On September 14, 2010, LED Illuminated China Tour by the Gaogong LED, Zhongshan Semiconductor Lighting Industry Association and Zhongshan Semiconductor Lighting Industry Technology Alliance - the 10th seminar of the National Tour Survey and Industry Seminar in Zhongshan Successfully held. The seminar was held in the conference hall on the third floor of the Crowne Plaza Hotel in Xiaolan Town, Zhongshan City. The meeting was strongly supported by the People's Government of Xiaolan Town, Zhongshan City. Experts from various industries have had a heated discussion on the transformation of the traditional lighting industry into the LED industry, the breakthrough and innovation of LED products, the design of indoor lighting, the new benchmark of chip technology, the innovation of packaging technology and the LED brand strategy.
The conference attracted more than 300 spectators, Du Jifang, president of Zhongshan Semiconductor Lighting Industry Association, Zhou Xuejun, director of Asia market of Philips Lumileds, Ye Guoguang, general manager of Zhen Mingli LED Business Unit, and general manager of Shenzhen Zhongjing Kechuang Optoelectronics Technology Co., Ltd. Dr. Zhong Qun, CREE South China Lighting Business Manager Zhu Ming, Chairman of Fujian Zhongke Wanbang Optoelectronics Co., Ltd. He Wenming, Jiangsu Xinli Optoelectronics Co., Ltd. Sales Director Gu Zongjun, CTI Huan Testing Technology Co., Ltd. Optoelectronic Project Manager Chen Xiao The speech. Li Xichang, deputy mayor of Xiaolan Town, Zhongshan, delivered a welcome speech on behalf of Xiaolan Town Government.
Zhang Xiaofei: Road conditions and guidelines for traditional lighting to transfer to semiconductor lighting
In the speech, Zhang Xiaofei, CEO of Gaogong LED, deeply analyzed the current situation of LED lighting and traditional lighting in the market and the situation of traditional lighting companies involved in the LED industry, and proposed that traditional lighting companies provide strategies for the transfer of semiconductor lighting.
Zhang Xiaofei pointed out that due to the challenges of LED lighting to traditional lighting, the rapid development of the LED industry, and the increasing support of the LED industry, the transformation of traditional lighting to LED lighting is the general trend. Traditional lighting giants have been cautiously and resolutely transferred to the LED industry, while traditional SMEs have turned to the LED industry to face difficulties such as lack of corresponding funds, technology, manpower, weak channels, and resource integration capabilities.
Zhang Xiaofei proposed the strategy of transferring traditional lighting to LED lighting: M&A or extrusion of LED mid-stream and downstream enterprises until elimination, raising capital for LED upstream enterprises to use capital market, joint multinational giants, and vertical integration. In the process of transforming traditional lighting into the LED industry, it is necessary to combine the existing advantages and sub-areas with LED lighting, make use of the existing channels, make use of the existing “bridgesâ€, and do a good job in service, and at the same time pay attention to changing the propaganda strategy.
Gaogong LED CEO Zhang Xiaofei
Zhu Ming: Breakthrough and Innovation in LED Products
Zhu Ming, manager of CREE South China Lighting Business Department, said that CREE has been seeking new changes and strives to achieve breakthroughs and innovations in product technology. CREE has made bold attempts and innovations in terms of LED efficacy, size, luminous flux and color rendering.
Zhu Ming said that CREE has been committed to promoting the field of LED lighting. It used to be a light source for picking up lamps. Now it is the choice of light source for lamps. The goal of CREE is to provide a light source with a smaller size - the true degree of freedom in the design of lamps. CREE is willing to develop together with lighting brands, innovate LED lighting source power, achieve innovation in technology and art, and integrate technology and energy.
CREE, Manager of Lighting Business Department, South China District
Gu Zongjun: Ultra-high power lighting LED packaging technology
Gu Zongjun, Marketing Director of Jiangsu Xinli Optoelectronics Co., Ltd. outlined the current status of the LED lighting application industry. As an emerging field, many lighting industry colleagues have encountered some difficulties in the process of manufacturing LED lamps. He summarized that the factors that hinder the promotion of LED lighting mainly include: 1. unstable light source and short life; 2. poor power quality and many faults; 3. difficulty in light distribution and strong glare; 4. complicated production process and high input cost. It takes a long time and the yield is low.
Through the comparison of LED products in different packaging processes, Gu Zongjun introduced the technological features of Xinli Optoelectronics LED products, including: light source, lens, collar, copper bracket, aluminum base and light decay. Finally, Gu Zongjun also introduced a principle and application of ultra-high power lighting level LED metal packaging technology, and showed Xinli Opto's road light series, flood light series and explosion-proof light series products.
Gu Zongjun, Marketing Director, Jiangsu Xinli Photoelectric Co., Ltd.
