company and Yingtong Optoelectronics. This is undoubtedly the commercial lighting of Dongguan Optoelectronics. A successful model for promoting LED lamp products using the EMC model. In fact, the EMC model that has gradually become a "new darling" has made many businesses see a new profit model.

However, an economist at Dongguan Institute of Technology pointed out that as a developing model, EMC involves multi-party cooperation and needs cooperation from many aspects, including risk pressure, financing forms, product quality assurance, and measurement standards. One of the difficulties in the EMC model is the pressure of funding. In theory, the initial funding for the EMC model transformation should be made by LED companies, but it is millions of dollars, and there is no return in the short term. Fortunately, if two projects are started at the same time, a large amount of mobile capital can be consumed by any enterprise. This is a practical problem to be considered.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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