"China's Safe and Energy-Efficient New Kitchen Initiative"

In order to boost the kitchen and bathroom market on the occasion of Jin Jiuyin 10, Suning Appliance joined hands with the China Hardware Products Association and merged Fang Tai, Boss, Shuaikang, Midea, Wanjiale and A. O. More than 20 mainstream kitchen and bathroom appliance brands, including Smith, jointly launched the “China Safe and Energy-saving New Kitchen Initiative” yesterday to promote the replacement of over-age kitchen and toilet appliances. It is expected that the subsidies will only be replaced by subsidies and energy subsidies. It will reach 100 million yuan.

According to Xu Haiyu, executive deputy general manager of the Suning Appliance Kitchen & Kitchen Marketing Management Center, the action jointly initiated by the association and the manufacturer includes four items: “advocacy action”, “community action”, “replacement action” and “energy saving action”. .

Specifically, Suning will use its more than 1,500 chain network platforms across the country and invest in its superior media resources. With the mass media's influence, the company will promote and promote a new concept of safe and energy-saving kitchens for a long time, which will help upgrade and replace older kitchen and bathroom products. . In addition, Suning will also mobilize after-sales service forces in more than 300 cities across the country, and jointly with more than 20 kitchen and toilet appliance brand after-sales service team, regularly carry out community activities, free of charge for consumer kitchen and toilet product safety testing.

In addition, Suning Appliance purchases the specified kitchen and bathroom products and can enjoy the corresponding replacement subsidies based on Suning Appliance's subsidy certificate for out-of-date kitchen appliances. The standard for subsidies is 100-300 yuan. At the same time, in order to promote the popularization of energy-efficient kitchen appliances, consumers will be able to enjoy the energy-saving Huimin subsidy that Suning introduced when they purchase a designated energy-efficient gas water heater. The subsidy standard is 10% of the purchase price, and the subsidy limit is 400 yuan. .

Zhang Dongli, chairman of the China Hardware Products Association, briefed the reporter that the safe use of kitchen appliances is generally six to eight years. If they are not replaced in time, the corrosion and wear of spare parts will cause gas stoves to leak, burn and even explode. Threatening consumers' personal safety. Even if there is a hidden danger, consumers are not aware of the potential dangers and still use overage products.

"On the one hand, because consumers are concentrating on thrifty consumption concepts, they will not voluntarily eliminate durable consumer products such as water heaters and kitchen appliances. On the other hand, consumers believe that as long as there are no major problems in over-age kitchen and bathroom products, normal use is not affected. No change". Zhang Dongli pointed out that the current consumer mentality of "not bad".

Yu Shaoyan, managing director of Guangdong Wanjiale Gas Appliance Co., Ltd., said that 30% of household appliances in modern cities are “over-aged”, especially in a few secondary cities where housing is slow to update. This situation is particularly serious. According to incomplete statistics, there are currently 20 million unsafe water heaters in use throughout the country.

The existence of a large number of insecure water heater products indicates that the domestic market has a large potential for replacement of consumer kitchen and toilet products. For manufacturers, what needs to be done is how to stimulate this potential consumer demand, and ultimately allow manufacturers to make profits and provide consumers with benefits. .

According to report, the above-mentioned more than 20 companies will participate in this operation with the latest products. Zhang Songnian, general manager of the Boss Electrical Appliance R&D Center, told the reporter that the boss will launch products using its innovative R&D dual-core 2.0, 3D speed fire, crystal drilling cavity, variable frequency control, touch and other five innovative kitchen electrical technology products. Field energy-saving new kitchens will help consumers eliminate hidden dangers and at the same time enhance the consumer's kitchen experience and improve their quality of life.

Industry sources pointed out that under the “China Safe and Energy-saving New Kitchen Initiative”, through the joint distribution of manufacturers not only allows consumers to enjoy the benefits, but also stimulated the needs of upgrading the market through the elimination of products with hidden safety hazards, changing consumers “not bad The consciousness of "not changing" will implement the upgrade of consumption.