July 2012 China Disinfection Cabinet Market Analysis Report

Brand focus: The brand rankings remain unchanged In July 2012, the brand awareness in the Chinese disinfector market was very stable, and the positions of Combo, Midea, and Vanguard remained unchanged. Among them, Combine's brand is closely watched by the champion and its market position is solid. This month, the Combo ZTP108E-11T(1) continues to be the most popular sterilizer product. In the price segment, the ratio of 1001-2000 yuan is close to 40%, which is the mainstream price segment in the market.

Report Highlights • Brand Concern: The brand's attention pattern is very stable. Comber, Midea, and Vanguard remain in the top three positions, and Combine continues to lead the disinfection cabinet market.

• Product Focus: Product Focus The top ten products in the company have 4 models in Kangbao, 2 models in the United States, Vantage 2, Boss and Haier have 1 each, 51-150L is the mainstream market capacity segment.

• Price segment pattern: The price segment of 1001-2000 yuan is most concerned by consumers.

• Case Study - Herbalife: The Concord brand is showing a rising trend, with the largest number of commercial products.

First, the brand is concerned about the pattern • The top three positions of brand attention remain unchanged In July 2012, the brand awareness of the Chinese disinfecting cabinet market was very stable. The positions of Kangbao, Midea, and Wanhe remain unchanged. Among them, the company's attention to 35.6% of the proportion of Concorde brand watch championship, up 4.5% over the previous month, compared to other brands obvious advantages. The United States maintained its second runner-up, with a ratio of 14.7%, a decrease of 1.0% from June. Supor kept the third place unchanged, paying attention to 11.6%, a decrease of 0.7% from June. Other brand positions remain unchanged, with a relatively small proportion of concerns, all below 10.0%.

(Graphic) July 2012 China disinfection cabinet brand attention ratio distribution table Comparison of brand disregarding brands in China's disinfection cabinet market from June to July 2012 June 2012 July 2012 brands concerned about the proportion brand concerned about the ratio 1 Herbalife 31.10% Herbalife 35.60% 2 United States 15.70% United States 14.70% 30,000 and 12.30% the million and 11.60% 4 Vantage 8.30 percent Vantage 8.30% 5 Haier 7.00% Haier 6.50% 6 Boss 4.90% Boss 5.10% 7 Party too 4.70% Party 4.10% 8 Duckling 4.60% Duckling 3.80% 9 Cherry Blossom 2.60% Cherry Blossom 2.70% 10 Wanjiale 2.30% Wanjiale 2.00% — Other 6.50% Other 5.60%
Second, the product focus on the pattern (a) product concerned about the model • Compal ZTP108E-11T (1) reelection products concerned list champion in July 2012, China disinfection cabinet market, Comb ZTP108E-11T (1) to 4.6% of the proportion of attention Become the most consumer-focused product. The price of this 100L capacity, 520W power sterilizer was 1,268 yuan this month, which was the same as last month. It is worth noting that in the first ten products, combo has 4 models, 2 models from the United States, 2 models from Vantage, 1 boss and 1 from Haier. Kangbao's products have obvious advantages.



(Graphic) July 2012 China disinfecting cabinet market product attention ranking