Infineon announces official entry into the LED driver IC market

[Reporter / Long Zonghui] As the core component of the power supply, IC has been continuously driven by the global LED lighting market, and the sales growth of various major manufacturers has begun to increase. According to the High-Tech LED Industry Research Institute (GLII), sales of the LED driver IC industry in the mainland will increase by 50% in 2014, and product shipments will maintain an 80% increase.

In 2013, the output value of domestic LED driver ICs was about 1.2 billion yuan. The sales volume of the top five LED driver IC companies in China accounted for 700 million yuan of output value, and the localization rate has reached 60%-70%.

Recently, Infineon Electronics (Hangzhou) Co., Ltd. announced the launch of two INV3121/INV3123 driver chips that suppress LED strobes, and officially entered the IC market.

Mao Zhaojun, director of Infinex's marketing planning department, said in an interview with Gaogong LED reporter that entering the LED driver IC market can make full use of Infineon's own strong technical accumulation, research and development strength and relatively mature sales network. They hope to make a difference in the product definition, research and development stage of the IC design front end and the brand promotion stage of the sales back end, and take the development of the IC business to complete the important puzzle of the company's future development.

Infant's previous business was mainly based on LED drive power, and most of its sales came from overseas markets. "We have considered the compatibility of the original LED driver power business and IC business in the definition stage of IC products." Mao Zhaoying said that Infineon will avoid the competitive relationship between IC business customers and the original business. Because its IC business is positioned in the application of small power segments (<40W) in indoor lighting, and because China is currently the most important producer of global lamps, the customer base of IC business mainly produces T8 tubes, downlights, panel lights, Domestic lighting manufacturers and small power supply manufacturers of bulbs. At the same time, Infineon will have certain propaganda and promotion in foreign markets, and the results of both markets will certainly be the best.

From the current point of view, the focus of Infineon's IC promotion will focus on two major blocks of ripple suppression and thyristor dimming control chips. The two chips introduced in the first step are different from the traditional two-stage processing by DC-DC conversion. It adopts a single-stage PFC topology solution, which can achieve perfect connection with the common power supply topology on the market. The peripheral components are reduced accordingly, and the power cost of high PF and low ripple is also reduced.

At the same time, Mao said that as a professional LED driver solution provider, Infineon will continue to introduce new products to bring simpler, low-cost and high-performance design and high-quality services to customers. More industry partners build long-term business relationships.

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