He Wenming: LED indoor lighting design and cost control
He Wenming, chairman of Zhongke Wanbang Optoelectronics Co., Ltd., said that cost is a relatively sensitive factor in indoor lighting, especially in home lighting applications. Although LED models are more and more, the light efficiency is increasing, but the price is high. This problem still exists. However, when the price of the LED light source is lowered and the overall optimization of the system design, the total cost will inevitably fall. Recall that when the compact energy-saving fluorescent lamp was first put on the market, the cost was about $15, and it has now fallen below $1.50. Therefore, it can be inferred that as the market continues to develop, the price of LED lights will soon reach the level acceptable to the public.
At the same time, He Wenming said that domestic LED indoor lighting should be popularized, and it is necessary to solve the problems of promoting a large number of applications, driving consumption popularization, in-depth education for consumers, solving technical problems of LED lamps, and further improving product cost performance.
He Wenming, Chairman of Zhongke Wanbang Optoelectronics Co., Ltd.
Du Jifang: Overview of the development of LED industry in Zhongshan City
Du Jifang, president of Zhongshan Semiconductor Lighting Industry Association, introduced the status of Zhongshan LED industry and the latest development of Zhongshan City demonstration project. Du Jifang pointed out that Zhongshan's lighting and lighting industry has become the pillar industry of Zhongshan City after more than 20 years of development. In 2009, Zhongshan's lighting and lighting industry achieved an output value of more than 650 billion yuan, accounting for nearly 15% of the city's industrial output value. There are more than 9,000 accessory companies, and Zhongshan Lighting and Lighting Co., Ltd. occupies half of the national market and exports to more than 100 countries and regions. In order to implement the national energy conservation and emission reduction targets, Zhongshan City vigorously cultivated and supported the LED industry, promoted the transformation and upgrading of traditional industries to modern industries, and achieved gratifying results.
Du Jifang pointed out that in 2009, Zhongshan City achieved an output value of 6.5 billion yuan in LED industry, and its industrial scale ranked second in Guangdong Province. It has become a new economic growth point in Zhongshan City. The LED industry in Zhongshan City is mainly concentrated in Xiaolan Town, Guzhen, Henglan, Banfu and other places. The four towns have formed a good development layout. Xiaolan mainly develops LED new light source and packaging. The ancient town and horizontal bar mainly develop LED products and boards. Fuzhen mainly develops LED engineering and industrial support. Zhongshan City strives to change from the lighting capital to the light source capital.
Du Jifang introduced the latest progress of the demonstration project in Zhongshan City. Zhongshan City plans to invest 150 million yuan in three years. First, LED street lights and landscape lights will be demonstrated in the important sections and squares of Xiaolan Town and Guzhen, including Xiaolan Town. More than 4,000 LED street lights have been installed, and the reconstruction section has a total length of more than 50 kilometers. More than 10,000 baht are planned to be installed in the near future, covering the entire Xiaolan New District. The ancient town is in the commercial and commercial section, business district and various sections to start LED streetlights and landscape lighting renovation projects. .
Du Jifang, President of Zhongshan Semiconductor Lighting Industry Association
Zhou Xuejun: LUXEON Rebel - set a new benchmark for LED quality
Philips Lumileds Asia Marketing Director Zhou Xuejun highlighted the recent release of Philips Lumileds' two new products under the LUXEON Rebel White white light series with color temperatures of 2700K and 3000K respectively to extend the company's product line for indoor lighting applications. The latest TFFC (film flip chip) technology, its electrodes are placed on the ceramic substrate, this structure has obvious structural advantages compared with the traditional chip package; plus the unique Lumiramic fluorescence technology, its white light distribution can reach ANSI is 1/16 of BIN. It can be said that these two products set a new benchmark in terms of optical quality and reliability.
At the same time, Zhou Xuejun also predicted that by 2015, half of the world's lighting will likely be replaced by LED Light Source. In 2020, the penetration rate is more likely to reach more than 90%. Of course, the price should be enough to fall to the level of the consumer market.
Zhou Lujun, Director of Asian Marketing, Philips Lumileds
Ye Guoguang: The latest development of China's chips and the technical integration of LED
Ye Guoguang, general manager of Zhen Mingli LED Business Unit, said that the LED lighting market is mainly concentrated in LCD backlight and lighting. In the backlight market, mobile phone backlights occupy 90% of the market share, OLED is its main competitor; in the NB market, 100% annual growth rate will continue until 2011, in 2010, 60% CCFL will be LED Replaced; in the LCD TV market, in 2009, the market share was 2.5 million, and by 2010, this number will grow to 1,500 million. In the LED lighting market, the market share in 2012 is conservatively estimated to reach $1.4 billion.
Ye Guoguang said that the chip is the most critical factor restricting a company and a local LED industry. Without chip technology, the price will not fall, and the market promotion will be difficult, but the core technology of Zhenmingli Group is already in the forefront of China. Previously, the Zhenmingli Group needed to spend $20-30 million a year to purchase chips from abroad, but now it has fully realized self-sufficiency.
At the same time, Ye Guoguang boldly asserted: "I think that after another one or two years, when LEDs are popularized around the world, Jiangmen will definitely become China's optical valley. And Zhenmingli Group can become the leader in the process of Jiangmen's creation of China Optical Valley. sheep."
Ye Mingguang, General Manager of Zhen Mingli LED Business Unit
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