Despite the economic downturn, consumers globally bought some 500,000 LED-lit Samsung TVs in the first 100 days of the mid-March launch, according to the company. In the high-end premium market, Samsung took a share of 83 percent in May, Up from just 4 percent a year earlier.
Samsung Digital Media divisions registered an operating profit of USD$870,100,436 up 657 percent increase year-on-year. Revenue reached USD $9,661,429,999, a 13.8 percent increase year-on-year.
The performance was driven by strong sales of flat panel TVs and premium digital appliances. In flat panel TVs, Samsung saw unit sales increase by 10 percent, outperforming the 6 percent overall market growth.
Samsung forecast the overall demand for TVs to grow in the 10-20 percent range but expected strong price competition as major manufacturers launched new product lineups.
The company aimed to outperform the market by offering new models and focusing on LED, Full HD and premium design models. The Digital Appliance Division will offer new eco-friendly models with energy saving features to maintain market growth.
The ultrathin LED TV from Samsung
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