[Source: Gaogong LED 's " LED Good Products" magazine February issue reporter / Zhu Chunwei] Looking back, the exciting 2013 has passed, and the LED industry has laughter and tears in this year. GLII data shows that the total output value of China's LED industry in 2013 reached 263.8 billion yuan, a year-on-year increase of 28%. At the same time, large and medium-sized enterprises such as Taiwan's Kellett and Zhongshan Xiongji went bankrupt.
Looking forward to the future, 2014 is full of infinite vitality. As consumer acceptance of LED lighting products increases, light source replacement will be fully operational. Many companies have predicted that the explosive growth in 2013 will continue in 2014 and begin to lay out a large number of future markets.
In order to continue to better help LED lighting companies to integrate industry resources, establish and optimize the supply chain system, and launch good products that meet market demand, and seize the favorable winning point in this year's good situation. The 2014 China LED Lighting Supply Chain Good Product Tour Seminar hosted by Gaogong LED will be held in Xiamen (March 18), Hangzhou (March 21), Foshan (May 16), Shenzhen (July) On the 8th), Zhongshan (October 18th) and other five Chinese LED lighting industry gathering areas were held.
Inheriting the past and starting the post-2013 tour
After experiencing the cold wave period from 2008 to 2012, LED as a lighting source finally ushered in a new round of explosion in 2013. However, while the LED industry is developing at a high speed, some old problems such as similar products, chaotic prices, and no increase in revenue still exist, which restricts the long-term healthy development of the industry.
When it is impossible to clarify the actual difference between the products provided by each enterprise, the price becomes the main purchase basis of the consumer, which forces the manufacturers to use the price and discount as a differentiated competitive means.
When this consumption consciousness is reflected in the LED lighting industry, it also has a major impact. “Some of my friends, after knowing the advantages of LED energy-saving and high efficiency, consciously purchased a cheaper LED lamp after the lamp was scrapped at home, but it took less than a month to break, and then changed back to the energy-saving lamp. Yang Hong, general manager of Shenzhen Sunshine Electric Co., said in an interview with this reporter that such low-end and inferior LED lamps are flooding the market, and it is not only the interests of consumers but also the harm of themselves.
The fierce market competition has forced high-quality products with high prices to be unacceptable, which has led LED lighting companies to put forward higher requirements for the integration optimization of the supply chain.
The purpose of supply chain establishment is to effectively integrate the existing supply chain and establish a coordinated and orderly partnership. A good partnership can improve the efficiency of resource allocation, achieve rapid resource allocation at a lower cost, increase resource flexibility, and enhance the competitiveness of the supply chain.
Enterprises will open up the asymmetry of upstream and downstream information communication, reduce the hidden procurement cost of supply chain, and achieve the goal of improving the competitiveness of enterprises and their supporting enterprises, enhancing product value and price competitiveness.
Under this situation, Gaogong LED cooperates with domestic high-quality LED components and accessories suppliers. Since May 2013, it has successively established five LED industry centers in Zhongshan, Shenzhen and other cities in Hangzhou, Ningbo, Xiamen and Nanjing. An industrial cluster area held a roving seminar on LED lighting supply chain products.
Philips Lumileds, Hongli Optoelectronics, Qinshang Optoelectronics, Mingwei Electronics, Yuanda Electronics, Dongshan Precision, Jingtai Optoelectronics, Hangke Optoelectronics and other well-known enterprises as well as Zhejiang Lighting Association, Nanjing Lighting Society, Xiamen LED Promotion Center Home and scholars made a wonderful speech on the stage, attracting thousands of industry elites to participate and interact with the guests.
"LED lighting is different from the traditional lighting industry. LED lighting is composed of light source, power supply, aluminum substrate, heat dissipation structure, secondary optical design, etc., and the requirements for devices and supporting materials are extremely high." Dr. Zhang Xiaofei said that the current LED lighting industry With an annual growth rate of more than 30%, lighting companies urgently need to build and optimize their supply chains, share and enhance the overall competitiveness of the supply chain system, and share the LED lighting feast.
