OFweek smart home network Internet TV brand to bring "intelligence" and then spoil the domestic TV market. Yesterday, Xiaomi launched a thinner Internet TV than mobile phones and announced the opening of an artificial intelligence platform to open voice capabilities to third parties. According to the industry, with the launch of many new "intelligent" television products, the battle for entry into the smart home center of the domestic color TV market is imminent.
Smart home entrance into contention for focus
Wang Chuan, co-founder and co-founder of Xiaomi TV, announced that it has launched a water drop program, Xiaomi TV Artificial Intelligence Open Platform, which will open up voice capabilities to third parties. At the same time, ecological chain products such as air purifiers, sweeping robots, rice cookers, cameras, smart lights, smart sockets, and switches are also accessible through open interfaces. Xiaomi TV can control other household items and become an intelligent home control center.
It is understood that, due to cost-effective, the current Internet brand has become the first choice for many consumers to buy TV, for this reason, including TCL, Skyworth, Konka and other traditional brands have launched Internet brands. It is reported that TCL officially released the Internet TV brand "Thunderbird." Skyworth and Konka have Internet brands such as "Cool" and "KKTV." The data shows that in the past two years, the domestic television industry has increased 15 new brands, most of which are Internet TV brands. In 2016, the penetration rate of Internet TV in the Chinese color TV market exceeded 80%. The industry stated that with the popularization of large-screen Internet, the living room economy of large-screen TVs has become an entrance for many enterprises to compete for, and intelligence is one of the major magic weapons that major manufacturers use to snatch users.
Sales of color TVs fell in the first quarter
According to the data released by Ovid Cloud Network, the retail sales volume of the domestic color TV industry in the first quarter of 2017 was 11.79 million units, down 5.2% year-on-year, and retail sales were 38.9 billion yuan, an increase of 1.8% year-on-year. According to industry sources, the panel price that began to appear at the beginning of last year has led to an increase in the price of the whole machine, which has affected market sales.
According to another data, in the first quarter of 2017, the sales of foreign brand TV sets started to rebound. The industry expects that the competition between Chinese brands and foreign brands in 2017 will be more intense than in previous years.
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