THX launches new 4K certification program for ultra high definition displays

21ic News THX Ltd. today announced its THX® 4K certification program. The program includes newly set tests and parameters designed to ensure that the latest 4K HDTVs deliver full Ultra HD content with far greater image clarity than traditional HDTVs. The THX 4K Certified TV not only meets the industry's 4K performance standards, but also presents the most accurate reconstruction of the original HD main image. Sharp's new LC-60HQ10 is the world's first THX 4K-certified display that delivers an immersive entertainment experience with incredible detail and precision to convert standard HD content to 4K2K.

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The THX 4K certification program is currently the only high-resolution display performance standard. To achieve this certification, the display requires up to 600 critical tests and evaluations to ensure accurate HD and Ultra HD images are delivered to the highest standards. THX analyzes color interpretation, sharpness, uniformity, and detail to analyze the interpretation of many key image elements in 4K or Ultra HD displays while minimizing the perception of textures and other flaws. The THX Certified Display will include the new settings—THX 4K Movie Mode, which provides the best pre-calibrated video settings for instant viewing of Ultra HD and Reconstructed HD movies.

Peter Vasay, vice president of technology operations at THX Ltd., said: “Today's consumers want a more immersive and more exciting home entertainment experience, so the industry has focused on HDTV to create new entertainment at home. Experience high-resolution displays. Our new THX 4K certification process ensures that content viewed on THX-certified ultra-high definition displays meets the most demanding video standards in today's consumer TV industry. Each monitor we evaluate must pass a series of Strict testing to ensure accurate reproduction of the original HD image in the desired color, sound quality and resolution."

Sharp LC-60HQ10 product highlights:

Sharp's new LC-60HQ10 is the world's first THX 4K-certified display. The 60-inch product uses Integrated Cognitive Creation (ICC) image technology to reconstruct 4K2K images, making the image look more realistic than traditional up-conversion images by analyzing the reflection of light on the original content. . The product includes an LCD panel designed to demonstrate ICC image reconstruction technology. As a high-end product, Sharp 4K TV is designed to meet the high-end, high-quality needs of the professional retail and custom installation market. Sharp is the number one brand in Japan selling 60+ inch screens.

THX debut at CES 2013:

THX will interpret the THX 4K certification process at CES 2013's Renaissance Hospitality Suite to demonstrate Sharp's new displays and showcase other THX-certified products. THX will also highlight its partnership with Sontia to showcase innovative sound processing technologies. With this technology, speaker products that are richer today can improve their acoustic performance and reduce development/production costs.

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