When choosing a supply chain product, the quality is valued, and then the price, delivery service, etc., Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics said. Now the entire LED industry chain supply end products are very rich, it is impossible to choose, at this time, integrity is particularly important. First, do things again, only those companies that really do a good job can truly win the recognition of customers, and it will not last long.
Intensive presentations in 9 major cities have set off a wave of supply chain good product popularity in the LED industry, coupled with the highlight of the annual work of the Golden Globe Awards. The high-tech LED's good product tour seminar has not only won the praise of many companies, but also enabled more companies to pay attention to and produce "good products" suitable for market demand.
At the special seminar in Dongguan, a small business person in the LED industry said: “It is meaningful to hold such a meeting, which will not only enable small companies like us to have access to and learn from the successful experiences of outstanding companies in the industry. You can also learn about the overall development direction of the LED industry. I hope that more similar events will be held next year to promote the healthy development of the industry."
Continue to open up 2014 to discuss and create more brilliant
In 2014, the LED lighting industry will continue to continue its rapid growth in 2013. Zheshang Securities analyst Zhou Xiaofeng expects that LED lighting penetration rate will rise rapidly to 31% and 47% in 2014 and 2015, and shipments will grow by 91% and 59% year-on-year. China's LED lighting output value will be 1008 and 165 billion yuan in the next two years. The year-on-year growth rates were 81% and 63% respectively.
Therefore, 2014 will be a key year for the development of national strategic emerging industries, especially the LED industry. "Since this year, the LED lighting market will usher in a 3-5 year replacement opportunity. After that, the market will enter a difficult period and even have negative growth. Now is the golden period of industrial development. We must seize the time to integrate and have the opportunity. To be bigger," said Gong Weibin, chairman of Ruifeng Optoelectronics.
As the authoritative media and supply chain integration expert in the LED industry, Gaogong LED will continue to meet the needs of channels, owners and consumers for cost-effective and high-quality LED products. The five LED industry bases of Hangzhou, Foshan, Zhongshan and Shenzhen staged a storm of supply chain products.
Gaogong LED hopes to take this opportunity to bring LED suppliers and suppliers of excellent components and accessories at home and abroad to help LED lighting companies further optimize the procurement supply chain through on-site display and communication, and to screen and introduce high-quality, cost-effective upstream. Resources of components and lighting accessories, thereby increasing the added value of LED lighting products, reducing product costs, and occupying a place in the fierce market competition.
Looking forward to the future, 2014 is full of infinite vitality. As consumer acceptance of LED lighting products increases, light source replacement will be fully operational. Many companies have predicted that the explosive growth in 2013 will continue in 2014 and begin to lay out a large number of future markets.
In order to continue to better help LED lighting companies to integrate industry resources, establish and optimize the supply chain system, and launch good products that meet market demand, and seize the favorable winning point in this year's good situation. The 2014 China LED Lighting Supply Chain Good Product Tour Seminar hosted by Gaogong LED will be held in Xiamen (March 18), Hangzhou (March 21), Foshan (May 16), Shenzhen (July) On the 8th), Zhongshan (October 18th) and other five Chinese LED lighting industry gathering areas were held.
Inheriting the past and starting the post-2013 tour
After experiencing the cold wave period from 2008 to 2012, LED as a lighting source finally ushered in a new round of explosion in 2013. However, while the LED industry is developing at a high speed, some old problems such as similar products, chaotic prices, and no increase in revenue still exist, which restricts the long-term healthy development of the industry.
When it is impossible to clarify the actual difference between the products provided by each enterprise, the price becomes the main purchase basis of the consumer, which forces the manufacturers to use the price and discount as a differentiated competitive means.
When this consumption consciousness is reflected in the LED lighting industry, it also has a major impact. “Some of my friends, after knowing the advantages of LED energy-saving and high efficiency, consciously purchased a cheaper LED lamp after the lamp was scrapped at home, but it took less than a month to break, and then changed back to the energy-saving lamp. Yang Hong, general manager of Shenzhen Sunshine Electric Co., said in an interview with this reporter that such low-end and inferior LED lamps are flooding the market, and it is not only the interests of consumers but also the harm of themselves.
The fierce market competition has forced high-quality products with high prices to be unacceptable, which has led LED lighting companies to put forward higher requirements for the integration optimization of the supply chain.
