4K TV has become the main battlefield for domestic brands

According to incomplete statistics, there are currently 9 mainstream color TV brands at home and abroad, more than 15 series, and nearly 40 4K TVs are sold in the market, with product sizes covering 39-84 inches. According to AVC monitoring data, in the 24th week of 2013, domestic brands accounted for more than 94.5% of the 4K ultra-high-definition market segments. This is definitely a surprising figure. Then why has domestically produced television, which has been technically following Japanese and South Korean manufacturers, go ahead of the market this time?

In domestic brands 4K TV market <br> <br> put more resolute in dealing with this new concept 4K TV products, the domestic brands assumed a "one way to" determination, it also allows them to To focus on one point better, compared to other foreign manufacturers such as Sony, Samsung, LG are still hesitant to push 4K TV or OLED TV.

At the CES 2013 US Consumer Electronics Show, we can see one such scenario - the Japanese Sony and Panasonic have launched 56-inch OLED TVs, while Korean Samsung and LG have introduced 55-inch OLED TVs. The difference is that Sony and Panasonic 56-inch OLED TVs are designed with 4K resolution, which is currently the largest OLED TV in the world; Samsung and LG's 55-inch OLED TVs are 1080p Full HD. However, based on the general version, the flexible OLED model was also introduced.

For those foreign brands obsessed with OLED technology, industry sources pointed out that LCD is a kind of display technology with inherent disadvantages. The problems of poor performance on the black market and the drag and drop of dynamic screens cannot be eradicated completely. LCD technology has developed over decades. It has reached its peak and there is almost no room for further presses. Because of this, people are looking forward to the next generation of OLED display technology, OLED display technology has many revolutionary advantages, so it is also strongly supported by giant brands such as Sony, Panasonic, LG and Samsung.

Although OLID display technology has various advantages, OLED panels are more costly than TV panels with 4K resolution, and thus cannot be mass-produced at the moment, and dedication to OLED technology also indirectly affects foreign brands for 4K. Market investment, in this context, the "single-line combat" domestic brand battle has also been taken advantage of.

4K-made products have a price advantage <br> <br> addition to focusing stronger than the current domestic market 4K TV is so popular, there is a major reason I must mention that the price is more close to the people.

In this regard, those consumers who are in front of TV counters in home appliance stores are the ones who have intuitive feelings - the follow-up of domestic color TV sets quickly lowered the price of 4K. In the TCL, Changhong, Hisense counters, 50-inch 4K color TV prices are below 10,000 yuan, sales staff said that during the promotion period can be won at around 8,000 yuan, while the high-end LED price is about 7,000 yuan, the price of domestic 4K TV has Begin to approach the trend of popularization.

While lowering prices, some domestic brands have also devoted great efforts to ultra-high-definition technology. This month Skyworth announced the launch of the industry's first full-color 4K TV 65E 900U, according to its color TV division president Liu Yuzhi’s explanation. The 4K series refers to the use of red and green two-color phosphors instead of the original yellow phosphors in LED backlights, and by increasing the concentration of 30% color filters, which means that the color gamut can be improved by 35% compared to ordinary 4K TVs. Konka recently launched the Supreme Master UD series TV in Shenzhen. With a new 8-core chip, this series of TVs can start at a second speed and can almost reach the point of view without waiting for the traditional TV screen to gradually lighten.

In this regard, the Chinese Electronic Video Industry Association Secretary-General Bai Weimin believes that from full HD 3D, cloud TV, 4K ultra high-definition and then to the full color domain, domestic brands in the technological innovation seems to be better than the foreign brands "too through" the consumer market thought.

In any case, at present, the 4K TV market has become the “home” of domestic brands in terms of selling price or technology. Moreover, the power of discourse of China's color TV industry will also be significantly enhanced and the industry value chain will be successfully implemented. Move, and this has brought about a rapid increase in product added value and profit.