The purpose of supply chain establishment is to effectively integrate the existing supply chain and establish a coordinated and orderly partnership. A good partnership can improve the efficiency of resource allocation, achieve rapid resource allocation at a lower cost, increase resource flexibility, and enhance the competitiveness of the supply chain.
Enterprises will open up the asymmetry of upstream and downstream information communication, reduce the hidden procurement cost of supply chain, and achieve the goal of improving the competitiveness of enterprises and their supporting enterprises, enhancing product value and price competitiveness.
Under this situation, Gaogong LED cooperates with domestic high-quality LED components and accessories suppliers. Since May 2013, it has successively established five LED industry centers in Zhongshan, Shenzhen and other cities in Hangzhou, Ningbo, Xiamen and Nanjing. An industrial cluster area held a roving seminar on LED lighting supply chain products.
Philips Lumileds, Hongli Optoelectronics, Qinshang Optoelectronics, Mingwei Electronics, Yuanda Electronics, Dongshan Precision, Jingtai Optoelectronics, Hangke Optoelectronics and other well-known enterprises as well as Zhejiang Lighting Association, Nanjing Lighting Society, Xiamen LED Promotion Center Home and scholars made a wonderful speech on the stage, attracting thousands of industry elites to participate and interact with the guests.
"LED lighting is different from the traditional lighting industry. LED lighting is composed of light source, power supply, aluminum substrate, heat dissipation structure, secondary optical design, etc., and the requirements for devices and supporting materials are extremely high." Dr. Zhang Xiaofei said that the current LED lighting industry With an annual growth rate of more than 30%, lighting companies urgently need to build and optimize their supply chains, share and enhance the overall competitiveness of the supply chain system, and share the LED lighting feast.
When choosing a supply chain product, the quality is valued, and then the price, delivery service, etc., Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics said. Now the entire LED industry chain supply end products are very rich, it is impossible to choose, at this time, integrity is particularly important. First, do things again, only those companies that really do a good job can truly win the recognition of customers, and it will not last long.
Intensive presentations in 9 major cities have set off a wave of supply chain good product popularity in the LED industry, coupled with the highlight of the annual work of the Golden Globe Awards. The high-tech LED's good product tour seminar has not only won the praise of many companies, but also enabled more companies to pay attention to and produce "good products" suitable for market demand.
At the special seminar in Dongguan, a small business person in the LED industry said: “It is meaningful to hold such a meeting, which will not only enable small companies like us to have access to and learn from the successful experiences of outstanding companies in the industry. You can also learn about the overall development direction of the LED industry. I hope that more similar events will be held next year to promote the healthy development of the industry."
Continue to open up 2014 to discuss and create more brilliant
In 2014, the LED lighting industry will continue to continue its rapid growth in 2013. Zheshang Securities analyst Zhou Xiaofeng expects that LED lighting penetration rate will rise rapidly to 31% and 47% in 2014 and 2015, and shipments will grow by 91% and 59% year-on-year. China's LED lighting output value will be 1008 and 165 billion yuan in the next two years. The year-on-year growth rates were 81% and 63% respectively.
Therefore, 2014 will be a key year for the development of national strategic emerging industries, especially the LED industry. "Since this year, the LED lighting market will usher in a 3-5 year replacement opportunity. After that, the market will enter a difficult period and even have negative growth. Now is the golden period of industrial development. We must seize the time to integrate and have the opportunity. To be bigger," said Gong Weibin, chairman of Ruifeng Optoelectronics.
As the authoritative media and supply chain integration expert in the LED industry, Gaogong LED will continue to meet the needs of channels, owners and consumers for cost-effective and high-quality LED products. The five LED industry bases of Hangzhou, Foshan, Zhongshan and Shenzhen staged a storm of supply chain products.
Gaogong LED hopes to take this opportunity to bring LED suppliers and suppliers of excellent components and accessories at home and abroad to help LED lighting companies further optimize the procurement supply chain through on-site display and communication, and to screen and introduce high-quality, cost-effective upstream. Resources of components and lighting accessories, thereby increasing the added value of LED lighting products, reducing product costs, and occupying a place in the fierce market competition.
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